Jan V. White

Initially focused on periodical design, in the mid-1980s White brought his analysis of the visual rhetoric of structure, white space and typographic hierarchy to bear on corporate publishing in a way that shared common ground with information design. As an educator 'his most valued contribution for people trying to learn how to design has been his articulation, in very clear and easy-to-follow language, what publication design is about; and his insistence that it is not a mystery, but a rational activity of manipulating the elements of a publication in order to achieve certain defined communication outcomes.' 'White was an early proponent of the idea of design as being more than "good looks".'

Author of more than a dozen books on editorial design including the 1974 landmark work, "Editing by Design" in which he first presented his original thesis that design is a clarifying tool rather than a decorative tool. "Editing by Design" is now in its fourth edition (co-authored by his son Alex W. White) and has been in continuous publication since 1974. In 2012, he dedicated several of his design books to the public domain.

From 1951 to 1964 he worked on two of TIME's architectural magazines: Architectural Forum (1951–56) as associate art director, and House & Home (1956-1964) as art director. Since 1964 he has worked as a designer, design consultant, writer and teacher. He redesigned more than 200 publications on four continents, and influenced many more with his books and articles about design for print.

Jan V. White (1928-2014) was an American designer, communication design consultant, and graphic design educator and writer.