David Falk

On Oct. 23, 2015, the Dean of the David B. Falk College of Sport and Human Dynamics, Diane Lyden Murphy, will lead a dedication ceremony to commemorate the opening of the new home of the college. For the first time in the college's history—which dates back to 1917 when the School of Home Economics began as a course in the College of Agriculture and the first nutrition course was taught—Falk College's academic disciplines and administrative offices are housed in a central location.

Nothing was really ever good enough. I brought home my college board scores—I think I got just under 1,400 the first time. She was crushed. She didn't understand how I could do so poorly. I think that I share a lot of those qualities. She used to have an expression that I would say is the guiding principle of my life: Always shoot for the stars and never settle for second best."

In 2014, Falk and Patrick Ewing announced a $3.3 million donation to the John R. Thompson, Jr. Intercollegiate Athletics Center under construction at Georgetown University. The amount is a reference to Ewing's number, 33.

Falk's 2014 NBA player clients are in bold, while his non-NBA player clients are in italics.

Despite considerable support, decertification was defeated by a vote of the Players' Union, 226–134. But even though Falk did not manage to decertify the NBPA, his influence helped to lead to the abandonment of a luxury tax on salaries, and ultimately led to a deal that increased the players' portion of NBA revenues from 52% to 57%, as well as the salary structure that saw Michael Jordan make $33 million for the 1998 season alone. Some argued that the concessions Falk gained from the owners through his role in the 1995 lockout were the primary cause of another lockout that occurred just three seasons later.

On March 24, 2011 it was announced that Falk had made a pledge of an additional $15 million to Syracuse University and "The David B. Falk Center for Sports Management".

On June 22, 2009, it was announced that Rick Burton was named the David B. Falk Distinguished Professor of Sport Management and will begin his position on August 20, teaching courses in international sport, sport communications and sport marketing while pursuing scholarly work, research and other academic initiatives in the Department of Sport Management. Burton was the first executive director of the Warsaw Sports Marketing Center at the University of Oregon's Lundquist College of Business, chief marketing officer for the U.S. Olympic Committee and commissioner of the National Basketball League in Sydney, Australia.

Falk's first book, The Bald Truth, was released on February 3, 2009.

On April 23, 2008, Syracuse University established The David B. Falk Center for Sport Management, an annex to the Carrier Dome, to better prepare graduates to enter the sports industry, and student-athletes to manage realities of professional sports through life-skills training, in its College of Human Ecology. It was supported by a $5 million gift from Falk and his wife Rhonda. The Falk Center's inaugural event was a panel discussion on issues in contemporary sports at Madison Square Garden in New York City. Falk is chair of the university's Sport Management Advisory Board.

In January 2007, Falk re-launched FAME, and today serves as its founder and CEO. He represented 9 players in 2012; in the prime of his sports agent career in the 1990s he represented as many as 40 players at a time.

A second trade which resulted from Falk's influence was the 2000 mega-deal which moved Knicks All-Star center Patrick Ewing to the Seattle SuperSonics in a four-team trade involving 12 players and 5 draft picks. Falk apparently made threats to the Knicks that he would move Glen Rice to the Miami Heat if they did not consent to trade Ewing, who supposedly wanted out of New York.

During his Chairmanship at SFX Sports Group from 1999 to 2001, "Falk oversaw the acquisition of a dozen sports agencies that enabled SFX to represent approximately 20 percent of MLB and NBA players." Largely due to the work of Falk and fellow agent Arn Tellem, the umbrella SFX Sports Group represented 78 NBA players in contract negotiations in 2000, and came to represent approximately one-third of NBA players in 2002.

A 1999 deal in which Falk forced the Minnesota Timberwolves to trade Stephon Marbury gives a good indication of how Falk used his power. Falk threatened the Timberwolves by telling them that Marbury would walk away in free agency at the end of the season if he was not traded, as well as suggesting that he would dump his stable of free agents into the lap of Chicago Bulls GM Jerry Krause if Marbury was not moved. As the Minnesota Timberwolves started looking around for possible trade scenarios, Falk even went so far as to veto a trade that would have brought Kerry Kittles (another Falk client) to Minnesota for Marbury, claiming that Kittles had no interest in playing for Minnesota. The Timberwolves were eventually forced to send Marbury to New Jersey in a three-team trade. Minnesota's General Manager, Kevin McHale, was greatly embittered about the trade, and has been quoted as saying that "If a nuclear bomb dropped on earth, two things would survive: roaches and David Falk."

