Craig Green

Green’s instinctive abilities have enabled him to run his own business, grow his namesake label (on a worldwide scale) and showcase his work on the global stage. Green has proven to be an uncompromising and astute businessman, with his more recent achievements including, being awarded with the industry’s highest accolades; a three-time winner of the BFC British Menswear Designer, 2016, 2017 and 2018.

The secret to his success seems to emanate from his “ability to parlay his cerebral inspirations into unique yet wearable clothing”. Dylan Jones, the editor-in-chief of British GQ says “Craig is a designer who uses big brushstrokes to amplify his design aspiration. You can look at his clothes and think, yes, they’re cutting edge, but also yes, I could wear that.”

Influential retailers 10 Corso Como, IT and Dover Street Market are all stockists. The latter granted Green its London store’s much-sought after window installation space.

Green was awarded the British Designer of the Year Menswear at the Fashion Awards 2018.

In February 2016, Green collaborated with the Stockholm underwear brand Björn Borg to expand their range with athletic leisurewear.

In 2016, Green started his collaboration with Moncler, with two capsule collections for Autumn Winter 2017 and Spring Summer 2018. Their partnership extended to the new ongoing Moncler Genius project for Autumn Winter 2018 and Spring Summer 2019.

Green has received acceptance and praise from all corners of the industry. Greens first solo show, spring/summer 2015 was one of the most universally praised shows in recent memory, a number of audience members proudly announced that it brought them to tears.

Green's work, whilst originally designed as menswear, is noted for its unisex and gender neutral qualities. After recognising that women wore his clothes too, the designer included female models in his catwalk shows. This was noted by The Guardian in 2015 as a commercially astute decision that felt respectful rather than cynical. Green told i-D magazine in December 2015 that he felt that the rules regarding gendered clothing were "increasingly blurred," and that it felt like cause for celebration that his clothes could be worn by men and women alike.

In 2014 Green won the British Fashion Award for Emerging Menswear Designer. The following year, in December 2015, two of Green's designs were selected by Gordon Richardson of TopMan to represent the year's leading trends in the Fashion Museum, Bath's Dress of the Year collection. It was the first time since the award was established in 1963 that the selection had been exclusively menswear, although the two outfits were displayed on male and female mannequins to highlight their unisex qualities.

For Autumn-Winter 2013, Green presented his first collection as part of a Topman/Fashion East initiative hosted by the British Fashion Council's London Collections: Men event. His work was widely commended in the fashion press, although the wearable wooden sculptures he showed were made fun of in a Daily Mail headline, and his debut collection was publicly mocked on national television by the event ambassador, David Gandy. Despite this, Green returned to Spring-Summer 2015 with his first solo catwalk presentation, which led to even wider recognition from influential retailers such as Comme des Garçons, who allowed Green to showcase his work in the window of their London store, Dover Street Market. The noted fashion photographer Nick Knight commented in 2015 that Green's work had opened new avenues for menswear designers by encouraging them to make statements and bolder choices.

Craig Green (born 1986, in Hendon, north-west London) is a British fashion designer specialising in menswear.