Angus Reid

In June 2019, Reid launched his latest business venture, Angus Reid Global, a market research and opinion polling firm serving the research intelligence needs of businesses and organizations across Canada. With offices in Vancouver, British Columbia, and Toronto, Ontario, Angus Reid Global offers a suite of data collection tools to measure public opinion and consumer attitudes and behaviours on a variety of topics. Central to that is the Angus Reid Forum, a web-based community of thousands of Canadian respondents answering questions and surveys through online, mobile, and chat technologies.

In fall 2016 the Angus Reid Institute and Canadian Broadcasting Corporation partnered for a nationwide polling project. Stories from the study included Canadian views of multiculturalism in 2016, Quebec's diminished desire for separatism and the lower levels of pride among Canadian millennials.

In 2014, Reid retired from Vision Critical to found the Angus Reid Institute, a not-for-profit organization dedicated to the advancement of public opinion research in Canada on critical social, economic and policy issues. And in February 2019, he returned from retirement to launch Angus Reid Global, a new market research and opinion polling firm serving businesses and organizations across Canada and around the globe.

The Angus Reid Institute is a nonpartisan not-for-profit public opinion research organization based in Vancouver, British Columbia, Canada, that provides information on Canadian issues and trends affecting social, economic, public administration, governance, domestic and foreign policy. It was founded in October 2014 by Angus Reid. It has the status of a registered charity in Canada.

Since 2011, he has been the founder and major funder for the Monarca Foundation, a Canadian registered charity dedicated to helping families with emergency food, medical supplies and schooling in Mexico. Additionally, Reid was a major donor for the Blusson Spinal Care Center, Vancouver General Hospital in 2010 and St. Paul's High School in Winnipeg, Canada, in 2001 and 2014.

In 2010, Reid became a major funder and Co-Founder for the R. James Travers Foreign Corresponding Fellowship, based in Ottawa. This initiative provides $25,000 per year in funding for a foreign correspondent to pursue a major story of interest to Canada.

Angus Reid Public Opinion was a public affairs practice arm of Vision Critical, a software development company that creates online research tools. It was established in 2006 under the name Angus Reid Strategies. Angus Reid Public Opinion conducted regional, national and multi-country research.

In 2004, he became CEO of Vision Critical, a software development company. Shortly after, he created Angus Reid Strategies (which integrated with Vision Critical) to apply Vision Critical's technologies to market research. In 2011, Angus Reid became the Chairman at Vision Critical.

Reid was the Chair of the CKNW Orphans Fund between 2002 and 2007 as well as the Founding Chair between 2002 and 2005 at the Canada Institute: Woodrow Wilson International Center for Scholars in Washington, D.C., where he now serves as a member of the advisory board.

Reid was also a board member of the Rick Hansen Foundation between 2002 and 2008, the Norman Paterson School of International Affairs at Carleton University in 2010 and Nestle Canada between 1991 and 2003. Reid was also Director at Canada 125 in 1992, Care Canada between 1990 and 1992 and the Public Policy Forum between 2006 and 2008.

Reid was born in Regina, Saskatchewan. From 1979 to 2001, he was founder and CEO of Angus Reid Group, a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos in 2000, to later operate as Ipsos-Reid. Operations in Canada still continue under the name Ipsos as the Canadian arm of the global Ipsos Group.

Reid has a B.A. and an M.A. in Sociology from the University of Manitoba, and in 1974 he received a Ph.D. in sociology from Carleton University in Ottawa. He has written numerous columns on economic, social and political issues as well as the best-seller "Shakedown: How the New Economy is Changing our Lives" (1996).

Angus Reid (born December 17, 1947) is a Canadian entrepreneur, chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is a recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba He has also been awarded honorary doctorates from Simon Fraser University (2003) and Carleton University (2008).