Peter Ridsdale

In March 2011, the club were still in financial peril and with staff still unpaid and debts rising as the months passed, Ridsdale proposed that the club needed £5million in investment to complete the football season. The club announced plans to be placed into administration, and were docked 10 points. Brendan Guilfoyle was appointed as administrator and retained Ridsdale to run the footballing side of the business. The club were relegated from League One at the end of the season.

In the summer of 2011 Ridsdale continued to act as chairman, assisting Guilfoyle in finding potential buyers, before buying the club himself for the nominal fee of £1 with the intentions of keeping the club afloat until a more permanent owner could be found. Ridsdale fired Peter Reid as manager just one month into the season, replacing him with Carl Fletcher as a caretaker player-manager.

With club staff nearing their tenth month without pay, James Brent arranged deals with the PFA and Plymouth City Council to help clear debts, and took over the club from Ridsdale and the administrators in October 2011.

Peter Ridsdale became the Preston North End chairman on 6 December 2011. Within eight days of his appointment, Peter Ridsdale sacked the then Preston manager Phil Brown after only one win in eleven. He then left this role and became an advisor to the owner, Mr T Hemmings in 2012.

He announced his intention to quit as Cardiff chairman at the end of May 2010, the play-off final loss to Blackpool at Wembley Stadium on 22 May 2010 being his final game. Malaysian Consortium head Dato Chan Tien Ghee took over as part of a £6m deal for an estimated 30% of the club. The club was estimated to have between £10m and £30m of debt and faced a fifth winding up order over a £1.9m tax bill on 16 June. The publishing of the financial accounts for year 2009 in August 2010 revealed that the club's actual debt was £66 million, leading to concerns over the continued existence of the club.

Ridsdale approached Plymouth Argyle with the intentions of investing in the club, but with a winding-up petition in place Ridsdale was instead appointed as a footballing advisor to the board in December 2010, with an aim of selling "short-term assets", i.e. the playing staff. Craig Noone and Réda Johnson were subsequently sold, and the club survived the winding-up attempt for debts owed to HMRC.

In mid-2007, Ridsdale campaigned to become a member of the Football Association of Wales council and hoped to be elected as one of six south Wales representatives on Welsh football's ruling body. However, when the vote took place in July he finished bottom of the candidates with just fourteen votes. It has been alleged that the former Leeds chairman has flirted with disaster, trying to build a promotion-winning side while, at the same time, the Bluebirds have fought off four winding-up orders. Ridsdale was forced to apologise for "misleading" fans when he conceded money raised during Christmas period 2009 from season ticket renewals for 2011 had to be spent on settling debts rather than reinforcements.

In November 2007 Ridsdale released the book United We Fall: Boardroom Truths About the Beautiful Game making claims about incidents which had contributed to the downfall of Leeds United in the mid-2000s.

He became deputy Chairman of Cardiff City, who had recruited him to help with their new stadium project, which eventually became Cardiff City Stadium. He became chairman in October 2006 after Sam Hammam stepped down. The club's debts were estimated at £35m, and losing £10m each year, according to Ridsdale.

Under Ridsdale's stewardship the club borrowed £60m against future gate receipts, effectively gambling on Leeds qualifying for the Champions League in successive seasons, which they failed to do. Ridsdale has repeatedly denied any blame with regard to the later situation of the club but has also conflictingly admitted it was a mistake to allow David O'Leary to spend so lavishly on players. Ridsdale also claimed that he would have saved Leeds from subsequent relegations to the third tier of English football and the debt his board had incurred in the name of the club. The fact remained however that by the time Ridsdale stepped down in March 2003, Leeds were £103 million in debt and failing on the field.

Ridsdale's sports consultancy firm WH Sports Group Limited, which provided advice to football clubs from 2003, failed in 2009 with debts of more than £475,000. Ridsale was found to have diverted payments by football clubs totalling £347,000, due to the company, into his personal bank account. In October 2012, he was disqualified as a company director until April 2020 after an inquiry by the Insolvency Service. His wife Sophie Ridsdale was likewise banned from acting as a director of any company until 2016.

Ridsdale became chairman of hometown club Leeds United in 1997 and enjoyed success in the first four years of tenure as Leeds reached the UEFA Cup semi-final in 1999–2000 and the UEFA Champions League semi-finals in 2000–01. During this time he enjoyed a good relationship with the Leeds fans. However, once the full extent of what Ridsdale and his board had done at Elland Road was discovered by the fans this relationship vanished and he is now best remembered by Leeds supporters for the financial and relegation nightmares that the club found themselves in, going from a club competing in the UEFA Champions League to a League One club in the space of six seasons.

Peter Ridsdale (born 11 March 1952) is an English businessman and advisor to the owner at Preston North End F.C.. He was until December 2011 the Chairman of Football Operations at League Two club Plymouth Argyle. Ridsdale was previously the chairman of Leeds United, Barnsley and Cardiff City.