John Robbins (author)

EarthSave continues to promote healthy, environmentally sound food choices. As of January 2022, its head office is in Chatsworth, California.

His 2006 book Healthy at 100, published by Random House, was printed on 100% post-consumer non-chlorine bleached paper, a first for a book from a major U.S. publisher.

He worked with PETA in 2002 to sue the California Milk Advisory Board over its 'happy cows' television advertisement. The Milk Advisory Board won on a technicality.

In 2001, Robbins updated and reiterated his views on veganism for ethical, environmental and health reasons in the book The Food Revolution. The book includes information on organic food, genetically modified food, and factory farming.

Earthsave Canada was established as a registered non-profit charity in British Columbia in March 1990.

In 1988, Robbins founded EarthSave, an international, non-profit organization. The organization was born to channel the reader response to his Diet for a New America. EarthSave did outreach to the non-vegetarian public, with information tables and vegetarian social activities such as vegetarian Thanksgiving potlucks, and activism on vegetarian, animal, and food system issues.

In 1987 Diet for a New America was published. In the book Robbins links the impacts of factory farming on human health, the environment, and animal welfare, to make a case for a plant-based diet. A year later he founded EarthSave (see below).

Robbins is the son of Irma Robbins and Irv Robbins, co-founder of Baskin-Robbins. He is of Jewish descent. John graduated from the University of California, Berkeley, in 1969, and received a master's degree from Antioch College, in 1976. Rather than following the ice-cream parlor legacy of his father, he left the company to seek a simpler life. He and his wife Deo were married on March 10, 1967. Ocean Robbins, their son, is the founder of Food Revolution Network.

John Robbins (born October 26, 1947) is an American author, who popularized the links among nutrition, environmentalism, and animal rights. He is the author of the 1987 Diet for a New America, an exposé on connections between diet, physical health, animal cruelty, and environmentalism.