Amena Khan

In 2020, Khan started a Podcast called Thrive that airs on Spotify and iTunes. She does both solo episodes and episodes with guests. Her solo episodes focus on sharing information about "everything from beauty to health, to business, parenting, education and spirituality." Whereas her guest episodes focus more on stories from the guest that center around personal growth.

In 2019, Khan landed a partnership with Bumble and became a Bumble Bizz Ambassador. Bumble is networking app used for dating, friendships, and business. The business side of the app was attempting to expand by creating brand ambassadors to promote the company. Khan became one of those ambassadors and used this opportunity to uplift Muslim and South Asian business women by holding a workshop and networking event.

In 2018, She was featured in Vogue Magazine following the announcement of her L'Oréal hair campaign. The magazine hailed her as a "perfect" hair ambassador and pointed out that this is a first for headscarf wearing women. Writer of the aricle, Lisa Niven-Phillips, states why the work Khan is doing for L'Oréal is so important:

In 2017, Khan was featured by Elle Magazine as one of four Muslim beauty influencers, in which she spoke about fighting against stereotypes as well as her experience wearing a headscarf. She said "Growing up without a headscarf I can see the stark difference between how I was treated then to how I'm treated now."

In 2015, Khan co-founded Ardere Cosmetics a cruelty-free makeup line meant for darker skinned woman. A 2018 article referred to the cosmetics company as a "luxury" brand that had "affordable" prices and was emerging as a mainstream competitor. She also has her own false lash line called Lashionery and in 2018, she launched a clothing line for her fashion boutique Pearl Daisy.

She was the first woman wearing a hijab to be part of a mainstream advert for hair care. She resigned following the criticism of her now deleted tweets criticising Israel's military action in Gaza in 2014, in which she stated that the Israeli government were "child killers." She later said:

I deeply regret the content of the tweets I made in 2014, and sincerely apologize for the upset and hurt that they have caused. Championing diversity is one of my passions, I don’t discriminate against anyone. I have chosen to delete them as they do not represent the message of harmony that I stand for.

Editorial writers Kate Wilkinson Cross and Rajnaara C Akhtar wrote an article comparing Khan's treatment during the L'Oréal controversy and Gal Gadot's treatment who made similar comments from the other side of the argument about the same exact event Khan commented on. After Israel took military action in Gaza in 2014, Gal Gadot tweeted her support of the Israeli military and Amena Khan tweeted her disapproval of the event. Yet the reactions they received were very different. The editorials writers wrote:

In 2006, Khan married Osaama Khamkar. The couple has two children— a son born May 2009 and a daughter born March 2011.

Amena Khan was born in Leicester, United Kingdom in 1983. She was raised in a Muslim family but did not start wearing hijab until she was in her twenties. She felt like she never saw people of her background portrayed in a positive light on television and that's what inspired her to become a model.