Rhianna

In October 2017, Shakka revealed that he was working with Rihanna on her "absolutely insane" album. In December 2018, Rihanna confirmed that the album would be released in 2019, and later announced that it is a reggae project. In August 2019, fans noticed that Rihanna and co-songwriters Collin Edwards, Monique Lawrence, and Alexander Ogunmokun registered a song titled "Private Loving" with the music publishing organization BMI. In September 2019, it was announced she had signed with Sony/ATV Music Publishing. In December 2019, Rihanna alluded to her album being complete and indefinitely withholding the release date in an Instagram post. She was next featured on Canadian singer PartyNextDoor's song "Believe It", which was released on March 27, 2020.

Rihanna exclusively uses her surname for business endeavors not related to her music career so not as to conflate the two. In January 2019, Rihanna filed a lawsuit against her father, Ronald Fenty, over the use of the Fenty name for commercial purposes. The lawsuit alleges Rihanna's cosmetics brand, Fenty Beauty, was damaged commercially by her father's company, Fenty Entertainment, through misrepresentation of his company being affiliated with her.

In 2018, Rihanna launched a lingerie brand named "Savage X Fenty". The line was born from Rihanna's vision creating an inclusive brand. Products come in a variety of shades to match all skin tones and a range of sizes. She showcased the brand at the New York Fashion Week in September 2018. The brand has been positively reviewed by the public for including plus size models in their promotion, though some fans argued there were not enough plus sizes. In September 2019 Rihanna promoted the brand in a show again during the New York Fashion Week held at the Barclays Center with modeling appearances from models Alex Wek, Bella Hadid, Cara Delevingne, actress Laverne Cox, and musicians Normani and 21 Savage. And featured performances by DJ Khaled, Halsey, A$AP Ferg, Big Sean, Migos, Fat Joe, Fabolous and Tierra Whack. The show premiered on the media-service provider Amazon Prime Video on September 20, 2019.

Fenty is a fashion brand by Rihanna under luxury fashion group LVMH which launched in May 2019. She is the first woman and also the first of color to achieve this. The house launched in a pop-up store on May 22, 2019 in Paris, before launching worldwide online on May 29 and includes clothing, accessories such as sunglasses and footwear etc., it will also be the first that LVMH have launched since 1987. The fashion brand has been described as groundbreaking and in a statement regarding the launch, Rihanna said that she had been given a "unique opportunity to develop a fashion house in the luxury sector, with no artistic limits." She added: "I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together."

Rihanna is one of the best-selling music artists, having sold over 250 million records worldwide as of September 2018. She has received numerous awards throughout her career such as 9 Grammy Awards, 12 Billboard Music Awards, 13 American Music Awards, 8 People's Choice Awards, among others. Rihanna received the "Icon Award" at the 2013 American Music Awards and the Michael Jackson Video Vanguard Award at the 2016 MTV Video Music Awards. She currently holds six Guinness World Records. In the United States, Rihanna has sold over 10 million albums, while Nielsen SoundScan ranked her as the best-selling digital artist in the country, breaking a Guinness World Record for digital single sales of over 58 million as of 2012.

In August 2018, it had been reported that Rihanna had been filming a secret project in Cuba titled Guava Island throughout that summer alongside Donald Glover. Glover's Atlanta collaborator Hiro Murai was directing, with Letitia Wright and Nonso Anozie also involved. The trailer for the full-length movie premiered on November 24 at the PHAROS festival in New Zealand. The exact details project were not announced until April 2019 when advertisements for Guava Island appeared on Spotify indicating something happening on "Saturday Night | April 13". It was later revealed Amazon Studios would distribute the film and Regency Enterprises had financed the film, with it being released on April 13.

Rihanna currently owns a $14 million penthouse in Manhattan, New York. She also purchased a house in West London for £7 million in June 2018, in order to be closer to her work with her FENTY fashion label. In December 2018, Rihanna put her Hollywood Hills mansion up for sale after a break-in six months before. The mansion was reported to have been selling for $10.4m.

In March 2018, Rihanna posted a statement shaming Snapchat for mocking her domestic violence situation. The ad put out by Snapchat asked if users would rather "slap Rihanna or punch Chris Brown" in a "Would You Rather" format. Snapchat issued an apology statement.

Rihanna released several collaborations in 2017. First she was the featured part in Future's "Selfish", the lead single from the rapper's sixth studio album, Hndrxx. Summer 2017 saw the release of Rihanna's collaborations with record producer DJ Khaled, "Wild Thoughts", which also featured Bryson Tiller and was a worldwide success, and Kendrick Lamar's single, "Loyalty", which earned Rihanna her ninth Grammy Award at the 60th Annual Grammy Awards. In November 2017, Rihanna was part of N.E.R.D' s comeback single "Lemon" from the band's album No One Ever Really Dies.

Rihanna played the recurring role of Marion Crane in the fifth and final season of Bates Motel. The show received universal acclaim from critics. Rihanna also had a major role in the Luc Besson film Valerian and the City of a Thousand Planets, an adaptation of the comic book series Valérian and Laureline. Also starring Dane DeHaan and Cara Delevingne, the film was released by STX Entertainment on July 21, 2017 in the US Rihanna was one of the all-female cast in the heist film Ocean's 8, directed by Gary Ross and released by Warner Bros. on June 8, 2018. The movie grossed $300 million worldwide and became a major box office success.

In 2017, Rihanna launched her critically acclaimed cosmetics company Fenty Beauty under LVMH's Kendo Brands. The partnership was worth $10 million and would see Rihanna release various beauty products. The first installment of Fenty Beauty was released on September 8, 2017 in stores and online, available in over 150 countries. It included an array of products including foundations, highlighters, bronzers, blush compacts, lip glosses and blotting sheets and was praised for its diverse range for all skin colours. Time magazine named Fenty Beauty as one of "The 25 Best Inventions of 2017", citing the breadth of its range.

In January 2017, Rihanna participated in the 2017 Women's March, which took place in New York among protests the day after US President Donald Trump's inauguration. She has also criticized President Trump's immigration policies–including Executive Order 13769, which sought to ban citizens of Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen from entering the United States–and his response to the 2019 shootings in El Paso and Dayton. In October 2019, she stated that she declined to perform at the 2020 Super Bowl halftime show in support of Colin Kaepernick following the controversy surrounding his role in the national anthem protests.

