Eku Wand

Between 2011 and 2017, Wand established the Indonesian citizens’ initiative “Save Bangka Island”, which aimed to prevent iron ore mining on Bangka Island (North Sulawesi) and preserve it as a habitat and nature reserve. Wand designed motifs, organized media appearances and orchestrated a long-term campaign in social media platforms and online media.

From 2009 to 2014, the German Universities Excellence Initiative for the German Games Industry is being created under the leadership of Eku Wand. In this nationwide unique cooperation, the Braunschweig University of Art and the Ostfalia University of Applied Sciences are jointly breaking new ground in the training of computer and video game developers with the Games Academy in Berlin and Frankfurt.

With Pixelpark, Wand realized, for example, the interactive sales promotion terminal (kiosk system) MusicMaster for the department store chain Karstadt, which enabled customers to access more than 60,000 music and video titles via touch-sensitive screens. In 1995, the Bertelsmann Group took a stake in Pixelpark, the company transformed itself into an AG (public limited company) and went public in 1999, experiencing economic turbulence from 2001 onwards, and today belongs to the international agency group Publicis.

Wand left Pixelpark as early as 1993 because the development was moving too strongly in a purely commercial direction and the growth of the agency was too fast and he founded the multimedia studio eku interactive, which he still runs today. Here he conceived and produced interactive new media projects, designed graphical user interfaces and websites for companies in various industries.

After teaching and guest professorships in the 1990s at the Berlin University of the Arts, Zurich University of the Arts, Academy of Media Arts Cologne and Bauhaus University Weimar, Wand has been professor of media design/multimedia at the Braunschweig University of Art (HBK) since 2001.

Eku Wand studied Visual Communication in the 1980s at the Hochschule der Künste, now the Berlin University of the Arts. After working as an art director for computer animation and video production at Cinepool in Berlin, he founded Pixelpark, now Digitas Pixelpark in Berlin, in 1991 together with Paulus Neef, where he was one of the managing directors and creative director. Pixelpark was one of the first multimedia agencies in Germany in the early 1990s and pioneered the New Economy. Neef and Wand were later classified as “Internet pioneers”.

Eku Wand (born 25 October 1963 in Düsseldorf as Uwe Wand) is a German Designer and Multimedia director. Wand is a professor of media design and multimedia at the Braunschweig University of Art with a research focus on Interactive Storytelling.