Baiyu

In August 2019, Baiyu launched a podcast called Hear Us Roar featuring inspired conversations with fearless Asian women about how ideas and passions can ignite transformative journeys. She currently leads Diversity and Inclusion for OMD USA.

At the onset of 2013, Baiyu earned the prestige of being named as one of Yahoo News' "Top 10 Musicians to Watch for 2013". Along with that title, she was also coined one of UNSound Magazine's "13 Artists to Watch in 2013". As a public figure often in the limelight, Baiyu took a divergent approach in 2013 where she is staying behind a veil of mystic. Releasing a new single on the first of every month starting 1/1/13, she moved away from album covers that showcase her image and opted instead for artwork as a representation for her music. This is believed to be in an effort to encourage listeners to focus on her voice and message, instead of making assumptions based on her looks and heritage.

From the start of Baiyu's career, she has been dedicated to non-profit work in an effort to give back to not only her local community but communities at large. Outside of donating the proceeds of "Fan Fair" to the Japanese Red Cross to aid in the tsunami relief efforts, Baiyu became a voice and beacon for DonorsChoose, working with its board of directors to raise funds for music programs in schools throughout various high poverty neighborhoods. Baiyu has also dedicated her time to performances that benefit both kids – via the Sneakers for Scholars program and Camp Good Grief, as well as the homeless – via the Gala for the Homeless event. She is also a volunteer for New York Cares, and has been honored by Well Done! NYC as an outstanding individual who has "given back to various communities of New York City" as presented by the offices of Senator Chuck Schumer.

On June 13, 2012, Baiyu released the first piece of her "Hunter" project from her self launched label "Shredded Music". This is a 13-song album that is accompanied by an animated short entitled "The Illuminators" for which she is basis of the animated heroine. The album features several up and coming, as well as established artists including Los of Puff Daddy's Bad Boy Records; Rotimi, a singer-songwriter who is known for his role on the show "Boss" from the Starz Network; Barbadian soul singer Hal Linton; as well as Paul Kim of American Idol.

Baiyu became an official brand ambassador for Sprayground in July 2012, a line of backpacks and accessories that have become a closet staple for the likes of Chris Brown, 50 Cent, Justin Bieber, Ziggy Marley, and others. She is seen on Sprayground's homepage and in their Summer 2012 lookbook.

Having been chosen as one of the top four talents in New York City who are on the "verge of stardom", Baiyu was highlighted on the CW Network show "The Next" by executive producer Queen Latifah. Within the premise of the program, Baiyu was mentored by famed, Grammy-winning hip hop artist Nelly who spend 72 hours with Baiyu by immersing himself in her life and story in preparation for her New York performance at The Paramount. The show premiered on August 16, 2012.

In July/August 2013, Baiyu collaborated with Eckō Unltd. Canada as the soundtrack and model for one of their largest campaigns, while in September of that year, she also teamed up with Complex (magazine) on their #oneofakindstyle campaign with Dr Pepper. It is rumored that on 12/1/13, after a year of single releases, Baiyu will be dropping a full-length album that is yet to be titled.

In 2011 Baiyu decided to donate all profits from her follow-up EP, "Fan Fair" towards Japanese earthquake and tsunami relief. "Fan Fair" generated buzz and her single "Take a Number" featuring Fred the Godson received airplay on Hot 97 along with numerous college radio stations. Her music video for the second single "Together" premiered on MTV Networks' Logo TV in August 2011. Subsequently, the video also got picked up by MTV UK, MTV Latin America, MTV Canada, MTV España, MTV Brasil, and VH1 Latin America among other television stations. She was since then been featured in Celebuzz, GlobalGrind, TheSource, MTVIggy, SoulTrain, and various other blogs and magazines. "Fan Fair" hit over 200,000 downloads via the Frostwire platform.

Baiyu released her first EP "B-Side" in December 2010. Most of the songs from this project were completed during her 6-month stay in Kauai, Hawaii where she also completed the filming for an independent film, along with a music video for the single "Sweet Misery". While in the mountains of Kapaa, Baiyu also took this opportunity to record a remix version of Ryan Leslie's song "When We Dance", for which a video was also released and subsequently featured on The Fader, Bossip and the likes.

Sara Baiyu Porritt, known professionally as Baiyu, is a Chinese-born American singer-songwriter and actress. In the early 1990s, her family moved to Gaithersburg, Maryland where she was then given the American name of "Sara". Baiyu has appeared in several independent films and was a VJ for the mtvU show "The Freshmen" from 2006–2008. She completed high school in three years' time, and later graduated from Princeton University in 2008 with a degree in Sociology.