Eric Clough

For the São Paulo boutique, Clough took literally Louboutin’s desire to create a “new language” for the store's design, aiming to counteract the sense of placelessness that shopping malls usually conjure by tapping into the human relationship with language and symbol. Clough covered the façade of the São Paulo store with more than 9,000 non-repeating wooden tiles containing letters from more than 28 world languages, as well as 400 symbols drawn by his twelve-year-old nephew. Since the opening of the São Paulo store, these character tiles, which would come to be called CodeBox tiles, have become a signature aspect of 212box's design in Louboutin stores. The Dubai Mall Louboutin store, which opened in July 2011, features wall of ceramic CodeBox tiles containing hidden poems. The Ho Chi Minh City boutique (opened in Fall 2011) contains CodeBox tiles of both wood and ceramic, and further language tiles made of backlit brass and etched with poetry by native Vietnamese poets. As Interior Design notes, "a fondness for literature runs through the oeuvre of 212box."

212box's clients for architecture and interior design have included, in the residential sector, Philip Roth and Princess Tatiana von Fürstenberg, and in retail, shoe designer Christian Louboutin. Clough spoke about his design work at the IDEA Conference in 2009.

212box has been designing boutiques for Christian Louboutin since 2004. In 2003, Clough was highly recommended to Louboutin by Diane von Furstenberg, inciting Louboutin to sign on with 212box almost immediately. Since then, 212box has collaborated on nearly 50 Louboutin boutiques worldwide. Recent locations include Sydney, Brasilia, Dubai, Las Vegas, Paris, Seoul, Ho Chi Minh City, Shanghai, and Copenhagen.

In 2004, Clough and 212box took on the renovation of a 4,200-square-foot, 1920s co-op with views of Central Park, originally owned by Marjorie Merriweather Post and E.F. Hutton. The now-owners, Maureen Sherry and Steven Klinsky, are Wall Street financial experts and purchased the apartment in 2003 for $8.5 million. They hired Clough to renovate, and as a surprise for the family's four young children, he built into the apartment an elaborate "scavenger hunt" comprising 18 clues implanted into the fabric of the rooms. The puzzles involve ciphers and riddles to secret compartments, a narrative tracing inspiration through 40 historical figures, and a soundtrack featuring original music by Canadian folk musicians Kate Fenner and Chris Brown. J.J. Abrams paid six figures for the rights to a New York Times article about the apartment entitled "Mystery on Fifth Avenue."

Clough founded 212box, an architecture and design firm, in 2001. They are currently based in Manhattan's Financial District with an office adjacent to the World Trade Center / 9/11 Memorial site. The multi-disciplinary firm specializes in architecture, real estate, product design, film and graphic design."212box official website". 212box.

Among Clough's earliest projects was the GlassBox (1999), a construction that would expand billboards into livable, leasable spaces. By utilizing T.I.M. (Transparent Imaging Matrix) technology on the floors and walls, the GlassBox was a dynamic billboard for advertising and informational purposes, and its interior space could be used for office, residence, retail, or storage. It was intended to take maximum advantage of under-used space in dense urban areas, such as above paid parking lots in New York City.

Eric Clough (born September 7, 1972) is an American architectural designer.