C. K. Prahalad

On 16 April 2010, Prahalad died at the age of 68 of a previously undiagnosed lung illness in San Diego, California.

Prahalad was the inspiration behind the vision of India@75. While commemorating the 60th year of India’s independence, on 23 September 2007, during the Incredible India@60 celebration at New York, he articulated the idea of holistic three dimensional development of India to acquire enough economic strength, technological vitality, and moral leadership by 2022 – the 75th year of India’s independence. The Confederation of Indian Industry adopted his vision on 8 May 2008. This initiative of CII has also found resonance with the Government, as in the ‘Strategy for New India@75’ document released by the NITI Aayog, Government of India in 2018. C. K. Prahalad is the co-author of a number of works in corporate strategy, including The Core Competence of the Corporation (with Gary Hamel, Harvard Business Review, May–June 1990) which as of 2010 was one of the most frequently reprinted articles published by the journal. He authored or co-authored: Competing for the Future (with Gary Hamel, 1994), The Future of Competition (with Venkat Ramaswamy, 2004), and The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits (Wharton School Publishing, 2004). His last book, co-authored by M. S. Krishnan and published in April 2008, is The New Age of Innovation. He co-authored: "Innovation's Holy Grail" with R.A Mashelkar which was chosen as a Harvard Business Review Top 10 articles on Innovation and focuses on how developing nations are leading the way in innovation that focuses more on affordability and sustainability as opposed to the common premium pricing model.

Prahalad was co-founder and became chief executive officer of Praja Inc. ("Praja" from a Sanskrit word "Praja" which means "citizen" or "common people"). The company had goals of providing unrestricted access to information for people at the "bottom of the pyramid" and providing a test bed for various management ideas. It eventually laid off a third of its workforce, and was sold to TIBCO. In 2004 Prahalad co-founded management consultancy The Next Practice, to support companies in implementing the strategies outlined in The Fortune at the Bottom of the Pyramid, which continued in operation as of 2015. At the time of his death he was on the board of TiE, The Indus Entrepreneurs. Prahalad was a member of the Blue Ribbon Commission of the United Nations on Private Sector and Development.

He was the first recipient of the Lal Bahadur Shastri Award for contributions to Management and Public Administration presented by the President of India in 1999.

In early 1990 Prahalad advised Philips' Jan Timmer on the restructuring of this electronic corporation, then on the brink of collapse. A process which was named Operation Centurion was set up, and was successful after two or three years.

He returned to the United States in 1977, with an appointment to the University of Michigan's Ross School of Business Administration. He eventually became a tenured full professor, earning the university's highest distinction, Distinguished University Professor, in 2005.

At Harvard Business School, Prahalad wrote a doctoral thesis on multinational management in two and a half years, graduating with a DBA degree in 1975. After graduating from Harvard, Prahalad returned to the Indian Institute of Management Ahmedabad to serve as professor before returning to US again in 1977.

Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010) was an Indian-American entrepreneur and author. He was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the University of Michigan Stephen M. Ross School of Business.

Prahalad was born in Madhwa brahmin family at Coimbatore (Tamil Nadu) in 1941. His father was a Tamil scholar and judge in Madras (now Chennai).