In late 2015, Rihanna inked a $25 million contract with Samsung that would see her promoting Samsung's Galaxy line of products whilst Samsung would sponsor the release of her eighth studio album and its supporting tour. The Anti World Tour was announced in November 2015 and began in March 2016, with Travis Scott supporting in North America and Big Sean supporting at selected European dates. The Weeknd had also initially planned to support at certain European sites, but he backed out citing "unforeseen changes in upcoming projects". On January 28, 2016, Rihanna released her eighth studio album, Anti, exclusively through streaming service Tidal. The album peaked at No. 1 on the US Billboard 200, becoming Rihanna's second No. 1 and eighth top 10 album on the chart. The album was supported by the release of four singles, including the lead single "Work", featuring Drake, which topped the US Billboard Hot 100 chart. Further Platinum-certified singles "Needed Me" and "Love on the Brain" both peaked inside the top 10 of the US Hot 100.

In 2016, Rihanna was featured on several singles. The first collaboration single was Kanye West's "Famous", where Rihanna provided uncredited guest vocals. She was then officially featured on Calvin Harris' "This Is What You Came For", which was a success. Rihanna was also featured on Drake's "Too Good" and on Mike Will Made It' s "Nothing Is Promised". In June 2016, Rihanna released "Sledgehammer", a single from the Star Trek Beyond movie soundtrack. On August 28, 2016, Rihanna was honored with the Michael Jackson Video Vanguard Award at the 2016 MTV Video Music Awards after performing various medleys of her hit songs.

In an interview with Alexa Chung during Vogue Festival 2015, Balmain designer Olivier Rousteing praised Rihanna by stylistically comparing her to some of the biggest fashion icons in music history, such as Madonna, David Bowie, Michael Jackson and Prince. Commenting on the cultural expectation for pop stars to be role models, she said "[being a role model] became more of my job than I wanted it to be. But no, I just want to make music. That's it". In a May 2013 interview with MTV, The Vagina Monologues writer and feminist Eve Ensler praised the singer, saying, "I'm a huge Rihanna fan, I think she has a kind of agency over her sexuality and she's open about her sexuality, she has enormous grace and she's immensely talented."

On July 1, 2015, the Recording Industry Association of America (RIAA) announced that Rihanna had surpassed more than 100 million Gold and Platinum song certifications. In doing so, Rihanna has the most digital single awards and is the first and only artist to surpass RIAA's 100 million cumulative singles award threshold. In the United Kingdom, she has sold over 7 million albums, making her the third best selling female artist this century. According to Billboard, her total album sales stand at 54 million copies sold worldwide.

On March 30, 2015, it was announced that Rihanna is a co-owner, with various other music artists, in the music streaming service Tidal. The service specialises in lossless audio and high definition music videos. Jay-Z acquired the parent company of Tidal, Aspiro, in the first quarter of 2015. Including Beyoncé and Jay-Z, sixteen artist stakeholders (such as Kanye West, Beyoncé, Madonna, Chris Martin, Nicki Minaj and more) co-own Tidal, with the majority owning a 3% equity stake. "The challenge is to get everyone to respect music again, to recognize its value", stated Jay-Z on the release of Tidal. In 2016, it was revealed that Rihanna would be releasing her music through her own label Westbury Road Entertainment, which was established in 2005. Westbury Road is the name of her Barbados residence. The music would be distributed through Universal Music Group. Westbury Road Entertainment's artist roster includes Melissa Forde as the label's photographer, and KazeLoon.

In November 2015, Rihanna and Benoit Demouy launched a beauty and stylist agency named Fr8me. The business based in Los Angeles was set up in order to assist artists in booking commercials, editorial shoots, ad campaigns and red-carpet appearances. Rihanna stated, "Hair, makeup, and styling play an important role in creativity, I am very involved with that part of my process, so this agency was an organic thing for me to do." The roster includes Rihanna's makeup artist Mylah Morales, wardrobe stylist Jason Bolden, hairstylist Patricia Morales and Marcia Hamilton. In addition to Fr8me, Rihanna opened a photo agency called "A Dog Ate My Homework", which represents photographers Erik Asla and Deborah Anderson.

—Rihanna during her first interview with MTV News

Time magazine included Rihanna on its 100 Most Influential People in the World issue in 2012 and 2018, with Stella McCartney writing: "She's one of the coolest, hottest, most talented, most liked, most listened to, most followed, most impressive artists at work today, but she does it in her own stride. She works hard, very hard. She gives to her fans, friends and foundation not just herself but her energy and spirit." On June 2, 2014, Rihanna was presented with Fashion Icon lifetime achievement award from Council of Fashion Designers of America (CFDA), a special prize reserved for "an individual whose style has made a significant impact on popular culture on an international stage". In August 2018, Billboard ranked Rihanna as the tenth biggest Hot 100 artist of all time, as well as the fifth biggest female act of all time. Billboard also ranked Rihanna the top Hot 100 artist of the 2010s decade. In 2014, Time magazine's pop stardom ranking metric ranked Rihanna second in history, based on all-time chart performance and contemporary significance.

Rihanna has accumulated 14 No. 1 singles on the US Billboard Hot 100 chart for the third most No. 1 songs in the chart's history. She has been named the top Mainstream Top 40 chart artist of the past twenty years by Billboard; she ranks first with most entries (36), most top tens (23) and most No. 1 songs (10). As of March 2014, Rihanna has sold over 18 million singles and 6 million albums in the United Kingdom. She is the tenth best-selling and the second best-selling female singles artist in the country, only behind Madonna and is second only to The Beatles for the most million-selling singles in the UK of all time. Her collaboration with Eminem, "Love the Way You Lie", together with "Umbrella", "Disturbia", "Only Girl (In the World)", "We Found Love" and "Diamonds", are some of the best-selling singles of all time worldwide. Rihanna has seven No. 1 singles on the Hot R&B/Hip-Hop Songs chart, and Airplay chart, as well as sixteen No. 1 singles on the Rhythmic chart. She has also earned over 30 top-ten songs in the UK and Australia, making her the only artist in the 21st century to achieve this feat so far.

