Fabio Lanzoni

On July 26, 2011, Old Spice launched a campaign on YouTube in which Fabio challenges Isaiah Mustafa to try to replace him as the New Old Spice Guy. The online challenge was entitled Mano a Mano in el Baño (hand-to-hand in the bathroom). Mustafa emerged as the winner, though Fabio's Old Spice YouTube Channel received more than 9 million views in the week after its debut, rising to Number 4 on YouTube for the week.

Fabio starred in the syndicated TV series Acapulco H.E.A.T. in the role of Claudio. He was also featured in calendars, led a fragrance campaign for Mediterraneum by Versace, and landed a role in commercials for "I Can't Believe It's Not Butter!". He appeared in The Bold and the Beautiful a number of times, as a close friend of the character Sally Spectra (Fabio and the late Darlene Conley, who played Sally, were close friends in real life). He appeared in one episode of Step by Step called "Absolutely Fabio". Fabio has also appeared on the two Nickelodeon television series Ned's Declassified and Big Time Rush. In 2010, he played the character Captain Hawk in an episode of The Suite Life on Deck called "Senior Ditch Day". He has also done cameos in the films Dude, Where's My Car?, Spy Hard and Zoolander.

In 2003, Fabio launched a clothing line at the Sam's Club division of Walmart. The line was casual wear for women. Prior to his clothing line, he wrote a fitness book and created a work-out video called Fabio Fitness. In 2008, he launched Healthy Planet Vitamins, a company selling whey protein, glutamine, and colostrum products.

In 1999, while riding Apollo's Chariot roller coaster at Busch Gardens Williamsburg, Lanzoni was struck in the face by a goose, leaving his face covered in blood. Fabio later said that the goose hit a video camera, which broke apart and those parts struck him in the face.

In 1994, Fabio released an album titled Fabio After Dark, which included soliloquies on his philosophy of love.

Fabio appeared prominently in advertising for I Can't Believe It's Not Butter! and has been the spokesman for the company since 1994. He was also the spokesman for the Geek Squad in 2007, Oral-B's Sensitive Advantage Toothbrush in 2006 (whose ad was featured in Times Square), and one of his most popular ads to date is for Nationwide Insurance. In 2006, the commercial for Nationwide aired during the Super Bowl and was the most viewed commercial for the game, garnering over 1 million views within two weeks. Other endorsements included Wickes Furniture, Ames Hardware, Old Spice, and the American Cancer Society.

In collaboration with Eugena Riley, Fabio has written a series of historical romance novels: Pirate, Rogue, Comanche, Viking and Champion. He wrote three more books in collaboration with Wendy Corsi Staub titled Dangerous, Wild, and Mysterious. Robert Gottlieb became Fabio's literary agent in 1992.

Fabio appears as the hero Kuros on the cover of the 1989 video game Ironsword: Wizards & Warriors II for the Nintendo Entertainment System. Fabio hosted the American reality television series Mr. Romance in 2005. The series featured a dozen male contestants competing for the title of "Mr. Romance" and the opportunity to appear as a romance novel cover model.

Fabio Lanzoni (Italian pronunciation: [ˈfaːbjo lanˈtsoːni] ; born March 15, 1959), known mononymously as Fabio, is an Italian-American actor, fashion model and spokesman noted for a wide-ranging career including appearances as spokesman for I Can't Believe It's Not Butter! and the American Cancer Society; acting and television roles; and prominently as a romance novel cover model throughout the 1980s and 1990s.

Lanzoni was born 15 March 1959 in Milan, Italy to Flora Carnicelli Lanzoni and Sauro Lanzoni, a mechanical engineer and owner of a conveyor-belt company. Lanzoni has an older brother, Walter, and younger sister, Cristina. Raised Catholic, he served as an altar boy. His modelling career began when he was discovered by a photographer while working out.