Sam Rubin

During a live on-air interview with actor Samuel L. Jackson on February 10, 2014, Rubin mistakenly asked Jackson about the success of the Super Bowl trailer advertised at the Super Bowl, which featured African American actor and former Jackson co-star Laurence Fishburne, who had reprised his role as Morpheus from The Matrix franchise for a car commercial. Jackson was offended by this mistaken reference and proceeded to 'roast' Rubin. In his apology, Rubin claimed he was referring to another commercial, also screened at the Super Bowl, for Captain America: The Winter Soldier, which did feature Jackson, and Rubin said he had not raised this during the interview itself because he felt "stupid". At the same time as saying that Jackson had misinterpreted him, Rubin nevertheless chastised himself for what he called "a very amateur mistake".

Rubin was previously married to Julie Anderson, whom he wed on January 9, 1988. The private Catholic wedding ceremony was held in front of family members. The couple divorced after 18 years together in 2006. He shares two children, two daughters, with his former wife. A year after his first marriage ended, he met Leslie Gale Shuman, a movie studio lawyer and social worker. They married in 2007 in a private wedding. The couple welcomed two children in quick succession, a daughter in 2008 and a son a year later.

Rubin has received a Golden Mike award for best entertainment reporter and an Associated Press Television and Radio award as part of KTLA news team's morning show. He currently lives in Los Angeles with his wife and four children. Rubin graduated from Occidental College with a Bachelor of Arts in American Studies and Rhetoric in 1982.