Osman Yousefzada

Yousefzada has claimed that his Asian heritage inspired some of his cuts and that many of his works are done in Pakistan and India. Recently for a capsule collection for fall 2022, Yousefzada made designs to celebrate South Asian identity, using fabrics and inspirations from India, Pakistan and Afghanistan. Some of his designs have also had inspirations from Maasai tribes and Ancient Greece.

In 2020, Yousefzada created an installation putting the conversation of Migration into the heart of the city - titled Infinity Pattern 1. It is the largest public art canvas which was installed as a temporary hoarding facade at the Selfridges site in Birmingham. It is expected to remain until the 2022 Commonwealth Games. This was Yousefzada's first work of public art.

In 2019, Yousefzada opened up a temporary space in London's Floral Street which he named House of Osman.

Yousefzada first solo exhibition at the critically acclaimed contemporary art space - Ikon Gallery in 2018, was called “Being Somewhere Else’. The exhibition was made to demonstrate the inequalities in the contemporary fashion world, as well as exploring marginalised voices and experiences within migration.

He launched his first solo exhibition at the Ikon Gallery in 2018. The exhibition was made to demonstrate the inequalities in the contemporary fashion world, as well as experiences with migration.

In 2016 he won the Outstanding Achievement in Art & Design at the 6th Asian Awards.

Osman Yousefzada is a British interdisciplinary artist, writer and social activist. He launched his eponymous label Osman in 2008, and expanded his practice into a visual art space since 2013, with a ‘zine’ called The Collective - a cross disciplinary publication of themed conversations, between writers, artists, and curators, including, Milovan Farronato, Hans Ulrich Obrist, Nicola Lees, Celia Hempton, Anthea Hamilton, Prem Singh and others. Osman has shown internationally at various institutions, from the Whitechapel Gallery, V&A, Dhaka Art Summit, Lahore Biennale, Lahore Museum, Cincinnati Art Museum, Ringling  Museum, Florida, Almaty Museum and solo at the Ikon Gallery in 2018.

Yousefzada launched his eponymous label, Osman, in 2008. He earned a reputation at London's fashion weeks that year mostly by the black dresses he designed, which prompted the U.S. Vogue magazine to call him the "re-inventor of the Little Black Dress".

Osman Yousefzada (Pashto: عثمان یوسفزاده) was born in 1977 in Birmingham to an artisanal family. His Pakistani father was a carpenter, while his mother of Afghan heritage was a tailor running a dress-making business. He grew up in Balsall Heath, to parents who were unable to read or write in English or their mother tongue. Yousefzada studied anthropology at the SOAS University of London and later did a fashion course at Central Saint Martins. He also received an MPhil from Cambridge University.

Within a few years of launching his label, Yousefzada had become a "fashion powerhouse". Some of his famous clients include Beyoncé, Emily Blunt and Lady Gaga. Beyoncé wore an Osman dress at the 55th Annual Grammy Awards.