Veena Kumaravel

Naturals is a prominent beauty salon chain in India with over 550 outlets. Veena established Naturals in 2000 and has expanded its presence to various locations in Tamil Nadu, Pondicherry, Kerala, Andhra Pradesh, Karnataka, Uttar Pradesh, Madhya Pradesh, Maharashtra and West Bengal. She is the first women in South India pioneering in the Unisex salon business.

Naturals is a unisex salon started by Veena and her husband CK Kumaravel in 2000. The first Naturals salon was opened in Khader Nawaz Khan Road, Chennai in 2000 with an investment of ₹30 lakh. Naturals adopted the franchise model business after setting up their 54 salon. Besides the unisex salons, the brand has Naturals lounge (premium salon), Naturals W (women salon), Page 3 (luxury salons). The vision of the company is to promote women entrepreneurs. Majority of the Naturals franchisee owners are women. The company has been successful in empowering about 600 women and provided jobs for about 15000. Naturals has training centers in Chennai and Madurai, In Coimbatore they have Page 3 Academy. The training academy provides hands on training at the beauty salons and ensures 100% placement at Naturals. By 2015, there were about 444 Naturals salons pan India. There are currently 570 Naturals salons in India. The couple is aiming to raise the number to 3000 salons, 1000 women entrepreneurs and 50,000 jobs by 2020. In 2015, Naturals was planning to open salons in the Middle East.

Veena is a commerce graduate from Ethiraj College, Chennai. She used to work with her father before marriage. She got married CK Kumaravel in 1991, and have two children (one daughter and a son). She aspired to start a business so that she could keep herself engaged.

Veena Kumaravel (born August 25, 1966) is an Indian entrepreneur and founder of Naturals, which is based in Chennai.