In 2014, Rihanna became the creative director of the fashion sportswear Puma, overseeing the brand's women's line which will include collaborations in apparel and footwear. The following year, Rihanna released her first trainer with Puma and it sold out online with three hours of its pre-sale launch. Over the next two years, Rihanna released various other footwear in different colorways and styles, which were all met positively by both critics and buyers. 2016 saw Rihanna debut her first clothing line in collaboration with Puma at New York Fashion Week; the collection was met with rave reviews from fashion critics. Rihanna was ranked one of the best dressed women in 2018, by luxury fashion retailer Net-a-Porter. On June 2, 2014, Rihanna received the Fashion Icon Award at the 2014 Council of Fashion Designers of America Fashion Awards at the Lincoln Center's Alice Tully Hall.

 — Rihanna, discussing the Clara Lionel Foundation's partnership with the Global Partnership for Education

Rihanna's seventh studio album, Unapologetic, was released in November 2012. In the United States, the album debuted at No. 1 on the Billboard 200 albums chart, marking Rihanna's first No. 1 album in the country. The lead single from the album, "Diamonds", reached No. 1 in more than 20 countries worldwide, including on the US Billboard Hot 100, where it became Rihanna's 12 No. 1 on the chart. The album's second single, "Stay", featuring Mikky Ekko, reached the top five in over twenty countries, including No. 3 on the Billboard Hot 100. As promotion prior to the album's release, Rihanna embarked on the 777 Tour, a mini tour of seven shows in seven countries in seven days. On May 6, 2013, Fox aired a documentary about the tour, with a documentary DVD being released the following day as Rihanna's third live long-form video release.

In February 2013,20 at the 55th Grammy Awards, Rihanna won her sixth Grammy Award, in the category Best Short Form Music Video for "We Found Love" (2011). Also that month, the United Kingdom's Official Charts Company announced that Rihanna had sold 3,868,000 records in the past year in the country, ranking at No. 1 in the list of 2013 BRIT Awards artist nominees. Rihanna's fifth headlining concert tour, the Diamonds World Tour, began in March 2013, in support of Unapologetic. Rihanna then appeared in the Seth Rogen and Evan Goldberg comedy film This Is the End, which was released in June 2013. That same month, American hip hop artist Wale released a remixed version of his single "Bad" featuring Rihanna.

In October 2013, Eminem released his Rihanna-assisted single, "The Monster", as the fourth release from his eighth studio album The Marshall Mathers LP 2 (2013). Rihanna appeared on Shakira's single, "Can't Remember to Forget You", the following year. Following the release of Unapologetic and its accompanying tour, Rihanna aimed to take a hiatus from recording music, stating: "I wanted to have a year to just do whatever I want artistically, creatively." In May 2014, Rihanna left Def Jam Recordings to sign fully with Roc Nation, the record label that had managed her career since October 2010.

In her youth, she would see Bob Marley on television because of his fame in the Caribbean. She stated, "He's one of my favourite artists of all time – he really paved the way for every other artist out of the Caribbean". She built a shrine in her home dedicated to the reggae legend and has covered Marley's "Is This Love" and Bob Marley & The Wailers' "Redemption Song" during her concert tours. During her childhood, she would go around singing Whitney Houston songs and "A Whole New World" into her hairbrush so much that her neighbors started calling her "Robyn Redbreast". She also stated that one of the first songs she remembers falling in love with was Houston's version of "I Will Always Love You" and that it "was really inspiring, and it made me develop a passion for music, so really, she's partly responsible for me being here in this industry."

Her first television program, Styled to Rock, premiered in the UK in August 2012 on Sky Living. In the 10-week series, Rihanna, Nicola Roberts, Lysa Cooper and Henry Holland assist up-and-coming British designers with their clothing lines. Meanwhile, the US version of Styled to Rock premiered on October 25, 2013 on Bravo. In 2013, the singer collaborated with MAC Cosmetics and released her own summer, fall and holiday lines of makeup called "RiRi hearts MAC". In July 2013, lager production company Budweiser announced that Rihanna had become a part of their global "Made For Music" campaign, also co-starring Jay-Z.

Rihanna's first fragrance, Reb'l Fleur, was released in January 2011. The product became highly successful, according to Rolling Stone, Reb'l Fleur was a financial success and was expected to gross US$80 million at retail by the end of 2011. Rihanna's second fragrance, Rebelle, was released in February 2012. The promotional campaign for Rebelle, was shot by director, Anthony Mandler, who also shot the promotional campaign for Reb'l Fleur. In November 2012, Rihanna released her third fragrance, Nude. Rihanna's fourth women's fragrance, titled Rogue was released on September 14, 2013, followed by a male version entitled Rogue Men which was released in 2014.

 – Rihanna's mission for creating Fenty Beauty

Having sold over 250 million records, Rihanna is one of the world's best-selling music artists. She has earned 14 number-one singles, 31 top-ten singles in the US, and 30 top-ten entries in the UK. Her accolades include nine Grammy Awards, 13 American Music Awards, 12 Billboard Music Awards, and six Guinness World Records. Forbes ranked her among the top ten highest-paid celebrities in 2012 and 2014; as of 2019, she is the wealthiest female musician with an estimated net worth of $600 million. Residing in London, she is third wealthiest musician in Britain as of 2020 according to the Sunday Times Rich List, with a net worth of £468 million. Time named her as one of the 100 most influential people in the world in 2012 and 2018. Alongside a successful music career, Rihanna is well known for her involvement in humanitarian causes, entrepreneurial ventures, and the fashion industry. She is the founder of the nonprofit organization Clara Lionel Foundation, cosmetics brand Fenty Beauty, and fashion house Fenty under LVMH. In 2018, the Government of Barbados appointed her as an ambassador with duties promoting education, tourism, and investment.

In early 2012, two collaborations featuring Rihanna were released: Coldplay's "Princess of China", from their album Mylo Xyloto, and Drake's "Take Care", from his album of the same name. In February 2012, Rihanna won her third Grammy Award for Best Rap/Sung Collaboration at the 2012 Grammy Awards for her Kanye West collaboration "All of the Lights" and was voted the Best International Female Solo Artist at the 2012 BRIT Awards for the second consecutive year. March 2012 saw the simultaneous releases of two collaborations between Rihanna and Chris Brown: remixes of her song "Birthday Cake" and his "Turn Up the Music". The recordings received mainly negative responses due to the pair's history of domestic violence. In September 2012, "We Found Love" won the MTV Video Music Award for Video of the Year, making Rihanna the first woman to receive the accolade more than once.

