George Carter III

The race track dryer, Trak Vak, was created by Carter and was a prototype track-drying piece of equipment that was used by NASCAR from 1999 to 2003. The machine looked like a typical truck, with the drying apparatus where the bed of the truck would have been and was driven by a 27 hp motor with 12 pickup points to suction up the rainwater into a 600-gallon holding tank. Testing of Trak Vak was tested on eleven sanctioned tracks including NASCAR, IRL, and CART events, and Trak Vak was used in Indy 500 events in 2000 and 2001.

The New York Times reported in August 1998 that George Carter invented the Photon after getting inspired by Star Wars, and had expanded the reach of laser tag game at a fast pace. "Mr. Carter built a string of Photon Laser Centers in Dallas. There are now more than 500 laser tag arenas, from Tampa, Fla., to Sydney, Australia, up from only 8 five years ago," mentioned the report. In a March 1987 interview to The Inquirer, Carter said that getting an appropriate space to implement the laser tag game remained the bigger challenge of bringing the entertainment to masses. He said, "The real estate is tough... The biggest problem is not the conception of the game per se. It is the idea of a public gathering place that caters to young adults, and brings with it all the problems that are imagined by the City Fathers to go with this sort of crowd." As per a July 1998 report in The Wall Street Journal, Carter eventually left the business of developing these game centres as the expenditures involved in expanding the business became unmanageable. In 2010, Dallas News reported that Carter was working on an invention titled the Airstation, a robotic equipment that could automatically fill a vehicle's tyres and perform other necessary air pressure checks.

Carter imagined Photon as something cool enough that people would want to watch, so the arenas had observation decks for onlookers (laser tag was "a lot more theme-y back then than it is now"), and some were equipped with actual lasers for laser shows. For a brief moment in time, there was even a tie-in TV show produced in Japan, which Carter lovingly described as "probably the world's worst semi-animated TV show," adding, judiciously, "it was terrible." A home version of Photon was the top selling toy in the country for Christmas of 1986.

Photon is Carter's most well-known, and most successful, invention. Born from Carter's love of Star Wars, it was while he was watching movies that Carter got the idea to create a laser tag system that could bring to real life the fun of cops and robbers little boys played as children. Carter's previous venture, the Grand Prix tracks had done well, and after the location in Dallas was closed and the land sold for more than three-times it's worth, he went back to the laser tag idea that he had shelved several years earlier because technology was not yet where it needed to be for the game to be possible. The first Photon location was opened on March 28, 1984, at 12630 E Northwest Highway, Suite 300 in Dallas, Texas.

Carter revealed in an exhaustive interview aired by Newsweek on 15 July 1984 that he was investing considerably in quickly expanding the game centres across United States. In 1985 Photon was featured in a segment on ABC's 20/20 news program. The success of Photon was undeniable with the lure of playing in a videogame-like experience fun for young adults. Players would enter into the arena where they would be issued passports that were used by the Photon computers and would purchase the tickets used for play. Players would enter into the Photon staging area where they would put on the equipment, and then enter into. Chicago Tribune reported in July 1986 how George Carter himself imported the Photon game centre in Palatine. The report described the game centre as a "futuresque war zone". At that time, as per the report, Carter had opened Photon game centres in nine locations across America. In an October 1986 report on Carter done by The Washington Post, he revealed that by that time, 16 Photon centres had been started, with 15 undergoing completion and above of 60 other centres had been awarded to contractors across the globe.

In 1969 Carter's first business, prior to Photon, was a dirt-track grand prix concession car course in Phoenix called the Baja Raceway. The racetrack was across the street from an amusement park called Legend City, which included the music venue Compton Terrace. Jess Nicks, Stevie Nicks's dad, owned the amphitheater, and Fleetwood Mac played the venue several times, beginning on August 29, 1980. As Carter recalls, the band and associates arrived in limousines at the Baja Raceway after the show. It was around midnight, and the track was closing.

According to LaunchDFW.com Carter is working on a new augmented reality competitive combat and strategy mobile game called Tzuum, currently in development for iOS. Carter has named his laser-tag sequel Tzuum — pronounced zoom — as a tribute to Sun Tzu, the ancient Chinese general, philosopher and author of The Art of War. While Photon had to be used in a controlled environment using, cumbersome equipment and the computer technology of the time, Tzuum is the next generation of laser tag and uses smartphones as its computer. Modern smartphones have many times more computing power than the technology of the 1980s. "It's a completely different technology than has ever been used for laser tag," said Carter. "It works on the orientation sensors and the GPS in the phone. It's called geo-pairing, which is a concept that the military developed probably about 10 years ago."

George Carter III (born July 28, 1945) is an inventor who created Photon, the first commercialized version of laser tag, as well as other inventions such as the personal watercraft and certain versions of all-terrain vehicles. George Carter invented the Photon after being inspired by Star Wars.