Bob Sadino

One day, Sadino's friend recommended him to do a poultry business focusing on domestic chicken (imported chicken) eggs to fight his depression. Sadino was interested and began to develop a chicken farm. At that time local chicken (native chicken, smaller than domestic chicken) still dominated Indonesian market. Sadino was the one who first introduced domestic chicken and their eggs in Indonesia. Sadino sold domestic eggs door to door. At that time, domestic chicken eggs were not popular in Indonesia so that his goods were only purchased by immigrants(such as Americans, Europeans), who resided in Kemang, as well as few people who had lived abroad. Over time, domestic chicken eggs began to be known throughout Indonesia so that Sadino's business grew rapidly. Sadino then expanded his business by selling chicken meat. Besides introducing the domestic chicken eggs, he also was the first man to apply a hydroponic farming systems in Indonesia. In the early 1985, the average sales per month of Sadino's companies was 40-50 tons of raw meat, 60-70 tons of processed meat, and 100 tons of fresh vegetables.

In 1967, Sadino and his family returned to Indonesia. He brought along his two Mercedes cars, and later sold one to buy a plot of land in Kemang, South Jakarta. After had been living in Indonesia for a long time, Sadino decided to quit his job to work independently. His first worked as a taxi driver, using his Mercedes. After his car was badly damaged in an accident, Sadino switched to becoming a mason. His salary at that time was only IDR 100 (equal to US$0.01 or 1 cent). He experienced a great depression due to the pressure in his life.

Bambang Mustari "Bob" Sadino (9 March 1933 – 19 January 2015) was an Indonesian businessman who was the CEO of Kem Chicks, Kem Foods, and Kem Farms. He started his business by selling domestic chicken eggs door to door. At that time, domestic chicken eggs were not popular in Indonesia, thus his goods were purchased only by expatriates, who lived in Kemang (an area in South Jakarta, Indonesia), as well as few Indonesians who had lived abroad before. Over time, the domestic chicken eggs became popular and Sadino's business grew significantly. Sadino then expanded his business by selling chicken meat.