Described as one of the sexiest women of her generation, she revealed that being a sex symbol is not a priority and that "it's definitely flattering, but also uncomfortable." Her appearance has landed her on the cover of magazines such as Maxim, FHM, Rolling Stone, and in December 2012, Rihanna became the first woman to be featured on the cover of GQ magazine's "Men of the Year" issue.

Rihanna has become a dominating figure in social media and internet streaming, ranking at No. 1 on Forbes' 2012 list of Social Networking Superstars. In 2013, Rihanna was also named the most influential pop star in the United Kingdom by UK channel 4Music. Rihanna's work has directly influenced a number of contemporary artists such as Lorde, Sam Smith, Little Mix and Rita Ora, Billie Eilish, Selena Gomez, Justin Bieber, Ellie Goulding, Jennie from Blackpink, Tegan and Sara, Marilyn Manson, Sleater-Kinney, Jessie J, Cover Drive, SZA, Fifth Harmony, Camila Cabello, Demi Lovato, Alexandra Stan, Grimes, and Cher Lloyd.

Rihanna made her acting debut in a cameo role in the straight-to-DVD film Bring It On: All or Nothing, released in August 2006. Rihanna starred as Petty Officer (GM2) Cora Raikes in her first theatrical feature film Battleship, which was released on May 18, 2012. Loosely based on the game of the same name, both the film and Rihanna's performance received mixed-to-negative reviews; the New York Times said she was "just fine in the rather generic role". In 2015, Rihanna appeared in the voice role of Tip in the animated feature film Home alongside Jim Parsons and Jennifer Lopez, the film was based on The True Meaning of Smekday by Adam Rex.

Rihanna founded the Clara Lionel Foundation (CLF) in 2012, in honor of her grandparents, Clara and Lionel Braithwaite. Current programs include the Clara Braithwaite Center for Oncology and Nuclear Medicine at the Queen Elizabeth Hospital in Barbados, and education programs. The CLF hosts an annual Diamond Ball charity fundraiser event. The inaugural event in 2014 raised over $2 million and the second raised over $3 million. On February 12, 2012, Rihanna performed a benefit show at the House of Blues to raise money for the Children's Orthopaedic Center and the Mark Taper-Johnny Mercer Artists Program at Children's Hospital. In November 2012, Rihanna gave $100,000 to food bank donation for Hurricane Sandy. On January 3, 2014 Rihanna was part of the MAC Viva Glam campaign, which benefits women, men and children living with HIV/AIDS. In March 2020, Rihanna donated $5,000,000 to COVID-19 relief and followed that up with additional donations of personal protective equipment to the state of New York and an offer of $700,000 worth of ventilators to her home country Barbados. In April 2020, Rihanna further donated an additional $2,100,000, matching Twitter CEO Jack Dorsey for a total of $4,200,000, to provide support and resources to individuals and children suffering from domestic violence amid the lockdown.

According to the New York Post, Rihanna filed a lawsuit against Peter Gunis and the firm Berdon LLP for $35 million in 2012 but settled out of court for more than $10 million in 2014. Forbes began reporting on Rihanna's earnings in 2012.

"Man Down" and "California King Bed" were released as singles in May 2011 with moderate success. "Cheers (Drink to That)", which interpolates Avril Lavigne's 2002 single "I'm with You", was released as the seventh and final single from the album. To promote the album, Rihanna embarked on her Loud Tour in June 2011, which sold out 10 nights at The O2 Arena in London, the most sold-out shows for a female artist in the venue's history. The tour was the seventh highest-grossing tour worldwide of 2011.

Rihanna's sixth album, Talk That Talk, was released in November 2011. The album debuted at No. 3 in the U.S and number No. 1 in the UK The album's lead single, "We Found Love", topped charts in twenty-seven countries, peaked in the top 10 in 30 countries and broke many chart records worldwide. The single topped the Billboard Hot 100 for 10 non-consecutive weeks, becoming Rihanna's longest-running No. 1 single on the chart and the longest-running No. 1 single of 2011 in the US. The song was later named the 24th biggest hit of all time on the Billboard Hot 100. "You Da One" and the album's title track, featuring Jay-Z, were released as the second and third singles, to moderate success. "Where Have You Been", the fifth single, successfully charted worldwide, reaching No. 5 in the US and No. 6 in the UK. "Cockiness (Love It)" was released as the album's sixth and final single in a remixed form featuring rapper ASAP Rocky.

Many of her music videos were shot as short films exploring issues such as love triangles, abuse and substance abuse romance, including "We Found Love" and "Man Down". Her music video for "Umbrella" shows Rihanna's transition into adulthood and her newly adopted image. The "dark, creepy" scenes of "Disturbia" have been compared to Michael Jackson's Thriller. The video for "Russian Roulette" features Rihanna in a padded room playing a game of russian roulette with her partner. A scene of Rihanna being approached by a speeding car at night was compared to the altercation with Chris Brown. In 2011, Rihanna released three controversial music videos about sadomasochism, rape and domestic violence. "Man Down", which features Rihanna shooting a man in a train station, was criticized by the Parents Television Council. "We Found Love", which shows Rihanna and her love interest in a drug-filled unhealthy relationship, sparked criticism from the Rape Crisis Centre for its inappropriate message. But Charne Graham of the Houston Press defended the singer, asking, "Why should Rihanna's music videos get everyone riled up when others' equally sexual and controversial videos are in rotation? [...] she just like[s] to make music videos that give us something to talk about." She is the first woman to pass 2 billion cumulative views on the music video website Vevo. As of December 2016, she has accumulated over 10 billion views on the site.

Early in her career, Rihanna made clear her interest in fashion and desire to work in the clothing design industry. Regarding this, she said, "Fashion has always been my defense mechanism". In November 2011, Rihanna announced her first fashion venture with Armani. In February 2013, Rihanna presented her first women's fashion collection at London Fashion Week for British brand River Island, collaborating with her personal stylist Adam Selman. They published three more collections for the brand. Rihanna then collaborated with numerous fashion house's including Dior, Stance and Manolo Blahnik. In March 2015, Rihanna was chosen as the new face of Dior; making her the first black woman to be the face of the brand.

