Greta Zimmer Friedman

Friedman died at age 92 on September 8, 2016, in Richmond, Virginia. Her ashes are inurned beside her husband at Arlington National Cemetery.

In 2012, Friedman told CBS News, "I did not see him approaching, and before I know it I was in this tight grip."

She attended Hood College, studying oil painting, printing, sculpture, and watercolors, but did not graduate until 1981, the same year in which her two children, Mara and Joshua, graduated from college. Friedman also worked at Hood for ten years, restoring books.

Life editors did not contact her until 1980, however, when renewed interest in who the subjects of the photograph were and, after research and analysis confirmed that Friedman was the woman in the photograph. Life editors invited the subjects of the photograph to a 'reunion'.

When Eisenstaedt took the photograph, he failed to get any personal information from his subjects, leaving their identities unknown for decades. In the ensuing years, many women claimed to be the woman in the photograph. Zimmer, now Greta Friedman, eventually saw the photograph in the 1960s and instantly recognized herself. She wrote to Life magazine and provided additional photographs to verify her assertion that she was the woman in the photograph.

In 1956, she married Dr. Mischa Friedman, a WWII veteran of the U.S. Army Air Corps and a scientific researcher for the Army at Fort Detrick, and moved to Frederick, Maryland.

On V-J Day, August 14, 1945, Zimmer had left work at the dental office dressed in her uniform and was in Times Square among those gathering in anticipation of an announcement of the end of World War II, when a stranger dressed in a Navy sailor uniform grabbed her and kissed her. Photographer Alfred Eisenstaedt, who was in Times Square to document the event, captured the moment in four frames with his Leica. One of those frames became the photograph, V-J Day in Times Square, that was published in Life magazine in 1945 with the caption, "In New York's Times Square a white-clad girl clutches her purse and skirt as an uninhibited sailor plants his lips squarely on hers".

V-J Day in Times Square became iconic and was viewed popularly as a romantic photograph taken during the 1945 victory celebrations. As she adapted to that interpretation of what she acknowledged as not consensual, Friedman expressed mixed feelings about it decades later. In 2005, during an interview at the Library of Congress Friedman stated, "it wasn't my choice to be kissed. The guy just came over and kissed or grabbed." and "I was grabbed by a sailor and it wasn't that much of a kiss, it was more of a jubilant act that he didn't have to go back, I found out later, he was so happy that he did not have to go back to the Pacific where they already had been through the war. And the reason he grabbed someone dressed like a nurse was that he just felt very grateful to nurses who took care of the wounded."

Zimmer attended Queens Vocational High School, the Central High School of Needle Trades, and the Harlem Evening High School. Supporting herself as a dental assistant, she then took classes at the Fashion Institute of Technology (FIT) and studied costuming with the New School of Social Research Dramatic Workshop, led by Erwin Piscator. Later, while living in New York in the 1940s and 1950s, she variously worked in toy design and doll clothing, in early television with the Bil Baird puppets, and in summer theater at the Camp Tamiment Playhouse.

Greta Friedman (née Grete Zimmer; June 5, 1924 – September 8, 2016) was an Austrian-born American who was photographed being grabbed and kissed by Navy sailor George Mendonsa (1923–2019) in the iconic V-J Day in Times Square photograph of 1945 by Life magazine photographer Alfred Eisenstaedt. For decades the photograph was misattributed in popular culture as being that of a nurse, however, Friedman was wearing a white uniform because she was a dental assistant.

She was born Grete Zimmer on June 5, 1924, to a Jewish family in Wiener Neustadt, Austria. In 1939 at age 15, Zimmer emigrated to the United States from Nazi-controlled Austria with her younger sisters Josefin (Fini) and Bella. In the process Josefin became Josephine (Jo), while Grete and Bella traded the last letter of each name to become Greta and Belle. The eldest Zimmer sister, Lily, emigrated to Palestine. She took the name Tirza and remained in Palestine after fighting in the Arab-Israeli War of 1948. Unable to leave Europe, their parents, Max and Ida, died in Nazi concentration camps during the Holocaust.