Ian Macpherson, 3rd Baron Strathcarron

In February 2022, he was elected to replace Viscount Ridley in the House of Lords following Ridley's retirement in December 2021. He took the oath on 21 February 2022.

In 2022, he wrote and produced the short film Undead and Alive, a zombie/witch romcom.

In 2021, Affable Media published his historical fiction title A Case of Royal Blackmail by Sherlock Holmes.

In 2020, Unicorn published his spiritual abstract art book Truth and Beauty: The Art of Sophie Chang.

In 2019, Affable Media produced his video, Confessions of a Publisher: It Doesn't Have To Be Like This, But Somehow It Just Is.

He is chairman and commissioning editor of Unicorn Publishing Group LLP, a visual arts, cultural history and digital publishing and media distribution company, Chairman of Sophie Macpherson Ltd, a fine arts recruitment and consultancy company, and Chairman of Play Associates Ltd., an interior design company, and a director of Art World Alliance Ltd., a grouping of UK art industry companies. In 2018, he founded the transmedia production company Affable Media Ltd.

In 2018, Affable Media published his fictional biography, Crikey! How Did That Happen? The Refreshingly Unauthorised Biography of Sir Bertram Wooster, KG.

In 2017, Unicorn Press published his art book about the painter Sophie Walbeoffe, Painting with Both Hands.

In 2016, Unicorn Press published his biography of Sir Francis Chichester, Never Fear: Reliving the Life of Sir Francis Chichester.

In 2012, he qualified as a civil and commercial mediator with the Civil Mediation Council. In 2013, he qualified as a Restorative Justice practitioner, registered with the Restorative Justice Council. He is also the vice-chair and a trustee of The Society of Mediators.

In 2010, he completed the first part of a Mark Twain travel trilogy based on Twain's 1867 tour of the Holy Land, resulting in the book Innocence & War: Mark Twain's Holy Land Revisited published in 2012 in the US by Dover Publications and in the UK by Signal Books. The second part of the trilogy, recreating Mark Twain's 1896 lecture tour of India for the book The Indian Equator; Mark Twain's India Revisited published in 2014 in the US by Dover Publications and in the UK by Signal Books. The final part of the trilogy, Heart of Lightness, Mark Twain's Mississippi Revisited, will be about Mark Twain's final steamboat journey up the Mississippi River from New Orleans to Hannibal, Missouri and his subsequent short career in the American Civil War.

In 2009, he recreated Lord Byron's 1809–1811 Grand Tour of the Mediterranean for the book Joy Unconfined! Lord Byron's Grand Tour Re-Toured published by Signal Books, an imprint of Christopher Hurst.

He became a partner in Strathcarron & Company in 1974, and a founder and Director of Global Alliance Automotive Ltd, a transnational version of Strathcarron & Company in 1993. In 1995, he founded Strathcarron Sports Cars plc, manufacturers of sports/racing cars and since 2006 he has been a trustee and director of the National Motor Museum in Beaulieu, Hampshire.

Lord Strathcarron spent ten years in the Orient working for Time-Life as a freelance journalist and copywriter. In 1970, he founded the Japan Europa Press Agency in Tokyo and sold it in 1995.

Ian David Patrick Macpherson, 3rd Baron Strathcarron (born 31 March 1949), is a British hereditary peer and member of House of Lords. He is also the baronet Sir Ian David Patrick Macpherson of Drumalban. He inherited the titles on the death of his father David Macpherson, 2nd Baron Strathcarron, on 31 August 2006.

Lord Strathcarron married the former Gillian Rosamund Allison (born 15 September 1946) in 1974 and they have two children, the Honourable Sophie Ananda Macpherson (born 14 April 1978) and the Honourable Rory David Alisdair Macpherson (born: 15 April 1982).