In summer 2010, Rihanna collaborated with rapper Eminem on "Love the Way You Lie", which was a major worldwide success, reaching No. 1 in over 20 countries. Reaching number 2, the song became the biggest-selling song of 2010 in the UK and the first of Rihanna's singles to sell over a million copies in the country. In October 2010, Rihanna switched managers, joining Jay-Z's Roc Nation Management. In late 2010, she was featured on three singles: Kanye West's "All of the Lights", from the album My Beautiful Dark Twisted Fantasy (2010), Nicki Minaj's "Fly", from her debut studio album Pink Friday (2010) and David Guetta's "Who's That Chick?", from the album One More Love (2010).

Loud, Rihanna's fifth studio album, was released in November 2010. The album produced three US Billboard Hot 100s. Its lead single, "Only Girl (In the World)", "What's My Name?", featuring rapper Drake and "S&M", following the release of its official remix featuring Britney Spears. Rihanna set a record as the solo artist with the fastest accumulation of 10 chart toppers in the Hot 100s history. At the 53rd Grammy Awards, "Only Girl (In the World)" won the award for Best Dance Recording.

On February 8, 2009, Rihanna's scheduled performance at the 51st Annual Grammy Awards was cancelled. Reports surfaced that then-boyfriend, singer Chris Brown, had physically assaulted her. He was arrested on suspicion of making criminal threats. On March 5, 2009, Brown was charged with assault and for making criminal threats. A leaked photograph from the police department obtained by TMZ.com revealed that Rihanna had sustained visible injuries. A few months after the incident, Rihanna was featured on the single "Run This Town" by Jay-Z, which also featured Kanye West and was released as the second single from Jay-Z's 11th studio album The Blueprint 3.

In early 2009, Rihanna began working on her fourth studio album, Rated R. Rated R was released in November 2009. The album had Rolling Stone magazine stating that Rihanna "transformed her sound and made one of the best pop records of the year". Rated R featured a darker and more foreboding tone than Rihanna's previous albums. Rated R debuted at No. 4 on the US Billboard 200 chart. The album was supported by six singles, including "Rude Boy", which was the biggest worldwide success from the album, topping the US Billboard Hot 100 for six weeks and reaching top 10 positions in 22 other countries. In January 2010, Rihanna released her charity cover version of "Redemption Song" for the Hope for Haiti Now campaign. She also recorded the song "Stranded (Haiti Mon Amour)" together with Jay-Z, Bono and The Edge for the same campaign to alleviate the 2010 Haiti earthquake.

Recorded after the assault by her then-boyfriend, Chris Brown, Rated R (2009) had a much darker tone and was filled with various emotions she experienced throughout 2009. In Loud (2010), Rihanna reflects on the fun and energetic vibe she had while recording the album. The album is a mixture of ballads, party anthems and empowering love songs. Talk That Talk (2011) was similar to Rated R, as both contain hip hop, R&B, dancehall and dubstep genres. Loud and Talk That Talk saw her explore sexuality in her work ("S&M" and "Birthday Cake") and return to her dancehall roots ("Man Down" and "Watch n' Learn"). She also branched out into house music with tracks like "We Found Love", "Only Girl (In the World)" and "Complicated." Her songs are also inspired through record sampling from other artists.

Known for reinventing her style and image, Rihanna's music and fashion sense are noted by the media. In 2009, New York magazine described Rihanna's early look as that of "a cookie-cutter teen queen", noting she has the ability "to shift looks dramatically and with such ease". Around the time of the release of her second studio album, A Girl like Me (2006), many critics felt that Rihanna's style, sound and musical material were too similar to those of Beyoncé. In an interview with Look magazine, Rihanna spoke about comparisons to Beyoncé: "Beyoncé is a great artist and I feel honored to be mentioned in the same sentence, but we're different performers with different styles". She revealed during Oprah's Next Chapter that Def Jam's pop-princess blueprint made her feel claustrophobic during her early years with the label. According to Rihanna, "I felt like they were giving me a blueprint. [...] They had a brand, they had an idea of what they wanted me to be without figuring out who I was." With the release of her third album, Good Girl Gone Bad (2007), Rihanna dismissed her innocent image for an edgier look with a new hairstyle, which was inspired by Charlize Theron's bob cut in the science fiction thriller Æon Flux (2005). She followed the likes of recording artists Janet Jackson and Christina Aguilera who also shed their innocent image for an edgier look and sound.

Rihanna dated Drake on-and-off from 2009 to 2016. In a January 2013 interview with Rolling Stone, Rihanna confirmed that she had rekindled her relationship with Chris Brown, though he remained under probation for the 2009 domestic violence incident. The confirmation followed persistent media speculation throughout 2013 regarding the pair's reunion. In a May 2013 interview, Brown stated that he and Rihanna had broken up again. Rihanna began a relationship with Saudi businessman Hassan Jameel in 2017. The couple reportedly split in January 2020.

In 2007, Rihanna began dating fellow singer Chris Brown. On February 8, 2009, Rihanna's scheduled performance at the 51st Annual Grammy Awards was canceled. Reports surfaced that Brown had physically assaulted her. He was arrested on suspicion of making criminal threats.

On March 5, 2009, Brown was charged with assault and making criminal threats. Due to a leaked photograph from the police department obtained by TMZ.com—which revealed that Rihanna had sustained visible injuries—an organization known as STOParazzi proposed "Rihanna's Law", which, if enacted, would "deter employees of law enforcement agencies from releasing photos or information that exploits crime victims." Gil Kaufman of VH1 reported the "nonstop coverage of the Rihanna/Brown case has brought up a number of issues regarding the privacy of alleged victims of domestic violence, including the decision by almost all major news outlets to divulge the identity of the victim—which is not typically done in domestic-violence cases" and discussed the controversial distribution of the leaked photograph. Rihanna was subpoenaed to testify during a preliminary hearing in Los Angeles on June 22, 2009. On June 22, 2009, Brown pleaded guilty to felony assault. Brown received five years of probation and was ordered to stay 50 yards (46 m) away from Rihanna, unless at public events, which then would be reduced to 10 yards (9 m).

On September 2, 2009, Brown spoke about the domestic violence case in a pre-recorded Larry King Live interview, his first public interview about the matter. He was accompanied to the interview by his mother, Joyce Hawkins, and attorney Mark Geragos, as he discussed growing up in a household with his mother being repeatedly assaulted by his stepfather. Brown said of hearing details of his assault of Rihanna, "I'm in shock, because, first of all, that's not who I am as a person, and that's not who I promise I want to be."

