Alejandra Lagunes

Under the leadership of Lagunes, Mexico was awarded by the Global Partnership for Sustainable Development Data in 2014.

She was named one of the most influential women in Mexico by Forbes in 2013."Las 50 mujeres más poderosas de México". Forbes. November 2013.

Lagunes was responsible for publishing the guiding principles of such initiative as a first step in the development of the program. The plan was officially launched by President Enrique Peña Nieto and Alejandra Lagunes on November 25, 2013 in the National Museum of Anthropology.

During the election and presidential transition period in 2011 and 2012, Alejandra Lagunes, coordinated the digital campaigns of several candidates of the Party of Institutional Revolution (PRI), such as Eruviel Ávila Villegas and Enrique Peña Nieto towards the Presidency.

In 2009 directed the commercial and digital strategy of Televisa Interactive Media.

In 2008 she co-founded Google Mexico directing the commercial area, following her experience in the field sales.

She married the politician Rafael Pacchiano in 2005 and former Undersecretary of Management for Environmental Protection at Semarnat. They have two children.

During Zedillo's Administration (1994–2000), Lagunes was head of the Press Office for the Presidency of Mexico until 1999. From 2000 to 2005 she was sales manager in Yahoo and led the area of strategic planning and executive MSN premium accounts.

Alejandra Lagunes Soto Ruiz (born December 11, 1971); is a Mexican communicator, who is currently serving as Senator in the Mexican Congress. She served as National Digital Strategy Coordinator for México's Office of the Presidency. She was Google Mexico co-founder worked for companies as a sales manager for both MSN and Yahoo. She also worked as press chief for the presidency of Ernesto Zedillo (1994–2000).

Born in December 1971 in Mexico City; Lagunes Soto Ruiz obtained the bachelor's degree in Communication sciences at the Monterrey Institute of Technology and Higher Education(1990–1994).