Cyba Audi

She is the Founder and Managing Director of Saba Consultants, which provides counsel in strategic communications planning, reputation building, and investor relations to clients in the Gulf Cooperation Council (G.C.C) countries. Previously, she was a Senior Presenter and Producer at Al Arabiya News Channel, where she conceived and launched the channel’s first business-news show, Al-Aswaq Al-Arabiya (Arabic: الاسواق العربية, meaning "Arab Markets"), in June 2005. Soon after its launch, the show became the highest-rated business program on Arab television. She anchored Al Arabiya’s main business shows five days a week for five years.

Throughout her career in television, Audi noticed that business leaders in the region often had trouble in communicating their company news in an effective way. In 2010, she established the media relations and financial service communications firm Saba Consultants, where she serves as its Head Storyteller and Managing Director. Saba Consultants counsels high-profile individuals, regional governments, and listed companies on building their reputation, communicating effectively with stakeholders, and positioning themselves. The firm also crafts corporate strategies, modern visuals, and digital campaigns for clients.

In 2005, Audi joined Al Arabiya News Channel, where she helped conceive and launch its business show Al-Aswaq Al-Arabiya (Arab Markets) in June of the same year. For five years, she anchored Al Arabiya’s main business shows five days a week, interviewing company executives, bankers, ministers, and central bank governors. Audi was known for her detailed analysis and her tough interviewing style, which earned her a leading position among Arab business television anchors. To cover live business events in the region, she traveled extensively throughout the GCC, particularly in Saudi Arabia. This enabled her to gain local insights on specific industries as well as financial and economic issues.

Soon after receiving her B.B.A, Audi moved to London, UK, where she worked as a trust specialist and account executive at Banque Française de Londres, a small private bank. She joined Merrill Lynch in 1998 as a relationship manager. As such, she managed and rebalanced the portfolio of individuals’ investments and acted as an expert in succession planning until 2003.

Cyba Audi (Arabic: صبا عودة, b. 1965 in Beirut, Lebanon) is a communication strategist and entrepreneur based in Dubai, United Arab Emirates (UAE).

Cyba Audi was born in 1965 in Beirut, Lebanon. Her passion for business administration began to develop during her high school years, as she used to assist her father with running their family business. Upon obtaining her Lebanese Baccalaureate from International College, Audi pursued a Bachelor of Business Administration (B.B.A.) at the American University of Beirut, from which she graduated in 1986.