Stephan Swanepoel

A study that analyzes the residential real estate business and outlines the 50 largest threats to the business was released by the National Association of Realtors during their May 2015 annual Legislative meetings in Washington. NAR functions as a self-regulatory organization for residential real estate brokerage industry and with over 1.1 million members, is the largest trade association in the United States. The report, titled the D.A.N.G.E.R. Report (acronym for Definitive Analysis of Negative Game Changers Emerging in Real Estate) was researched and authored by Stefan Swanepoel. A similar study of the residential real estate market in Canada was commissioned by the Canadian Real Estate Association. The report identifying 36 specific threats and challenges for brokers and agents was released in March 2016.

In 2007 Swanepoel detailed new business models as a fundamental business trend in the industry and warned that real estate brokers clinging to the traditional model with old compensation plans, large infrastructure and many physical locations were going to see their market share erode. Despite the entry of new data aggregators and Web portals, that Swanepoel predicted and supports, he has dating back to the 90s also been a strong proponent that real estate agents have an important role in the home buying transaction. He said that the 2014 acquisition of Trulia by Zillow and of Move (company) by News Corp was beneficial to buyers and sellers of homes, because it would improve innovation and the quality of real estate information.

Swanepoel is a proponent of the evolution of the Internet, mobile technology] and transparency of information in the home-buying transaction. In 1998 Swanepoel predicted that technology and consolidation would be the single biggest change catalysts the real estate industry would experience. In 2006 Swanepoel warned that large numbers of agents were entering the real estate industry, and in 2009 he wrote that far too many agents were licensed and that this was dragging down overall productivity, standards and the image of real estate agents in general. Research in two markets found that more than half of all licensed agents had no listings or sales during the previous year and that every year hundreds of thousands of agents never even sell one house. Swanepoel has often stated that the real estate brokerage industry has a "merry-go-round approach" because it is too easy to get a real estate agent license; he believes it is too easy to move from one company to another. Throughout his various reports Swanepoel has forecast that newspapers and other print media will be the biggest casualty of reduced advertising dollars and the growth of the Internet

Stefan J. M. Swanepoel (/ˈ s w ɒ n ə p uː l / ; born January 5, 1958), is an American business executive, author and real estate businessperson. He has served as president of two non-profit organizations and seven companies, including a New York-based global franchise network. He is most known as a business and trends author, having written more than 20 books and reports. His books have been listed on the New York Times and Wall Street Journal bestseller lists.