Daniel Friberg

Friberg's beliefs include identitarianism, which opposes multiculturalism and migration, and ethnopluralism. His 2015 book, The Real Right Returns: A Handbook for the True Opposition, has been described as Friberg's "manifesto, and a handbook for alt-right activists". In 2017 he partnered with the American Richard Spencer and the white nationalist website Red Ice to found AltRight.com, and has organized conferences uniting European and U.S. right-wing figures. He was a scheduled speaker at the 2017 Unite the Right rally in Virginia, which broke out in violence and lead to the deaths of one counter-protester and two law enforcement officers. Friberg blamed the violence on antifa counter-protesters and police.

Friberg grew up in Gothenburg in a politically left-leaning family but was drawn to right-wing views after witnessing immigrant children targeting whites in his school. In his teenage years he became involved with the Swedish white nationalist and neo-nazi culture of the 1990s, and has spent time in prison for weapons offenses. In 2001 he founded Nordic Press, a publishing and music distribution company that primarily sold albums by white power bands. In his 20s he distanced himself from neo-nazi culture, and in 2004 became inspired by Nouvelle Droite (New Right) literature, especially the works of Alain de Benoist. Friberg earned an MBA from Gothenburg University in 2006, and was CEO of Wiking Mineral until 2016. He helped establish the website Metapedia, the think tank Motpol, and online forum Nordisk, popular with Scandinavian nationalists and other far-right users.

Daniel Friberg (born 1978) is a Swedish businessman, publisher, and writer, described as a leading figure of the Swedish new right and global alt-right movements. He is the CEO and co-founder of Arktos Media, and co-founder of the AltRight Corporation in partnership with American white supremacist Richard Spencer. He is also the European editor of the corporation's website AltRight.com.