David Rowland (industrial designer)

In 2010 Contract Design Magazine named the 40/4 number one of the top 10 commercial interiors products of the past 50 years.

In the book the Modern Chair, Clement Meadmore described the chair as having “beautiful simplicity and total appropriateness.” Twenty five hundred 40/4s were installed in St. Paul's Cathedral in London in 1973, site of Prince Charles and Princess Diana's wedding, and remain in use. The chair has been in continuous production since its introduction and has sold over 8 million units.

Rowland married Miss Erwin Wassum, a crafts designer, in 1971. They lived in New York City, before moving to Marion, Virginia in 2001.

Rowland developed the 40/4 Chair over a period of 8 years and was awarded a patent on it in 1963.

General Fireproofing held the license for the chair from 1963 until 2002 when the company was taken over by OSI Furniture LLC. In 2013, Howe Europe, (now Howe a/s), of Denmark, which had had a sublicense to the chair in Europe, Africa, Australia, New Zealand and Asia (except for Indonesia) acquired the license for the 40/4 in the United States and Canada.

Initially, Rowland showed chair to many companies in an effort to license the design. In 1961, Florence Knoll licensed the chair for her company, Knoll Associates, however canceled a license after six months. Rowland later showed the chair to Davis Allen, head of interior design at the architectural firm of Skidmore, Owings & Merrill (SOM). Allen requested 17,000 chairs for the a campus SOM was designing for the University of Illinois at Chicago (UIC). To fulfill the request, Rowland licensed the design to General Fireproofing Co. (GF) in Youngstown, Ohio. In May 1965, While the first order for was still being produced, 250 chairs were hand assembled and installed in the Museum of Modern Art in New York City for the opening of its new wing. MOMA also included the 40/4 in its permanent collection.

Rowland also designed commercial interiors, including a Transparent Chair for the No-Sag Spring Co., a Zig Zag Cantilever Chair that was exhibited in 11th Milan Triennale in 1957 and a Drain Dry Cushion, licensed to Lee Woodard & Sons. In 1956, the royalty income from the Drain Dry Cushion allowed Rowland to open his own office.

After the end of the war, Rowland studied at Principia College in Elsah, Illinois, graduating in 1949. He went on to study industrial design at the University of Southern California and afterwards at Cranbrook Academy of Art in Bloomfield Hills, Michigan, earning a master's degree in Industrial Design in 1951.

From 1943 through 1945 Rowland was a 1st Lieutenant in the United States Army Air Corps, the 8th Air Force, 94th Bomb Group, and 333rd Squadron, as a B17 (“Flying Fortress”) pilot. He was stationed in Bury St. Edmunds, England and conducted 22 combat missions. Rowland was awarded the Air Medal with several clusters.

The 40/4 was an immediate success. It won the grand prize at the 13th Milan Triennale, and has been included in museum collections and exhibitions internationally.

David Lincoln Rowland (February 12, 1924 – August 13, 2010) was an American industrial designer noted for inventing the 40/4 Chair. The chair was the first compactly stackable chair invented, and is able to stack 40 chairs 4 feet (120 cm) high.

David Lincoln Rowland was born on February 12, 1924, in Los Angeles, the only child of Neva Chilberg Rowland, a violinist and W. Earl Rowland, an artist, lecturer and teacher. In 1936 he moved with his parents to Stockton, California where his father became director of the Haggin Museum. In the summer of 1940, when he was 16, he took a course with László Moholy-Nagy, one of the founders of The Bauhaus school, at Mills College in Oakland, California on Basic Bauhaus Design. After graduation from Stockton High School in 1942, he studied drafting, and worked as a draftsman for the Rheem Manufacturing Co., drawing plans for war munitions, before entering military service in World War II.