Age, Biography and Wiki
Amitava Chattopadhyay is a professor of marketing and the director of the Center for Brand and Product Management at the Indian Institute of Management, Calcutta. He is also a consultant and author. He has written several books on marketing, including The New Marketing Paradigm: Integrated Marketing Communications in the 21st Century, and co-authored the book, The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits.
Amitava Chattopadhyay has an estimated net worth of $1 million. He has earned his wealth through his career as a professor, consultant, and author. He has also earned income from his books and consulting services.
| Popular As |
N/A |
| Occupation |
Professor, Consultant, Author |
| Age |
68 years old |
| Zodiac Sign |
Cancer |
| Born |
5 July, 1956 |
| Birthday |
5 July |
| Birthplace |
Calcutta (Kolkata), India |
| Nationality |
India |
We recommend you to check the complete list of Famous People born on 5 July.
He is a member of famous Professor with the age 68 years old group.
Amitava Chattopadhyay Height, Weight & Measurements
At 68 years old, Amitava Chattopadhyay height not available right now. We will update Amitava Chattopadhyay's Height, weight, Body Measurements, Eye Color, Hair Color, Shoe & Dress size soon as possible.
| Physical Status |
| Height |
Not Available |
| Weight |
Not Available |
| Body Measurements |
Not Available |
| Eye Color |
Not Available |
| Hair Color |
Not Available |
Dating & Relationship status
He is currently single. He is not dating anyone. We don't have much information about He's past relationship and any previous engaged. According to our Database, He has no children.
| Family |
| Parents |
Not Available |
| Wife |
Not Available |
| Sibling |
Not Available |
| Children |
Not Available |
Amitava Chattopadhyay Net Worth
His net worth has been growing significantly in 2022-2023. So, how much is Amitava Chattopadhyay worth at the age of 68 years old? Amitava Chattopadhyay’s income source is mostly from being a successful Professor. He is from India. We have estimated
Amitava Chattopadhyay's net worth
, money, salary, income, and assets.
| Net Worth in 2023 |
$1 Million - $5 Million |
| Salary in 2023 |
Under Review |
| Net Worth in 2022 |
Pending |
| Salary in 2022 |
Under Review |
| House |
Not Available |
| Cars |
Not Available |
| Source of Income |
Professor |
Amitava Chattopadhyay Social Network
Timeline
Amitava's research has looked at how brands try to position themselves in consumers’ minds through advertising, through word-of-mouth, through online platforms, through innovation in their product offerings, and through the use of various perceptual elements such as colors, visual aesthetics, music, and the like. His work on the one hand has investigated how firm initiatives influence consumers’ thoughts and feelings, and how these in turn influence their preferences and purchase decisions. On the other, his research has looked at how businesses can get better at developing the initiatives they target at customers through a variety of interventions in terms of the processes they follow and the tools they apply in generating consumer directed initiatives.
Amitava has been interested throughout his career in consumers—what they think, how they feel, and how they respond to the various initiatives of businesses as they try to position themselves in the minds of consumers.
The question that intrigued me is how are these new emerging market competitors, businesses that are relatively speaking small and under-resourced, managing this feat? A feat which they were not supposed to be able to achieve! This is the focus of our book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. The book was nominated by Strategy + Business as the Best Business Book on strategy for 2012. I continue to be interested in this topic and am developing a series of case studies on Chinese companies as they appeared to be quite distinct when we were doing the research for The New Emerging Market Multinationals.
In 2012, Amitava published his first book with McGraw-Hill, titled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. The book is co-authored with Prof. Rajeev Batra (S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan), and Prof. Aysegul Ozsomer (Koç University, Istanbul, Turkey).
The book was rated a top Strategy book of 2012 by Strategy+Business:
Amitava started his academic career at McGill University in Montreal, Canada.Template:Fasct After eight years, the climate really got to him and he moved to the University of British Columbia in Vancouver, Canada. Five years on, INSEAD came calling and Amitava moved to INSEAD in 1999. Amitava started out in Fontainebleau but moved to the Singapore campus in 2005.
He later studied Chemistry at Jadavpur University, a program from which he graduated at the top of his class in 1976, and went on to do his MBA (PGDP) from the Indian Institute of Management Ahmedabad, before heading off for his PhD in Marketing from the University of Florida in Gainesville, USA.
Amitava Chattopadhyay (born 5 July 1956) is The GlaxoSmithKline Chaired Professor in Corporate Innovation — Professor of Marketing at INSEAD, Fellow of the Institute on Asian Consumer Insights, and Senior Fellow at the Ernst & Young Institute for Emerging Market Studies.
