Ramdane Touhami

Among the projects he has worked on, he counts with two ready-to-wear brands, " Résistance ", " RT " and " L’African", a restaurant based in Tangier, Morocco.

Alongside his wife Victoire de Taillac, he is behind the Parisian 19th-century beauty brand, l’Officine Universelle Buly.

Upon his return to France, he starts a new entrepreneurship project. Inspired by his wife’s passion, he creates, with a small budget, a new concept store specialized in beauty and cosmetics, called Parfumerie Générale. Located in the 8th district of Paris, this discret concept store opens its doors, offering a selection of one hundred brands. Most of them, unknown to the public, arrive for the first time to the French market.

In 2014, the duo opens their first old-school apothecary, at 6, rue Bonaparte, in the 6th district in Paris, and their second one, in 2017 in the trendy Parisian neighborhood, le Marais at 45, rue de Saintonge, in the 3rd district in Paris. Within this last address, they awaken another 19th-century Parisian legend, the Café Tortoni (originally located on Boulevard des italiens), associated also to "Nani Koré", a Japanese bakery stand and finally, a dried-flower florist. L’Officine Universelle Buly has been called the " New French Empire " by journals like The New York Times, and today it counts with shops in Taipei Tokyo, New York City, London, Hong Kong Seoul.

In 2006, a French wax manufacture owner offers Ramdane Touhami the possibility of taking over the company with him, in order to reinvent it. Touhami starts studying the history of the company, and rediscovers the history of the " Trudon Manufacture ". A company founded on 1643, and appointed the title of " Royal candle maker ".

“Coolax”, a collection designed for a more masculine and street public. This collection will only be sold in Osaka and Aoyama. Consisting on t-shirts, trousers, sweats, jackets and accessories marked with a gold rivet, (one of the designer's signatures). The thirteen boutiques opened their doors on 12 March 2001.

Ramdane Touhami is named creative director, and on 25 April 2000, he moves to Tokyo, in order to set up a new team and a new office. Everything has to be completely redesigned, without disintegrating the brand image. The interior architecture of the boutique stores, the visual identity and marketing materials, purchasing, display, the creation of clothing collections for men and women, and even the musical selection.

The collection designed by him for And.A is called "Collège". A curious class photo inspired him: the unusual mental tableau of two rows of half-Tokyoite, half-Oxfordian schoolchildren led him to revisit “school clothes”. The result was a hybrid between the clothes worn by British and Japanese secondary school students. Playing on the constraint of the uniform, of the off-beat creativity generated by this code, he found ways to reach a market known to be difficult and very choosy through one of his iconic themes. Interpreting outfit elements one by one (three-quarter raincoats, pleated skirts, trousers, shirts, cardigans, teddy), Ramdane Touhami brought them forward to free them from constraints. Tools of predilection, prints, patches, shoulder patches, punctuate his work, as well as the attention paid to fabric selection and the care for details. The collection was presented in Paris in October and in Tokyo in November 2000.

On 3 April 1999, l’Épicerie closes its doors.

Consulted by Renault, for creative design research, he starts working on different side project of his own. In 1999, he launches " hypeteam.com ", a website result of his travels to Japan and the discovery of unknown and forgotten European brands. Without this technology, all of these treasures would have remained inaccessible.

In 1999, he works on the creation of Jean-Charles de Castelbajac's concept store. For the musical conception, he works with Ariel Wizman, and for the graphic conception with Yorgo Tloupas.

In 1999, while Ramdane Touhami was working on the " hypeteam.com ", the Parisian department store, Le Bon Marché, reaches out to him in order to work a new project. This one consists on designing the " hype corner " on Paris’ Left bank. He creates the " 33 1 R lax ", an area reuniting magazines, CDs, electronic devices, furniture, accessories. He works once again with Yorgo Tloupas for the visual identity of the place.

Opened on 17 September 1998, at 30, rue du Temple, in the 3rd district in Paris. L’Épicerie embodies the anti-Colette. With his friend, Artus de Lavilléon, he created an activist movement dedicated to support new rising designers. The idea captured the attention of renowned designers such as Jeremy Scott, Marc Jacobs, Jean Touitou, Jérôme Dreyfuss. L’Épicerie slowly becomes, both a music shop and an art gallery. The collaborations with different designers are a big success, " X by l’Épicerie ", " L’Épicerie by X " and this is when, the shop starts to be called " the trendiest shop in Europe " by Dazed & Confused, Herald Tribune, Le Monde, Vogue and The New York Times.

For this collection, he uses the same camouflage print launched in 1998, by l’Épicerie, which becomes one of its classics.

In January 1997, Ramdane Touhami is ready to launch his project, when, Colette, a new concept store opens at Rue Saint Honoré, in the 2nd district in Paris. He creates a new t-shirt called Polette (mocking Colette), which becomes an immediate buzz, due to the cynical and ironic tone of the text written on the back of the t-shirt. 286 copies of it were sold through different distribution channels.

In 1996, aiming to search for a music producer, he leaves his hometown and goes to Paris, " with 50 French Francs and a pair of underwear ", he quotes. Looking for a new experience, he introduces himself as a stylist, around the Sentier neighborhood, known as a textile and garment manufacturing district. He is then hired by one shop, and thanks to this last one's support, Ramdane Touhami launches the French skateboard clothing brand " King Size ". The brand is sold in sixty shops, and sponsors skateboard champion, Tom Penny.

In 1993, he created the first "Teuchy" tee-shirt, a spontaneous sample of "Stussy", the famous tag of a skateboarding label. Not long after, Ramdane Touhami sampled a second brand, " Teuchiland ", riffing on the Timberland logo with a reference to cannabis. The brand's t-shirt was sold in twenty shops.

Ramdane Touhami (born 23 September 1974 in Montauban, France) is a French-Moroccan artist, fashion designer, product designer, DJ, business man and journalist.

Searching to reinvent their brand concept, Santa Eulalia, a luxury shop based in Barcelona, Spain contacts him to do the job. Founded in 1843, the brand belongs since the 19th-century to the Sanz, a traditional and genuine Catalan family.

Alongside his wife, Victoire de Taillac, he reinvented the 19th-century perfumery, of the once master perfumer Jean-Vincent Buly. He is the inspiration behind 1839 Honoré de Balzac’s, Cesar Birotteau book. An ancient apothecary, a one of a kind perfumery and a worldwide source of unknown beauty secrets, l'Officine Universelle Buly 1803 embodies a quintessential beauty.