Brian J. McVeigh

McVeigh has developed Jaynes’s ideas in How Religion Evolved: Explaining the Living Dead, Talking Idols, and Mesmerizing Monuments. In The "Other" Psychology of Julian Jaynes: Ancient Languages, Sacred Visions, and Forgotten Mentalities he examined what he calls the super-religiosity of Bronze Age civilizations and proposed the "bicameral civilization inventory hypothesis" and the "embryonic psycholexicon hypothesis" of archaic societies. He called for a “stratigraphic psychology” that acknowledges radical changes in human psyche by incorporating evolutionary psychology findings while steering clear of simplistic cultural evolutionism. Jaynes’s impact is also evident in McVeigh’s first project which explored the role of spirit possession in a Japanese religious movement. His findings were published in Spirits, Selves, and Subjectivity in a Japanese New Religion: The Cultural Psychology of Belief in Sûkyô Mahikari (1997) and “Spirit Possession in Sûkyô Mahikari: A Variety of Sociopsychological Experience.” His other relevant articles include "Mental Imagery and Hallucinations as Adaptive Behavior: Divine Voices and Visions as Neuropsychological Vestiges", “Standing Stomachs, Clamoring Chests and Cooling Livers: Metaphors in the Psychological Lexicon of Japanese” and “The Self as Interiorized Social Relations: Applying a Jaynesian Approach to Problems of Agency and Volition.”

McVeigh’s original interests were in Sinology and he studied at Beijing University for one year (1982-1983), his publications have been about Japan. He spent many years teaching in Japan, and from 2002 to 2003 was chair of the Department of Cultural & Women’s Studies at Tokyo Jogakkan College. His time in Japan significantly shaped his research focus and much of his writing is based on many years of participant observation in Japan’s education system. A fascination with the “staginess of social life” and simulation theory colors his work, and his interest in the intersection of psychology and politics is apparent in his linking of self-presentation with political economy. The theatricalization of gender roles is the topic of Life in a Japanese Women's College: Learning to Be Ladylike (1997). In Japanese Higher Education as Myth (2002) he asked “why do so many students pretend-study and so many faculty pretend-teach?” and investigated the disconnect between official policies and actual pedagogical practices. He termed the loss of academic value and poor quality schooling “institutional mendacity,” a claim that earned him both criticism and praise in Japan. The book was nominated for the Francis Hsu Book Prize (2004), Society for East Asian Anthropology, American Anthropological Association.

In The Psychology of Westworld: When Machines Go Mad McVeigh analyzed how the HBO series Westworld incorporated Jaynes’s ideas of bicamerality.

In his third book on Japanese education, The State Bearing Gifts: Deception and Disaffection in Japanese Higher Education (2006), the influence of Jean Baudrillard, Umberto Eco, and Guy Debord is evident. By linking the ideas of these simulation theorists to the “gift” as defined by the French anthropologist Marcel Mauss, he charted the “exchange circuitry” that links and transfers value among Japan’s education ministry, universities, instructors, and learners. With elite political and corporate interests determining policy, the purpose of education is lost and the value of grades and diplomas is diluted. The staginess of educational policies results from burdensome “exchange dramatics” among students (always being on one’s best behavior for teachers, preparing for too many exams, etc.). He contends that his arguments about Japanese higher education possess general applicability: the more intense massive bureaucratic forces become, the more we excessively dramatize ourselves for the wrong reasons. The consequence is a “parareality” that breeds self-deception, inauthenticity, and alienation.

In Nationalisms of Japan: Managing and Mystifying Identity (2003) he explored the varieties of nationalist expression. He stressed that Japanese policies are informed by “renovationism”: the more an ostensible Japanese authentic identity is threatened, the more modernizing national projects are pursued to refurbish Japan’s economic might. These latter policies ironically increase the perception of identity threat since modernization, at least from an idealized “traditional” perspective, makes Japan seem somehow more “foreign.” The result is an ideological positive feedback loop with practical consequences for Japan’s policy-making circles.

His other works have also pursued the theme of how politics shapes the psychology of self-presentation. In The Nature of the Japanese State: Rationality and Rituality (1998) he explained how “state guidance” of educational structures and “moral education” are official attempts to ensure the values of hierarchy, centralization, compartmentalization, and standardization in Japan’s political economy and civil society. In Wearing Ideology: State, Schooling, and Self-Presentation in Japan (2000) he turned his attention to the cultural psychology of how we stage our selves and looked at the role of material culture (school uniforms and other accoutrements) in the management of self-appearance.

Brian J. McVeigh (born 1959) is a scholar of Asia who specializes in Japanese pop art, education, politics, and history. He is also a theorist of cultural psychology and historical changes in human mentality. He received his doctorate in 1991 from Princeton University’s Department of Anthropology. While a graduate student, he studied under Julian Jaynes whose influence is apparent in his research. He taught at the University of Arizona until 2013 and is a licensed mental health counselor researching how a Jaynesian psychology can be developed for therapeutic purposes.

In A Psychohistory of Metaphors: Envisioning Time, Space, and Self through the Centuries McVeigh applies a Jaynesian analysis to how over time increasing abstraction and analogizing have radically altered our perceptions of time, space, and psyche. In The History of Japanese Psychology: Global Perspectives, 1875-1950 McVeigh continued his interest in a Jaynesian perspective in research on the history of Japanese psychology in an effort to illustrate global shifts in nineteenth-century definitions of human nature that resonate with the emergence of the independent citizen as the building block of national state construction, the autonomous producer and consumer of economic liberalism, the “inward turn” to a privileged protagonist in art, and the individualized subject as the crucial unit of analysis in academic psychology.