Samuel Siew

Samuel’s story was also published in the National Newspapers such as China Press newspaper and theSundaily newspaper.

Samuel is also the founder of Dream Village Football Academy based in Subang Jaya, Selangor, a football academy which has reached over 500 children in the Klang Valley through its weekly programmes and soccer clinics. In February 2018, Samuel was appointed Head of Grassroots at Football Association of Malaysia to pioneer its grassroots development work on a national level through football.

In February 2018, Samuel was appointed Head of Grassroots at Football Association of Malaysia. In his new role, he will pioneer grassroots development work in Malaysia through football.

In 2017, DVFA under Samuel’s leadership also partnered with German football club Borussia Dortmund (BVB), a top-tier Bundesliga club to organize a 5-day BVB Evonik Soccer Camp, teaching 34 youths aged between 7-14 the ways of the German Cup champions. The camp is part of an effort to forge closer ties between Malaysian football and German football. The DFB-Pokal German Cup was accompanied by the special visit of Football legend and 1990 FIFA World Cup Winner Karl-Heinz Riedle, who inspired the youths with his story.

In 2017, Samuel was awarded Malaysia’s Top 10 Most Empowering Young Community Champion 2017 at the Humanitarian Conference 2017 organized by U-Schos. The award aims to recognise young Malaysians who have empowered the under-served community and improving their livelihoods.

Throughout his time at DVFA, Samuel trained more than 150 volunteer coaches and reached out to more than 500 children. In 2015, he also led a women’s coaching course in Bandar Sunway, Selangor for 22 aspiring women coaches in Malaysia. Organized by the Premier Skills initiative, the community coaching course aimed to train new coaches and strive for gender equality in football.

Throughout his football coaching career, Samuel launched a total of five community football and futsal programs, reaching more than 500 children living in government low-cost flats in the Klang Valley such as Kampung Muhibbah, Kampung Pandan and Angsana in USJ1. An inspiring figure and a pioneer at many levels, Samuel is a firm believer that football is an effective tool in fostering friendship, community and unity – believing in the power of football to bridge ethnic, cultural, social and religious differences.

By the end of 2013, Sam’s work with the grassroots community in Malaysia had caught the attention of The Football Association (FA) in England. In 2014, he received a full scholarship to train at St George's Park National Football Centre in Staffordshire, England to obtain the FA's International Licence. Samuel was one of two fully sponsored participants from Southeast Asia, training alongside international coaches from 17 other countries.

In 2011, Samuel participated in Premier Skills, a community coaching course conducted by the English Premier League and the British Council. At the end of the initiative in 2013, he was awarded the Premier Skills Coach Educator certification. That same year, his grassroots work also brought him to Pekanbaru, Indonesia to conduct soccer clinics for 150 children.

Upon graduating from college in 2010, Samuel worked full-time as Sports Coordinator with Asian Youth Ambassadors. He was responsible for coordinating weekly futsal programmes for underprivileged youths, teaching football skills as well as developing their character and confidence. Throughout his community work, it was Samuel's belief that impacting young lives is the key to breaking the poverty cycle.

In 2006, Samuel moved to Selangor to attend college at INTI International University & Colleges in Subang Jaya. While studying for a computer science diploma in Network Security, it was there that his football career began. Throughout college, Samuel was captain and player of WAJA FC, a district-level football club. Together with a friend, he also founded Elastico FC, a semi-professional futsal club based in Subang Jaya for boys under-18. As captain and head coach, he led the team of 30 to train weekly, leading the club to play its first official friendly match in November 2010.