Albert Bensimon

Albert's son, Toby Bensimon took over as Shiels' managing director in 2013. Following the work from his parents, Toby is committed to offering expertly crafted jewellery for the best price and an enriching customer service experience.

The brand launched their online store in 2011, establishing Shiels as a global company with strong relationships with suppliers from around the world, including:

In 2006, Bensimon was rejected twice for membership of the gentlemen's club, The Adelaide Club, which he claimed was due to anti-Semitism. This was denied by the Club president, who stated that it was "offensive" to suggest the club was racist and that it has "a diverse membership". In 2008, when another Egyptian-born Jewish businessman was accepted for membership, Bensimon claimed some credit for the move, saying "I broke the back of a small but influential element within the Adelaide Club."

At the 2002 South Australian state election, Bensimon ran as a "No Hoo-Haa Party" candidate in the House of Assembly seat of Adelaide, receiving a primary vote of 2.4 percent (492 votes). His "how-to-vote" ticket indicated a first preference for the Liberal Party of Australia. Bensimon is also a donor to the Liberal Party.

In 1994, he helped to establish the Helpmann Academy, named in honour of famous South Australian Sir Robert Helpmann. The academy is designed to promote the arts in South Australia. He was the first chairman and is still a member of its board.

Since Albert took over the business in 1977, Shiels Jewellers has grown tremendously. Employing over 450 people, Shiels is a leading online retailer with stores in South Australia, Queensland, New South Wales and Western Australia.

In 1969, Albert married and he and his wife Nyra took off on a working holiday to Europe. They travelled on a motorbike for a year and then they decided to come home via Canada. They intended to work for a month in Canada but ended up living there seven years. In 1977, after extensive work experience in marketing studies, the Bensimon's decided to return home to Australia. And after many years in marketing, Albert decided to turn his hobby for marketing jewellery into a career and decided to open up a jewellery store.

Albert Bensimon (born 1948) is an Egyptian-Australian businessman from Adelaide, South Australia. He is most well known as the owner of Shiels Jewellers. He frequently appeared in television advertisements and became famous for his catchphrase "No Hoo-Haa".

Founded in 1945 by South Australian jeweller Jack Shiels, the business initially had a single store which operated out of Adelaide's Central Market Arcade selling jewellery, giftware and silver-plated merchandise.