Frederick Roberts Rinehart

Seven years later, Rinehart & Company merged with Henry Holt and Company and John C. Winston Co. to form Holt, Rinehart, and Winston (now the Holt McDougal Division of Houghton Mifflin Harcourt). Rinehart served as a vice president at the new company before retiring from publishing in 1963.

Rinehart served as President of the Mary Roberts Rinehart Foundation. Incorporated in 1958, the foundation provides grants and editorial advice to promising writers. It also annually awards the Mary Roberts Rinehart Award to a woman writer of non-fiction.

Rinehart & Company achieved recognition for publishing the first books in Charles Schulz's Peanuts series, as well as works by Faith Baldwin, Stephen Vincent Benét, Norman Mailer, and Erich Fromm. In 1953, the company published The Wonderful World of Insects as the first book printed by the Photon (known as the Lumitype in France), a photographic type composing machine invented by René Alphonse Higonnet and Louis Moyroud. The Photon machine (known as the Lumitype in France) used a photoengraving process to print text and images on paper, which made hotel metal typesetting obsolete.

After Farrar left to start Farrar & Straus (now Farrar, Straus and Giroux in 1946, Farrar & Rinehart changes its name to Rinehart & Company. The new name reflected joint corporate leadership of Rinehart and Frederick Rinehart. Rinehart served as the vice president and Stanley Rinehart served as the president.

Under the leadership of Rinehart and his colleagues, Farrar & Rinehart achieved notoriety for publishing the works of Hervey Allen, Katherine Brush, and Mary Roberts Rinehart. The company also achieved recognition as one of the first publishers of dollar fiction. After Farrar & Rinehart acquired the Cosmopolitan Book Corporation from William Randolph Hearst in 1931, the company began a new division to publish college textbooks. Publishers Weekly awarded Farrar & Rinehart its first Carey–Thomas Award in 1943 for its publication of the Rivers of America Series by literary figures.

In 1929, Rinehart co-founded the publishing house Farrar & Rinehart with Stanley Rinehart and John C. Farrar. Rinehart then served as a vice president. In just a few weeks, Rinehart and his associates began announcing a slate of upcoming publications:

Frederick Roberts Rinehart (1902–1981) was an American book publisher. Rinehart was a son of mystery writer Mary Roberts Rinehart, a brother of publisher Stanley Rinehart, Jr., and a brother of producer and playwright Alan Rinehart.

Rinehart was born on 14 September 1902 in Allegheny, Pennsylvania, which has since merged with Pittsburgh, Pennsylvania. He graduated from the Morristown School in Morristown, NJ (now Morristown-Beard School) in 1920. Rinehart then completed his bachelor's degree at Harvard University in 1924. Rinehart began his career in publishing as a worker in the shipping room at George H. Doran. He later served as a book salesman for the company.