Nathalie Colin

Since 2006, Nathalie has always been a core member of the Management Board, contributing to define & implement a winning business strategy for CGB. As of July 1, 2016, Nathalie is now reporting to Robert Buchbauer, Swarovski Executive Board Member and Swarovski family member. She joined the CGB Management Board, securing that creative vision remains a central focus in strategic brand discussions, and building on Swarovski core value, “innovation”: “innovation is the key, and it is part of the Swarovski brand’s DNA since the very creation of the company in 1895. Not only through technical innovation, but also through a will to constantly stay tuned with our consumers and with the fashion, art, and the music scene. This is a fascinating process to translate Swarovski’s codes into today’s parameters.” said Nathalie Colin in a 2015 interview.

From 2014 to June 2016, her Creative Director role extended as well to Executive Vice President Communication. Her vision was to build further consistency across all creative aspects of the Swarovski CGB division from products and collections through communication campaigns, branding, PR & media. In that role, she had close collaborations with Miranda Kerr and Karlie Kloss, the brand muses, and talents in the fashion industry such as Edward Enninful, Bryanboy, Pat McGrath, Craig Mc Dean, or Nick Knight.

Keen on sharing her passion for jewelry, Nathalie released the “Multiface(t)s, style yourself with jewelry” book in 2012. The book provides readers insights on how to use jewelry to « be yourself, and try to pick the right jewels and accessories to enhance your personality and your physical assets ». Nathalie Colin continues this initiative thanks to an active presence on social media platforms including Instagram, where she shares with her followers daily jewelry styling tips.

She leaves her agency in 2006 to join Swarovski as Creative Director, keen to strengthen the "on-trend" signature of Swarovski and convinced by the creative potential of crystal. “The material is very versatile and offers us a great design playground – colours, shapes, sizes are almost endless.”

Back to Paris in 1990, she started to work as Marketing Director for Promostyl, a trend-forecasting agency, and traveled extensively the world to consult international brands in the luxury, beauty, fashion, accessories, & electronic fields. In 1998 she founded her own creative agency Cultural Sushi, a design agency specialized in cross-cultural creative projects across Europe and Asia. In 1999 & 2000 she relocated to Beijing, China, to start an apparel brand with Olivier Lapidus for a Chinese company (Yimian Group).

Nathalie Colin (born April 17, 1966) is a French jewellery designer and the creative director of Swarovski since 2006.

Nathalie Colin was born on April 17, 1966, in the East of France in the small town of Cornimont (Vosges, 88). Both parents work in the textile industry, and inspire her interest for fashion, from an early age. She loved to cut out dresses for her dolls, in the fabric swatches that her father brought home. She learned how to draw, thanks to her mother's skills.