Min Basadur

In 2016, Basadur published a third book, Design-Centered Entrepreneurship, with Michael Goldsby.

Basadur published two books on the subject of developing creativity, Flight to Creativity: How to Dramatically Improve Your Creative Performance. in 1994 and The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work in 1995. He also contributed chapters to a number of books, and published many articles on the subject. He has also made presentations at various scientific meetings.

By 1981 Basadur had developed a methodology which he called Simplexity (originally Simplex) and a set of related tools for creative problem solving that could be used to improve creative performance in organizations. His method was based on encouraging and facilitating unobstructed thinking and developing a sense of shared ownership and responsibility among participants for the solution they collectively identify. Basadur conducted extensive research to back up his claims that this collaborative process significantly improved the likelihood of successful solutions being identified and implemented. Basadur founded the Center for Research in Applied Creativity to provide training in Simplexity Thinking to corporations, public institutions and governments.

Basadur was hired by Procter & Gamble in Hamilton, Ontario and then transferred to the company's research and development headquarters in Cincinnati in 1967. He received three U.S patents for his work there and brought several new industrial products to market.

Basadur was born in Kirkland Lake, Ontario, and grew up in Toronto, where he attended Humberside Collegiate and played baseball, basketball and football. He graduated from the University of Toronto with a degree in engineering physics in 1961.