Leda Sanford

In 2010 she published a memoir, Pure Moxie, which focuses on her professional career.

Keeping her focus on the aging, she spent nine years (beginning in 1992) as vice president and senior editorial director of the targeted marketing division at the Age Wave Communications Corporation in Emeryville, California. Sanford was involved in the creation of the magazine “Get Up and Go!” The publication's target audience, women aged 40 to 50, was part of company’s focus on how the boomer wave will change aging in America.

In March 1990 she became advertising director of Maturity Magazines Group, the New York office of Modern Maturity. In 2002, the company’s bi-monthly magazine Modern Maturity was renamed AARP The Magazine.

In 1986 Sanford became publisher of the U.S. edition of FMR magazine, Italian publisher Franco Maria Ricci's upscale art and culture review.

In 1983 Sanford was appointed editorial director of the new magazine Living Anew — The Magazine for Living on your Own.

She was appointed to publisher of Bon Appétit magazine in May 1982. It was a short stint, and Sanford resigned from her position in March 1983.

Sanford became publisher and editor-in-chief of entrepreneur Jeno Paulucci’s magazine for Italian-Americans, Attenzione, in 1979. The magazine was sold to Adam Publications in 1982, after Sanford made an unsuccessful attempt to raise money to buy the magazine herself.

In March 1978 Sanford joined Chief Executive magazine as associate publisher and editor.

American Home reported slight gains in 1976, but in 1977 the Charter Company announced the magazine would be combined into its magazine Redbook.

Leda Sanford, (born October 11, 1933 in Lucca, Italy), is an author, speaker, former publisher, and advertising director. She was the first female publisher of a major national magazine. She became president, publisher and editor-in-chief of the magazine American Home and the American Home Publishing Company in 1975.