Brad Parscale

On August 30, 2019, CNN reported that a pro-Trump super PAC paid thousands to a company owned by Parscale's wife.

On February 27, 2018, President Trump named Parscale his 2020 re-election campaign manager.

On March 2, 2018, Parscale founded "firewall company" Red State Data and Digital to allow working with the America First super PAC during the midterm elections, which Parscale claims does not violate election rules that prohibit coordination between a campaign and a super PAC. Red State received more than $900,000 in business from America First Action.

In January 2017, Parscale, along with another senior Trump aide, Nick Ayers, launched America First Policies, a non-profit organization that promotes President Trump's agenda and White House initiatives.

The database of voter information that drove Parscale's social media advertising campaigns in the 2016 election was dubbed "Project Alamo", a name which eventually encompassed all of the associated fundraising and political advertising efforts.

When Trump declared himself a Republican candidate in 2015, one of the first people he called was Parscale, asking him to update his exploratory campaign site into a "full-fledged presidential campaign website." Throughout the Republican primary, Parscale was responsible for the Donald J. Trump for President website, as well as for digital media strategy and online fundraising campaigns. In June 2016, Parscale was officially named digital media director for the Donald J. Trump for President campaign, overseeing all aspects of digital media and online fundraising, as well as traditional media strategy, like radio and television placements.

In 2011, Giles-Parscale was brought into the Trump Organization, with Parscale being considered by the organization to be a "digital guru", to provide website design and development—and digital media strategy—for Trump International Realty. Parscale continued his business relationship with the Trump Organization, providing digital media services to Trump Winery and the Eric Trump Foundation. In early 2015, Giles-Parscale was hired to create a website for President Donald Trump's exploratory campaign, charging $1,500 for the site. Through the entire election cycle, Giles-Parscale was paid $94 million by the Trump campaign. In 2016 Parscale was named the campaign's digital director.

Parscale moved to California for a few years following graduation from college. During this time, he immersed himself in the state's burgeoning technology industry. Among the skills he acquired in California was a proficiency in a host of programming languages, such as C, C++, JavaScript, Java, and Perl. In 2004, he returned to San Antonio and started his digital marketing business with an initial investment of $500. In 2011, Parscale joined designer Jill Giles to create the company Giles-Parscale, which specialized in high-end design, branding, and digital media work. The company has since been acquired by CloudCommerce. CloudCommerce operates Parscale Digital and Giles Design as separate entities, for which Parscale remains on the board of directors. He also co-founded SATechBloc, an organization focused on supporting San Antonio's technology sector.

Parscale, who is 6 ft 8 in (203 cm), played basketball in high school, then attended the University of Texas at San Antonio for one year on an athletic scholarship. An injury sidelined his sports career early. He later transferred to Trinity University in San Antonio where he earned a degree in finance, international business and economics in 1999.

Brad Parscale (born January 3, 1976) is an American digital consultant and political staffer who served as the digital media director for Donald Trump's 2016 presidential campaign. He now serves as the campaign manager for Trump's 2020 reelection campaign. Parscale began working for the Trump Organization in 2011, developing and designing websites and creating and managing digital media strategies. In early 2015, Trump hired Parscale and his firm, Giles-Parscale, to create a website for his exploratory campaign.

Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was an assistant to the attorney general and ran for Congress as a Democrat in 1974 at the age of 28. Dwight Parscale owned a restaurant and later became the CEO of NewTek, a company that creates live and post-production video hardware and tools, as well as visual imaging software for personal computers. His mother, Rita Parscale, was a small business owner.