Adam Werbach

In 2018, the group announced a collaboration with political comedian Samantha Bee to develop a non-partisan voter turnout game called This is Not a Game: The Game.

Werbach worked closely with Bee to develop and launch the game in advance of the 2018 U.S. midterm elections. According to Bee, the goal was "to make something that would drive voter turnout in a bipartisan way. And I think that we have done that because somehow we have captured the voice of the show, but made it so that we're making fun of everyone — in an appropriate manner."

In 2017, following the election of Donald Trump to the U.S. Presidency, Werbach co-founded Win the Future, a "non partisan project lab exploring and developing techniques to give more voice and choice to the American voter."

According to Wired magazine, "the [game's] quiz questions and answers are intended to offer insight into the often granular and murky decisions that end up on midterm ballots—so that people will be more likely to want to vote on them."

In 2009, Werbach distanced himself even further from the green lobby with his book Strategy for Sustainability, an appeal to the business world to consider long-term profitability and transparency above everything else. "Environmentalism still has a role to play", he stated, "Particularly a focus on reducing the carbon in the atmosphere... But that's certainly not enough to run a company on. They've tried to use it as a business framework and it doesn't work. It's too narrow a definition."

After leaving The Sierra Club, Werbach formed Act Now Productions to consult to nonprofits and corporations that wished to green their enterprise, including Autodesk, Procter & Gamble, Cisco Systems, Columbia Records, Frito Lay, General Mills, Sierra Club, and World Wildlife Fund. He also co-founded the Apollo Alliance to jump-start an alternative-energy economy. In January 2008, Act Now Productions joined the global advertising firm Saatchi & Saatchi to become Saatchi & Saatchi S, which consults with large corporations to "create sustainable visions." Today, Saatchi & Saatchi S is now the world’s largest sustainability agency, with nearly $1 trillion in combined annual sales in 80 countries.

In April 2006, Werbach was elected to the international board of Greenpeace and was subsequently re-elected. In 2010, Werbach published Extinction/Adaptation, a one-hundred copy limited edition book illustrated by artists Andrew Schoultz and Kyle Knobel. The book catalogued extinctions and adaptations in human behavior.

In 2005, Werbach generated considerable controversy in the environmental community when it was revealed that Saatchi & Saatchi was doing consulting work for Wal-Mart, creating its Personal Sustainability Project (“PSP”) to teach the company's American employees about sustainability. The move was seen as hypocritical, since Werbach had previously criticized Wal-Mart’s labor conditions, called it "a new breed of toxin" that "could wreak havoc on a town," and claimed he had set foot in a Wal-Mart store exactly once in his entire life. Werbach lost friends and clients, received death threats, and stopped speaking in public without special security. The Sierra Club (which funds the watchdog Wal-Mart Watch) begged him to reconsider, and activists John Sellers and Barbara Dudley openly accused Werbach of abandoning his principles and integrity. Wade Rathke, founder of ACORN, stated, "For [Werbach] to believe that you and your little lonesome are changing something with a million-and-a-half employees, $350 billion of sales, well, there's a level of ego there that just is staggering... I have no idea what Adam believes anymore." Some environmentalists, however, defended Werbach; Hunter Lovins called his Wal-Mart strategy "absolutely world-changing brilliant. By the time he's done, he'll have spoken to 1% of the U.S. workforce."

On December 8, 2004, in a speech before the Commonwealth Club of California called "The Death of Environmentalism and the Birth of the Commons Movement", Werbach announced that the environmentalism movement was dead and stated "I am done calling myself an environmentalist." The speech suggested that advances in environmentalism had stalled, due to outdated thinking and approaches. In response to the speech, he was fired from the board of Common Assets, an environmental startup.

In 2001, Werbach became one of the founders of the Green Zionist Alliance: The Grassroots Campaign for a Sustainable Israel, and ran in elections for the World Zionist Congress on a platform of environmentalism and social justice. Werbach was appointed in 2003 by San Francisco city supervisor Chris Daly to the San Francisco Public Utilities Commission while then-Mayor Willie Brown was out of town.

Adam Werbach, is an environmental activist, author, and entrepreneur. In 1996, Werbach became the youngest person ever elected as national president of the Sierra Club, at the age of 23. He is the author of the books Act Now, Apologize Later (Harper Perennial, 1997) and Strategy for Sustainability: A Business Manifesto (Harvard Business Press, 2010) Werbach is a frequent contributor to The Atlantic, serving as the magazine's online "sustainability expert."

In 1994, while a student at Brown University, Werbach galvanized students nationwide to pass the California Desert Protection Act, which created Death Valley National Park and Joshua Tree National Park. Werbach graduated from Brown in 1995 with a double major in Political Science and Modern Culture and Media.

A lifelong Californian, Werbach began donating to Greenpeace at age 13. He spent four months at The Mountain School, a semester school for high school juniors in Vermont. In 1990, as a high school student, he created "Big Green," an unsuccessful California voter initiative to promote fuel economy and open space. He also founded the Sierra Student Coalition, which has 30,000 members.