On June 9, 2008, Rihanna released Good Girl Gone Bad Live, her first live long-form video. The DVD and Blu-ray release featured Rihanna's concert at the Manchester Arena in Manchester, United Kingdom, held on December 6, 2007 as part of the Good Girl Gone Bad Tour. The release also contained a special documentary that presented Rihanna discussing her experiences during the tour. By late 2008, Rihanna still remained on the charts with the release of the fifth single from Good Girl Gone Bad, "Rehab", and was named "Diva of the Year" by Entertainment Weekly for her "newfound staying power". Good Girl Gone Bad has sold over 2.8 million units in the United States alone, receiving a two-times-Platinum certification from the RIAA. It is Rihanna's best-selling album in the country to date. The album has sold 9 million units worldwide.

Denis Armstrong of Canadian Online Explorer commented on her performance at the Ottawa Bluesfest, saying "her show was a Disney-esque choreographed fantasy of non-stop hip-swiveling, sassy attitude and personal endearments and a string of funky, sugar-free hits." Her performance of "Disturbia" at the 2008 MTV Video Music Awards was ranked tenth best on the MTV Video Music Awards, according to a Billboard poll. Her revealing leather costumes during her Good Girl Gone Bad Tour were highly criticized by Malaysia's conservative Islamic party, who recommended that her concert tour should be banned. Whilst commenting on her third album's accompanying tour, The Times compared Rihanna's stage wardrobe styling to that of Janet Jackson and called her "a vision of Ann Summers couture in thigh-high boots and a few scraps of black PVC." In the October 2011 issue of British Vogue, Rihanna said her performance outfits and appearances are all an act; "[t]hat's not me. That's a part I play. You know, like it's a piece of art, with all these toys and textures to play with".

Rihanna has an honorary title of Ambassador for Culture and Youth in Barbados. On February 22, 2008, former Barbados Prime Minister, David Thompson, launched the national "Rihanna Day" in their country. Although it is not a bank holiday, Barbadians celebrate it every year in honor of Rihanna. In February 2017, Rihanna was named Harvard University's "Humanitarian of the Year" by the Harvard Foundation. During Rihanna's third annual "Diamond Ball", the former President of the United States, Barack Obama, praised Rihanna's work and stated: "You've become a powerful force in the fight to give people dignity." On September 21, 2018, Rihanna was appointed by the government of Barbados to be an Ambassador Extraordinary and Plenipotentiary, with special duties of promoting "education, tourism and investment for the island." As of 2019, Rihanna is the wealthiest female musician worldwide with an estimated net worth of $600 million. She was also listed among Forbes' s Top 100 Most Powerful Women of 2019. In 2020, she debuted on the Sunday Times Rich List, claiming third place on the list of Britain's richest musicians.

In 2006, she created her Believe Foundation to help terminally ill children. In 2007, Rihanna was named as one of the Cartier Love Charity Bracelet Ambassadors, with each celebrity representing a different global charity. To help raise awareness and combat HIV/AIDS, Rihanna and other public figures designed clothing for the February 2008 H&M Fashion Against AIDS line. In 2008, Rihanna performed a series of charity concerts entitled A Girl's Night Out to benefit the Believe Foundation. The concerts were made free for the public. Money from sponsors and advertisers were to be donated to provide medical supplies, school supplies and toys to children in need. In September 2008, Rihanna contributed to the song "Just Stand Up!" with fifteen other female artists, who shared the stage to perform the song live on September 5, 2008, during the "Stand Up to Cancer" television special. The proceeds from the single were given to the fundraiser. The television special helped raise $100 million for cancer research.

In early 2007, Rihanna appeared on the single "Roll It" with Jamaican band J-Status and fellow Barbadian singer-songwriter Shontelle. The song appeared on J-Status' debut album The Beginning, released in several European countries only. Around that time, Rihanna had already begun work on her third studio album, Good Girl Gone Bad. With the help of producers Timbaland, Tricky Stewart and Sean Garrett she embraced a new musical direction through uptempo dance tracks. Released in May 2007, the album charted at No. 2 in Australia and the US and topped the charts in multiple countries, including Brazil, Canada, Ireland and the UK. The album received the most positive critical reviews of her first three albums.

Rihanna is a mezzo-soprano, with a range spanning from B2 to C#6. While recording tracks for her third studio album, Good Girl Gone Bad (2007), Rihanna took vocal lessons from Ne-Yo. Speaking of the experience she stated, "I've never had vocal training, so when I'm in the studio, he'll tell me how to breathe and stuff... He'll call out these big fancy words: 'OK, I want you to do staccato.' And I'm like, 'OK, I don't know what that is.'" Her vocal performance on Loud (2010) received positive reviews from music critics. James Skinner from BBC praised Rihanna's vocals on the song "Love the Way You Lie (Part II)" and wrote that her voice is powerful and that "it is Rihanna's vocal – at once commanding, soulful and vulnerable – that anchors the song, and Loud itself". Andy Gill from The Independent feels that "California King Bed" features her best vocal performance. In a review of Unapologetic, Billboard magazine wrote, "Diamonds finds Rihanna doing one of her throatiest, most impassioned vocals to date, on this inspirational pop ballad." Jon Caramanica of the New York Times stated, "over the years, as her game face froze in place, her voice cured into a weapon of emotional chill and strategic indifference. It's decidedly unfriendly, made to give orders".

Rihanna's music has incorporated a wide range of genres including, pop, R&B, reggae, dubstep, hip hop and EDM. With its provocative subject matter and lyrics, her musical career has been an experiment with new musical ideas and stated that she wants "to make music that could be heard in parts of the world that I'd never been to". During a review for Good Girl Gone Bad (2007), Slant Magazine to write that Rihanna "finally figured out that she's a dance artist and the majority of the album is comprised of uptempo dance-pop [songs like]" "Push Up on Me" and "Don't Stop the Music". It represents a departure from the Caribbean sound of her previous albums and is described as a turning point in her career. While the first half of the record shares many 1980s pop influences with songs like "Don't Stop the Music" and "Shut Up and Drive", the second half retreats into standard R&B.

