Age, Biography and Wiki

Al Ries is an American marketing executive and author. He is best known for his books on marketing strategy, such as Positioning: The Battle for Your Mind, which he co-authored with Jack Trout. He is also the founder of the marketing consulting firm Ries & Ries. Ries was born in Indianapolis, Indiana, on November 14, 1926. He attended the University of Illinois, where he earned a degree in electrical engineering. After college, he served in the U.S. Navy during World War II. Ries began his career in marketing in the 1950s, working for the advertising agency McCann-Erickson. He then moved to the advertising agency Ogilvy & Mather, where he worked with David Ogilvy. In the 1970s, he and Jack Trout co-authored the book Positioning: The Battle for Your Mind, which became a bestseller. In the 1980s, Ries founded the marketing consulting firm Ries & Ries with his daughter Laura Ries. The firm specializes in positioning and branding strategies. Ries has written several books on marketing, including The 22 Immutable Laws of Marketing, The Origin of Brands, and The Fall of Advertising and the Rise of PR. He has also written books on business strategy, such as Focus: The Future of Your Company Depends on It. Ries has been inducted into the American Marketing Association's Hall of Fame and has received numerous awards for his work in marketing. He is currently 96 years old.

Popular As Alfred Paul Ries
Occupation N/A
Age 95 years old
Zodiac Sign Scorpio
Born 14 November, 1926
Birthday 14 November
Birthplace Indianapolis, Indiana, U.S.
Date of death October 07, 2022
Died Place Atlanta, Georgia, U.S.
Nationality United States

We recommend you to check the complete list of Famous People born on 14 November. He is a member of famous executive with the age 95 years old group.

Al Ries Height, Weight & Measurements

At 95 years old, Al Ries height not available right now. We will update Al Ries's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.

Physical Status
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Dating & Relationship status

He is currently single. He is not dating anyone. We don't have much information about He's past relationship and any previous engaged. According to our Database, He has no children.

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Al Ries Net Worth

His net worth has been growing significantly in 2022-2023. So, how much is Al Ries worth at the age of 95 years old? Al Ries’s income source is mostly from being a successful executive. He is from United States. We have estimated Al Ries's net worth , money, salary, income, and assets.

Net Worth in 2023 $1 Million - $5 Million
Salary in 2023 Under Review
Net Worth in 2022 Pending
Salary in 2022 Under Review
House Not Available
Cars Not Available
Source of Income executive

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Timeline

2022

Ries died in Atlanta, Georgia on October 7, 2022, at the age of 95.

2016

The American Marketing Association, NY Chapter announced Ries as one of the 2016 inductees to the Marketing Hall of Fame.

1926

Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.

Born in Indianapolis, Indiana in 1926, Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961. Jack Trout joined the agency in 1967. Ries and Trout wrote a three-part series of articles for Advertising Age in 1972. The themes discussed in that series of articles inspired their later book, Positioning: The Battle for Your Mind, published in 1981. Ries wrote an article for AdWeek that centered around the historical failure of converged devices, Why the iPhone will fail, published in 2007.