James Lull

Three editions of James Lull’s multimedia book for college courses, Public Speaking: The Evolving Art, have been published since 2007.

Professor Lull’s theoretical work became directly focused on the role of communication in shaping human evolution with publication of Culture-on-Demand: Communication in a Crisis World in 2007. In that volume, Lull also discusses cultural contradictions in global communication and depicts religious ideology and fundamentalism as barriers to global communication. A 2012 publication, co-authored with the Brazilian-American semiotician Eduardo Neiva, is The Language of Life: How Communication Drives Human Evolution. The authors analyze survival, sex, culture, morality, religion, and technological change as communications activity, challenging traditional approaches to communication theory.

Lull’s next project was Media, Communication, Culture: A Global Approach (1995) which explored how ideology, hegemony, and consciousness interact with human agency in everyday life across a range of global cultures. An expanded and revised second edition of that volume was published in 2000 where theoretical concepts including zones of indeterminacy, cultural programming, and superculture were introduced. A co-edited volume, Media Scandals: Morality and Desire in the Popular Culture Marketplace, was published in 1997. Another edited book, Culture in the Communication Age, followed in 2001.

His third book, Inside Family Viewing: Ethnographic Research on Television’s Audiences (1990), presents a collection of Lull’s essays on qualitative media audience research. The volume includes the article, “The Social Uses of Television,” which addresses how people actively engage television as a personal, social, and cultural resource. One year later, he published China Turned On:Television, Reform, and Resistance an audience-based empirical analysis of the role of television in China’s modernization.

Lull’s first book, Popular Music and Communication (1987), helped establish popular music as a form of human communication within the academic field of communication studies. A revised second edition of the edited volume was published in 1992. His second book, World Families Watch Television (1988), is a collection of ethnographic studies that discuss how television influences the family, and how families use television within diverse cultural contexts.

In 1976 Lull became Assistant Professor of Speech at the University of California, Santa Barbara where he taught for seven years. During that time he began a program of ethnographic research in China that led to the publication of China Turned On: Television, Reform, and Resistance. Lull maintained a second career in media at KTYD-FM, Santa Barbara, where he was employed as program director and staff announcer until 1983. He returned to his undergraduate alma mater, San Jose State University, to direct the Radio-TV-Film Program in 1982, and later transferred into the university’s Communication Studies Department, where in 2015 he is Emeritus Professor. He has also been Visiting Professor at the University of California, Berkeley, the University of San Francisco, and the University of Pittsburgh’s Semester at Sea Program.

Lull was stationed at Fort Benning, Georgia, for nearly two years. During off duty hours he worked as an announcer for WCLS, WDAK, and WRBL radio in Columbus, Georgia. He was sent to Vietnam in 1965 as a combat journalist with the Army's 1st Air Cavalry Division. In 1966 Lull transferred to Armed Forces Radio Vietnam in Saigon where he became a staff announcer during the “Good Morning, Vietnam” era.

Lull was born in Owatonna, Minnesota. He began working at age fifteen as a radio announcer in his home town. He joined the US Army after graduating from high school and trained to become an information and broadcast specialist at the Armed Forces Information School, Fort Slocum, New York, in 1963.

James Lull (born December 23, 1944) is an American social scientist and author known for ethnographic research on the interaction between communications technology and culture. In addition to his academic career, Lull worked for many years as a media professional. His most recent scholarly work focuses on the decisive role of communication in human evolution.