Rihanna made her first appearance at the Met Gala in 2007. She has made eight appearances in the years since; notably in 2015, for China: Through the Looking Glass, her Guo Pei-designed yellow dress garnered the most attention of the event, accruing a billion impressions on social media. The dress, which had taken two years to make before Rihanna came across it, became the subject of a documentary by Pietra Brettkelly, entitled Yellow Is Forbidden. She co-chaired the 2018 Heavenly Bodies: Fashion and the Catholic Imagination themed event, wearing Maison Margiela.

Rihanna is recognized by the media as a pop and fashion icon, particularly since her third studio album Good Girl Gone Bad (2007). Nick Levine of Digital Spy described Good Girl Gone Bad as "the closest thing to a Thriller that 2007/08 is likely to produce". Her single "Umbrella", famous for its "ella ella" hook, is considered by Rolling Stone to be one of the 500 Greatest Songs of All Time. Her 2011 single "We Found Love" was ranked by Billboard as the 24th biggest US Billboard Hot 100 hit of all time. Her eighth studio album Anti (2016) and its lead single "Work" has been credited by a Billboard editor for bringing the dancehall genre to the forefront of mainstream American music. Music critic Jayson Greene of Pitchfork described Rihanna as the most influential singer of the past decade, writing:

A month after the release of her debut album, Rihanna began working on her second studio album. A Girl like Me was released in April 2006. Rolling Stone felt that "the burning rock guitar" and haunted strings of some of the album's tracks made "A Girl like Me [...] likable." The album was a commercial success, charting in the top 10 in 13 countries. The album reached No. 1 in Canada and No. 5 in the United Kingdom and the United States, where it sold 115,000 copies in its first week. The album became Rihanna's first to be certified Platinum by the RIAA, after selling over 1,000,000 units. Its lead single, "SOS", was an international success, charting in the top five in 11 countries. The song reached No. 1 on the US Billboard Hot 100 and in Australia, her first to reach this chart position. "Unfaithful", the album's second single, reached the top 10 in 18 countries, including No. 1 in Canada and Switzerland. Two more singles were released from the album: "We Ride" and "Break It Off".

Rihanna has worked with music video director Anthony Mandler on more than a dozen music videos, the first being "Unfaithful" (2006). "We've done 16 videos together; they're not all tough, [...] Yeah, I mean, I'm known for the 'Disturbia's and the 'Russian Roulette's and things like that, but 'Only Girl (In the World)' is certainly an ethereal kind of empowering, beauty-filled video," Mandler said. Jocelyn Vena of MTV wrote, "Rihanna, like Madonna, also has a tendency to make truly thought-provoking music videos that fit the songs they represent. Smattered in between glitzier, more glamorous clips, Madge and Ri want us to think about bigger issues". Jon Bream of the Star Tribune commented "[i]n the tradition of Madonna and Janet Jackson, Rihanna has become the video vixen of the '00s ... Rihanna has perfected the pout, the long-legged strut and trend-setting hairdos that keep women and men alike checking her out on YouTube." George Epaminondas of InStyle considers Rihanna's music videos to be "cinematic" due to her "blend of lush island rhythms and swinging pop and ... mischievous sensuality."

She earned significant recognition following the release of her first two studio albums, Music of the Sun (2005) and A Girl like Me (2006), both of which were influenced by Caribbean music and peaked within the top ten of the US Billboard 200 chart. Rihanna's third album, Good Girl Gone Bad (2007), which incorporated elements of dance-pop, catapulted her to greater stardom, establishing her status as a sex symbol and a leading figure in the music industry. Its international chart-topping single "Umbrella" earned Rihanna her first Grammy Award, winning Best Rap/Sung Collaboration. Rihanna extended her fusion of pop, dance, and R&B on her next four albums, Rated R (2009), Loud (2010), Talk That Talk (2011), and the Grammy Award-winning Unapologetic (2012). All four releases incorporated experimentation of various musical styles and consolidated Rihanna's international chart success, Unapologetic being her first number-one album in the US. The records spawned a string of chart-topping singles, including "Rude Boy", "Only Girl (In the World)", "What's My Name?", "S&M", "We Found Love", "Diamonds", and "Stay". Her eighth album, Anti (2016), showcased her control over artistic creativity after her departure from Def Jam. It became her second US number-one album and featured the chart-topping single "Work". Besides solo material, Rihanna has collaborated with recording artists such as Drake, Eminem, and Calvin Harris.

Rihanna's demo was shipped out to Def Jam Recordings, where Jay Brown, an A&R executive at the record label, was one of the first to hear the demo. Brown played the demo tape for rapper Jay-Z, who had recently been appointed as president and CEO of Def Jam. When Jay-Z first heard the track "Pon de Replay", he felt the song was too big for her. Despite being skeptical, he invited Rihanna to audition for the label. In early 2005, Rihanna auditioned for Def Jam in New York City, where Jay-Z introduced her to music mogul Antonio "L.A." Reid. At the audition, she sang Whitney Houston's cover of "For the Love of You", as well as the demo tracks "Pon de Replay" and "The Last Time". Jay-Z was absolutely certain about signing her after she performed her future hit single "Pon de Replay". His boss, L.A. Reid, was also impressed with her audition, telling Jay-Z not to let Rihanna leave the building until the contract was signed. Reid left it to Jay-Z and his team to close the deal which resulted in a six-album record deal with Def Jam. She waited in Jay-Z's office until 3:00 in the morning to get lawyers to draft up a contract because he wanted to prevent her from signing with another label. Rihanna canceled other meetings with record labels and relocated from Barbados to the United States to live with Rogers and his wife.

After signing with Def Jam, Jay-Z and his team did the A&R for Rihanna's debut album and spent the next three months recording and completing her debut album. She worked with different producers to complete her debut studio album, primarily Rogers and his production partner Carl Sturken. With several songs to pick as a lead single, "Pon de Replay" was chosen because it seemed like the best song suited for a summer release. In May 2005, her debut single, "Pon de Replay", was released under her mononym "Rihanna". It charted successfully worldwide, peaking in the top five in fifteen countries, including at No. 2 on the US Billboard Hot 100 chart and the UK Singles Chart. The song became a club hit in the United States, peaking at No. 1 on the Billboard Dance Club Songs.

