Emma Blackery

Blackery released "Cute Without You", produced with Toby Scott, in April 2019. In July 2019 she performed at the Evoke festival in Brentwood and for BBC Radio 5 Live, where Nihal Arthanayake interviewed her for his Headliners series. In December she performed "Plot Holes" for the first SitC Winter Edition at NEC.

In 2018, she founded her independent record label RWG Records.. She experimented with influencer marketing on her blog and in a video published under a free Creative Commons licence.

She founded her independent record label, RWG Records, in 2018. On 16 March 2018, she released "Dirt", produced by Toby Scott, in FLAC (Free Lossless Audio Codec) format. The song, on Spotify's New Music Friday UK playlist, was described by Record of the Day as a "slick combination of Scandi-pop" and "sassy American pop"; Blackery described "Dirt" as "best served cold". She also released "Agenda" that month with a lyric video on Vevo, followed by "Icarus" and "Take Me Out".

Blackery released her first LP record, Villains, on 31 August 2018. The album contains songs written in collaboration with Toby Scott, Maxwell Cooke, and Peter Hutchings. BroadwayWorld noted that "Petty" "flirts with tropical house", and the Express & Star cited elements of power pop. Lisa Hafey, praising "Third Eye" 's "upbeat disco sound" and "nice ABBA-y vibe", called Villains "a bit of a feminist album". In June Blackery performed "Third Eye" live at the 9th VidCon Night of Awesome. Blackery then partnered with HMV for a UK tour. Villains reached number 24 on the UK Album Charts and number 18 on the Billboard Heatseekers Albums chart. Thomas Smith noted in an NME blog how Apple events helped Sofi Tukker, Emma Blackery, and Odesza in their careers.

The European Villains Tour, planned for March 2018, was postponed until October. London based singer-songwriter Lilly Ahlberg was the tour's special guest. The three-week tour began at Oslo's Parkteatret on 4 October, followed by performances in Stockholm, Copenhagen, Sugarfactory (Amsterdam), Hamburg, Berlin, Vienna, Munich, Cologne, Frankfurt, Academy 2 (Manchester), O2 Institute2 (Birmingham), The Garage (Glasgow), and Tramshed (Cardiff) before ending at KOKO in London on 25 October. A Never Enough Notes reviewer at KOKO saw "angst, passion, and energy in every word" and wrote that Blackery has "a knack for live shows; full of attitude, high energy and a phenomenal vocal performance".

She released her fifth EP, Magnetised, on 26 May 2017. It charted at number 63 on the Official Album Chart, and peaked at number five on the UK Independent Album Chart and number two on the Official Independent Album Breakers Chart. On 6 August, Blackery received a Summer in the City Song of the Year award for "Nothing Without You". The cover art for Magnetised was featured at the Apple Keynote event for the iPhone X in September 2017.

Blackery was initially inspired by Shane Dawson, Smosh, Dan Howell, Phil Lester and, in 2017, by Troye Sivan. In 2018, Blackery had three active YouTube channels; other channels have been deleted, re-branded, or left inactive.

Her music is influenced and inspired by blink-182, Green Day, Tessa Violet, The White Stripes, My Chemical Romance, Paramore, Avril Lavigne, Placebo, Nine Inch Nails, Twenty One Pilots, and Taylor Swift. On #WomanCrushWednesday 2017, The Daily Dot quoted YouTube's Culture and Trends team lead Earnest Pettie as calling Blackery "a thoughtful, funny, ferocious feminist unafraid of having an opinion".

Jason Perry produced Blackery's fourth EP, Sucks to Be You, which was released in 2016. Its title track peaked at number 85 on the Scottish Singles Chart. On 4 April 2016, Blackery announced that she would join pop punk band Busted on their Pigs Can Fly tour. "Sucks to Be You" was the runner-up for the first Summer in the City Song of the Year award. After touring with Busted, Blackery toured on her own and performed her music at other YouTube events.

In 2015, Blackery's main YouTube channel had over one million subscribers. She performed and was a panelist at YouTube events (including Summer in the City and VidCon), and has contributed twice to the YouTube Rewind video series. Blackery's book, Feel Good 101: The Outsiders' Guide to a Happier Life, is based on her 2013 Feel Good 101 video series.

Blackery released her first EP, Human Behaviour, in early 2012. Blackery released her second EP, Distance, in July 2013. A music video for the lead track, "Go the Distance," was produced by Arthur Walwin. Her third EP, Perfect, was released on 11 November 2014 (Blackery's 23rd birthday). Its title track topped the UK Independent Singles Breakers Chart for one week, and entered the UK Rock & Metal Singles Chart at number eight. In 2015, Elle included Blackery on its "30 Women Under 30 Who Are Changing the World" list.

In 2013, Blackery participated in YouTube's Geek Week,, and Grace Helbig featured her in a Not Too Deep podcast the following year. She received a Gold YouTube Play Button for having over one million subscribers in 2015, and joined PewDiePie's now-defunct Revelmode network, won on Tom Scott's Game On show, was spotlighted by YouTube as one of 18 #MadeForYou UK YouTubers, and appeared in the Red Bull TV documentary Kings of Content with Louis Cole the following year. She expressed her unhappiness with YouTube Rewind after two appearances, and The Guardian cited Blackery as one of three case studies of pressure and YouTube burnout in 2018.

Some of her most-viewed videos are "If Tampon Commercials Were Honest", "The Sims in Real Life", and "If Websites Started Dating". Blackery's "My thoughts on Google+" video went viral in 2013, after Tubefilter featured it as the best reaction to a new YouTube comment system. Blackery sang it again in November 2018 to celebrate the end of Google+. In December 2016, TenEighty included her "YouTube Heros (Parody)" as one of their "Five of the Best: Parody Videos".

Blackery wrote Feel Good 101: The Outsiders' Guide to a Happier Life (based on her 2013 Feel Good 101  video series), addressing depression, self-harm, anxiety and other issues. The book was published in September 2017.

Blackery grew up in Basildon, Essex, finished sixth form at Bromfords School, and lives in Brighton. Her stepsister was born in 2007. In 2015, Blackery disclosed that she had been diagnosed with chronic fatigue syndrome and supported Liberty in North Korea. She is a WWE and Zelda fan with a Triforce tattoo, often visible in videos and images. TenEighty interviewed Blackery and noted that she admits "her flaws and lays her damages out for everyone to see".

Emma Louise Blackery (born 11 November 1991) is an English singer-songwriter, YouTube vlogger, record producer, and author. Active since 2012, Blackery has released EPs, singles, and Vevo music videos. She has toured with Busted, and headlined tours for her first LP record: Villains (2018), released on her RWG Records label.