Rip Esselstyn

In 2013, Esselstyn released another book, My Beef With Meat. It was a New York Times best seller ("Advice, How-To, & Miscellaneous List") that reached the #1 spot for the week of June 2, 2013.

Esselstyn is known as an advocate of a whole food, plant-based diet, one that omits meat, fish, eggs, dairy and processed foods. He calls it a "plant strong" diet, a term he has trademarked. He appeared in the 2011 documentary about plant-based nutrition, Forks Over Knives, as well as the 2018 documentary The Game Changers.

Esselstyn appeared, along with his father and T. Colin Campbell, in the 2011 American documentary on whole foods, plant-based eating, Forks Over Knives. He later developed and starred in the follow-up documentary, Forks Over Knives Presents: The Engine 2 Kitchen Rescue with Rip Esselstyn.

In 2003, when a co-worker at the Engine 2 fire department discovered that his cholesterol was very high, Esselstyn encouraged the Engine 2 team to switch to a whole foods, plant-based diet to help their colleague. This experience eventually led him to write The Engine 2 Diet, which begins with a foreword by T. Colin Campbell, author of The China Study (2005). The Engine 2 Diet appeared on The New York Times Best Seller List and was endorsed by Chicago Mayor Rahm Emanuel, who made a public appearance with Esselstyn in January 2013. In 2010, Whole Foods Market included The Engine 2 Diet as a "Healthy Eating Partner."

While he grew up eating the standard American diet, Esselstyn switched to a whole-foods plant-based diet in 1987, cutting out meat, fish, eggs and dairy. He was also inspired by Dave Scott, who was a vegetarian. Esselstyn describes his approach as "plant-strong" and has trademarked the term. He says he avoids the word "vegan" in case it discourages people, and believes that "plant strong" sounds healthier and more inclusive.

Esselstyn attended the University of Texas at Austin on a swimming scholarship from 1982-1986. During that time he was an All-American swimmer. After college, he became a triathlete and competed for approximately ten years. In 1997, he retired as a triathlete and turned his attention towards becoming a firefighter and emergency medical technician, joining Engine 2 of the Austin Fire Department. Esselstyn eventually retired from firefighting to focus on becoming an advocate for plant-based nutrition.

Rip Esselstyn (born 1963), a former firefighter and triathlete, is an American health activist and food writer. He is the author of The Engine 2 Diet (2009), "Plant-Strong" (2016) previously published as My Beef With Meat (2013), and "The Engine 2 Seven-Day Rescue Diet" (2017).