Music of the Sun was released in August 2005. It debuted at No. 10 on the Billboard 200 and received a gold certification from the Recording Industry Association of America (RIAA), denoting shipments of over 500,000 units. The album sold over 2 million copies worldwide. A second single, "If It's Lovin' that You Want", was not as successful as its predecessor, but reached the top 10 in Australia, Ireland and New Zealand. Aside from her work in music, Rihanna made her acting debut in a cameo role in the successful straight-to-DVD film Bring It On: All or Nothing, released in August 2006.

Growing up in Barbados, she was not exposed to a variety music, mainly reggae, hip-hop and soca music. When she moved to the United States, she was exposed to varieties of American music "rock being one of them, and I fell in love with it. [Now] I love rock music." At the time of her debut, she recorded songs that were inspired by her Caribbean roots and described her early sound as "a fusion of reggae, hip-hop and R&B, with a little something different thrown in". Her early dancehall roots can be found on her debut album, Music of the Sun (2005), and its follow-up, A Girl like Me (2006). Music of the Sun demonstrates the influence of Rihanna's musical heritage of the Caribbean. Kelefa Sanneh of the New York Times complimented its combination of dancehall and reggae, who said, "Dancehall reggae sometimes seems like a furiously insular form of music, but ... Rihanna is only the latest singer to discover how versatile the genre's spring-loaded electronic rhythms can be". Her debut single, "Pon de Replay" features a dancehall-pop mixture that infuses a reggae style, while "If It's Lovin' that You Want" talks about a girl seducing a guy to be her boyfriend. Aiming for artistic growth, A Girl like Me expresses personal experiences that typical 18-year-old girls go through with ballads that were described as elegant and mature. After her second album, she slowly dismissed her dancehall and reggae roots.

Rihanna has ventured into other businesses and industries. In October 2005, Rihanna struck an endorsement deal with Secret Body Spray. In 2010, Rihanna featured in the Optus commercial, in conjunction with Optus supporting Rihanna's Last Girl on Earth. The same year Rihanna also featured in the Kodak commercial along with rapper Pitbull. In October 2010, the singer released an eponymous book. The book, featured photos from Rihanna's Last Girl on Earth and served as an accompaniment to her fourth studio album Rated R (2009). In 2011, Rihanna was the face of Nivea and Vita Coco.

Rihanna was also influenced by Janet Jackson, Aaliyah, Beyoncé and Destiny's Child. Other musical influences and idols include Celine Dion, Grace Jones, Lil' Kim, Alicia Keys, Prince, Fefe Dobson, and Brandy. Rihanna takes influence from the different types of music she discovered when she came to America and revealed that rock music was one of the first genres she fell in love with. She commented, "as I grow older, I want to know more about music. I want to discover more types of music". She cited Brandy's fourth studio album, Afrodisiac (2004), as her main inspiration for her third album, Good Girl Gone Bad (2007). In her early career, her music contained strong influences of Caribbean music, including reggae and dancehall. The music video of the song "Rude Boy" featured images inspired by her Caribbean roots.

In 2003, Rihanna formed a musical trio with two of her classmates. She was discovered in her home country of Barbados by American record producer Evan Rogers. Without a name or any material, the girl group managed to land an audition with Rogers who commented, "The minute Rihanna walked into the room, it was like the other two girls didn't exist." Rihanna went to Rogers's hotel room, where she performed renditions of Destiny's Child's "Emotion" and Mariah Carey's "Hero". Impressed, Rogers scheduled a second meeting with Rihanna's mother present and then invited Rihanna to his hometown in the United States to record some demo tapes that could be sent to record labels. Recordings were intermittent, taking about a year, because she was only able to record during school holidays. "Pon de Replay" and "The Last Time" were two tracks recorded for the demo tape, which were eventually included on her debut album Music of the Sun. That same year, Rihanna was signed to Rogers's and Carl Sturken's production company, Syndicated Rhythm Productions.

During the late 2000s, Rihanna experimented further with pop, dubstep and rock music, officially shifting her musical style and image away from the Barbados island girl. Throughout 2008, Rihanna performed on the Glow in the Dark Tour alongside Kanye West, Lupe Fiasco and N.E.R.D. Her third studio album's reissue, Good Girl Gone Bad: Reloaded, was released in June 2008 with three new songs: "Disturbia", "Take a Bow" and the Maroon 5 duet "If I Never See Your Face Again", plus a Spanglish version of "Hate That I Love You" featuring Spanish pop singer David Bisbal. All four were released as singles and charted highly, reaching peak positions worldwide. In August 2008, Rihanna and a host of other female singers recorded the charity single "Just Stand Up!", the theme song to the anti-cancer campaign Stand Up to Cancer. "Live Your Life", a duet between T.I. and Rihanna, was released that November and topped the Billboard Hot 100.

The lead single, "Umbrella", topped the charts in 13 countries and remained at No. 1 in the UK for 10 consecutive weeks, the longest-running No. 1 single there since Wet Wet Wet's single "Love Is All Around" spent 15 weeks at the top in 1994. It was Rihanna's first single to be named one of the best-selling singles worldwide, with sales of over 8 million copies. The songs "Shut Up and Drive", "Hate That I Love You" (featuring Ne-Yo) and "Don't Stop the Music" were also released as singles, with the latter becoming an international hit. In support of the album, Rihanna began the Good Girl Gone Bad Tour in September 2007, with 80 shows across the US, Canada and Europe. Rihanna was nominated for several 2008 Grammy Awards for Good Girl Gone Bad, winning Best Rap/Sung Collaboration for "Umbrella" alongside Jay-Z, her first Grammy Award.

Robyn Rihanna Fenty (/r i ˈ æ n ə / ree-AN -ə; born February 20, 1988) is a Barbadian singer, songwriter, actress, and businesswoman who is known for embracing various musical styles and reinventing her image throughout her career. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna moved to the US in 2005 when she signed with Def Jam Recordings.

Robyn Rihanna Fenty was born on February 20, 1988 in Saint Michael, Barbados, the daughter of accountant Monica (née Braithwaite) and warehouse supervisor Ronald Fenty. Rihanna has two brothers, Rorrey and Rajad Fenty, and two half-sisters and a half-brother from her father's side, each born to different mothers from his previous relationships. She grew up in a three-bedroom bungalow in Bridgetown and sold clothes with her father in a stall on the street. Her childhood was deeply affected by her father's alcoholism and crack cocaine addiction, which contributed to her parents' strained marriage. Rihanna's father used to physically abuse her mother and she would try to get in between them to break up fights.