Reuben Singh

In 2018, Isher Capital announced a £20m investment into acquiring smaller contact centers across the UK to push Isher Capital’s current contact center portfolio which is to create and secure 1,500 jobs.

Singh has since overseen a £15m investment in new technology at the company, and in 2017 saw the largest number of calls answered for its clients in a 12-month period - over 20 million. In 2015 alldayPA moved into a 300-seat call centre in Salford Quays, promising the creation of a further 200 jobs.

Singh further expanded the digital footprint of alldayPA in 2016 and launched an app, investing £250,000. It allows tracking of incoming calls, monitoring of usage cost data and receiving notifications of inbound messages easily.

In 2015, he launched the Reuben Singh Scholarship to support young people in higher education to work on their business ideas while studying. It was made open to any UK undergraduate who showed business endeavors or entrepreneurial spirit.

Singh is CEO of Isher Capital, a 'boutique' private equity firm launched in 2014 and based in London and Manchester.

Singh remained on the management team of the company until he was declared bankrupt in October 2007 on the petition of Bank of Scotland, in a dispute over a loan he had personally guaranteed (a case that lasted from 2004 till 2007). He was automatically discharged from bankruptcy after one year, as is standard procedure in the UK, in October 2008.

In early 2005 he was sued for a £1.2m debt and newspapers reported on investigations into his business interests.

In 2004, he received an honorary doctorate from Guru Nanak Dev University for his contribution to entrepreneurship.

Further problems arose in relation to a multimillion-pound overdraft which Singh had guaranteed. In 2004 he was sued by the Royal Bank of Scotland, with judge Michael Kershaw QC ordering Singh to pay the bank £1,229,966 for an overdraft and their legal costs. The judge commented, "(The banker) was, I think, to some extent a victim of Mr Singh's personality as well as Mr Singh's lies."

On 26 January 2003 The World Economic Forum honoured him as one of the "Global Leaders of Tomorrow" (GLT) in Davos. On 13 October 2003 his portrait was included in the UK National Portrait Gallery in a photograph taken by Trevor Ray Hart in December 1999. In 2003 the MIT Boston Technology Review Magazine voted him one of the World's top Innovators in their prestigious review. In May 2005 he was invited to Dubai by His Royal Highness Sheikh Mohammed Bin Rashid Al Maktoum the Dubai Crown Prince to address an audience of over 1000 business leaders and entrepreneurs.

In 2002, an article in the Manchester Evening News – followed a few days later by an article in the Financial Mail – contained damning information regarding his business ventures. The articles called him little more than a fantasist and that his wealth and business success was considerably less than he claimed. It also revealed that the buyer of Miss Attitude, American financier Gary Klesch, claimed to have bought the debt-laden business for £1. However, independent articles noted that it may have been a "deliberate character-assassination attempt."

Singh launched alldayPA, a contact centre company, in 2000. The company's financial statements recorded increased profits year on year (between 2004–2011) and Singh began to build up partnerships with multinational companies such as T-Mobile and MBNA credit card. The company was estimated to be valued at around the £85 million mark.

He was entered into the 1998 Guinness Book of Records as the world's youngest self-made millionaire and also featured at joint 7th in the 2002 Sunday Times 'Rich List'.

His first business, Miss Attitude, was a retail chain which sold girls' accessories and opened in 1995 in the Manchester Arndale Centre. Within a few years, there were more than 100 Miss Attitude shops across the UK. He sold the business in 1999 for an undisclosed price while at university. Reports in the British press initially suggested a sum that ranged wildly between £1 and £22m. Due to the deal being subject to a confidentiality agreement, the actual sum remains unknown.

Reuben Singh (born 20 September 1976) is a British entrepreneur and CEO of contact center company alldayPA and private equity firm Isher Capital. He rose to prominence in the mid-1990s for his Miss Attitude retail chain. He has held many public appointments and was invited by the then Prime Minister Tony Blair to serve on a government advisory panel on small businesses and on the Competitiveness Council. He served on the seven-man government task force which was asked to review and then report on the Department of Culture, Media, and Sport. He was appointed to the DTIs Competitiveness Council and the Small Business Council by the government and is known as the "British Bill Gates". He is also an advocate for the National Living Wage.

Reuben Singh was born into a wealthy family who ran a large importing business, Sabco, and had business interests in Canada. They came to England in the 1970s and had a family home in Poynton, a village in Cheshire.