Latashia DeVeaux

As a seasoned PR and events executive with 16 years of agency, studio, publicity, brand/event marketing, project management, and legal affairs experience, Latashia DeVeaux has competently delivered ongoing consulting and public relations to client fields including corporate, digital/technology, consumer brands, packaged goods, nonprofit, wine & spirits, health & wellness; and the entertainment industry, including music, television, and film. Upon completed her undergraduate degree, Latashia spearheaded operations at the Los Angeles based DeVeaux Agency and its parent company, DeVeauxted Enterprises, Inc. , where she oversaw an ever-expanding list of clients. She was responsible for securing sponsorship, financial and business transactions, and media outreach and publicity logistics for the agency's non-profit, television, theater and home video clients. Other areas of interest to note of DeVeaux's career are two years at Mind Your Music where she served as Music Coordinator/Supervisor on two feature film soundtracks for Walt Disney's Holes and Sony Picture's Laurel Canyon. She also provided extensive research and publicity for the book launch of Hip Kid Hop, rap-a-long children's book series encouraging and teaching children how to read and rap, where she enlisted the participation of rap artists: LL Cool J, Missy Elliot, Shaggy and Doug E. Fresh. What's more, DeVeaux was employed by one of the foremost public relations firm in the entertainment industry, Rogers & Cowan and provided freelance publicity work to Black Entertainment Television (BET). She also served as a Multicultural Marketing Manager and Brand Consultant for Universal Studios' Home Entertainment division. While there, DeVeaux managed two marketing and advertising firms and spearheaded niche marketing campaigns for the studio's original DVD release of Jarhead, Bring It On 3, and Dave Chappelle's Block Party. DeVeaux also held positions with Walt Disney Studios where she assisted with the marketing and legal affairs on blockbuster films including Pirates of the Caribbean: The Curse of the Black Pearl and Confessions of a Teenage Drama Queen. Riding on that success, Latashia extended her reach by serving as an Associate Producer on 11-04-08: The Day of Change for Starz Entertainment. This documentary recorded famous actors as they relived a historical day in America - the election of President Barack Obama.

In 2010, Latashia began another journey-bridging humanity, as she called it, with the city of Los Angeles and Mayor Antonio Villaraigosa's green initiative Million Trees Los Angeles. She also executive produced and garnered celebrity support on behalf of the Black AIDS Institute, Magic Johnson Foundation and Kaiser Foundation for the Greater Than AIDS and Test 1 Million campaigns. At the same time, Latashia co-produced the United States Tennis Association's annual summer event to support the organization's diversity initiative, which is attended by key influencers and tastemakers entertainment, corporate and political arenas.