Jeffree Star

In 2014, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics. In a five-part docuseries by Shane Dawson, Star stated that the end of his music career had left him essentially bankrupt, and that he had used his remaining savings to start his makeup brand. Star began promoting the brand through videos published on YouTube, leading to the success of his YouTube channel, with 15 million subscribers and over 1.7 billion views as of June 2019. Bustle magazine described Star as "a musician and onetime MySpace celeb that reinvented himself in the YouTube makeup tutorial space." His first cosmetics release was a collection of velour liquid lipsticks, which were followed by highlighter palettes, lip scrubs, eyeshadow palettes, clothing, and accessories, such as mirrors and make up bags. The first East Coast location to carry the cosmetics line was a Morphe Cosmetics store at the Westfield Garden State Plaza in Paramus, New Jersey on August 11, 2018. Star has since launched several new collections, such as the "Blue Blood" eyeshadow palette, which sold out within the day of its release in March 2019.

In November 2014, he founded the company Jeffree Star Cosmetics. In 2018, Star earned $18 million from his YouTube endeavors alone, according to Forbes. That was enough to make him the fifth-highest-paid YouTube star as of December 2018.

He appeared in the second version of Kesha's music video for her single "Take It Off" in 2010. Star has worked with several other musical performers, including Blood on the Dance Floor, Deuce, Millionaires, and Larry Tee.

In 2009, Star released his first and only studio album, Beauty Killer, which included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga". However, Star abruptly left the music industry in 2013 due to legal issues Akon was facing between 2007 and 2010.

Star released his first and only studio album Beauty Killer in 2009, which peaked at number 7 on the US Billboard Top Electronic Albums chart. The album included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga"—with plans to release a second album. However, it was never released and Star abruptly left the music industry in 2013 under unclear circumstances. He later described signing to Akon's record label as "the biggest mistake I've ever made."

Star's music career as an electronica and pop vocalist began when he befriended Peaches' drummer Samantha Maloney, who encouraged him to make music. During the summer of 2007, Star was advertised as a part of the True Colors Tour 2007, which traveled through 15 cities in the United States and Canada. The tour, sponsored by the LGBT Logo channel, began on June 8, 2007, to coincide with Pride month.

Jeffree Star (born Jeffrey Lynn Steininger Jr.; November 15, 1985) is an American entrepreneur and singer, and the founder and owner of Jeffree Star Cosmetics.