Due partly to Falk's tenacity and partly to Michael Jordan's own professional success and personal magnetism, Jordan became "indisputably the most powerful and effective endorser of products in American history, ... (making) the business of hawking products more lucrative than playing the game." Jordan's success was such that he turned down $300 million worth of endorsement deals in the space of 4 months in 1998.

Falk and partners Curtis Polk and Mike Higgins soon propelled FAME to the top of the NBA player representation business. At its peak, the company consisted of about 25 people and represented 45 players. During FAME's 7-year existence, it represented "an unprecedented 6 first-round draft picks in the NBA, negotiated over $400 million in contracts for its free-agent clients, and negotiated four of the five largest contracts in team sports history." Just prior to the company's sale in 1998, the contracts of Falk's players totaled almost $800 million.

In 1998, Falk sold FAME to the entertainment group SFX for $100 million, while remaining the group's president. In the space of a year, SFX bought 14 private sports representation companies for a combined $1.5 billion and consolidated them into SFX Sports Group in 1999, naming Falk as Chairman. One of the companies SFX acquired was ProServ, and Falk found himself in charge of the company that he had left on such bitter terms.

During the 1998–99 lockout, Falk was often described as the "invisible hand" that guided union negotiations. The NBPA President during the lockout, Patrick Ewing, was a client of Falk's. Falk was also the agent of "nearly half" of the union's 19-member negotiating committee, including Alonzo Mourning, Juwan Howard, and Dikembe Mutombo. Though his presence in negotiations was already assumed, Falk publicly stated in an October 31, 1998 The New York Times article that he would "roll up his sleeves and exert as much influence as he (could) behind the scenes,... (planning) to take a more proactive role in ending the lockout."

Shortly after his statements in the Times article, Falk and Arn Tellem, who together represented more than 70 of the NBA's 400 players, organized a charity exhibition game, with part of the proceeds going to financially pinched NBA players. The rosters had a number of Falk clients, and some saw the game as a threat by Falk "to create a new league through a partnership with the entertainment giant SFX, which [had] recently purchased Falk's company for $150 million." The game was played on December 19, 1998 in the Atlantic City Convention Center, featuring 16 All-Stars and drawing a crowd of about 6,000 people. Falk and the other organizers had originally planned to give 90% of the proceeds to NBA players, but public criticism caused them to instead give almost all of the $1 million to national and local charities.

Falk soon proved himself to be a capable agent with many innovative marketing ideas. He allowed Nike to establish Jordan's primary image, then began splitting it up among other advertisers, including Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Wilson Sporting Goods, Rayovac, Wheaties, Hanes, and MCI. Falk's ideas stretched to all areas of the marketplace, including a fragrance (called simply "Michael Jordan") made by the Beverly Hills designer Bijan, which was cited as the best-marketed product of 1996 by the American Marketing Association. Falk even came up with the idea of teaming Bugs Bunny and Jordan together in a feature film, and then sold the concept to Warner Bros. in 1993. The ensuing film, Space Jam, was executive produced by Falk and released in 1996. Perhaps most importantly, Falk "set a precedent by 'opting out' Jordan from the league's licensing program, in effect reclaiming Jordan's image for his own use." Jordan himself was very grateful for his agent's remarkable negotiating and marketing abilities, even with Falk's penchant for making powerful enemies along the way.

I paid more in taxes this year (1996) than I earned in 17 years working for Donald Dell", Falk said with some lingering bitterness. "I'm all for loyalty, but that has to be a two-way street."

Falk was one of the key figures in the 1995 NBA lockout. The lockout originally occurred when the players wanted a soft salary cap, while the owners wanted a hard salary cap. Falk led a rebellion on the National Basketball Players Association (NBPA) by establishing a dissident faction of 16 players and a number of agents (including players Michael Jordan, Patrick Ewing, Alonzo Mourning, Reggie Miller, and fellow agents Marc Fleisher and Arn Tellem) that began advocating for NBPA decertification. The goal was to strip NBA management of antitrust protection, making the salary cap and other forms of collective bargaining violations of antitrust laws, win a settlement in court, and then immediately re-form the Players' Union. NBA Commissioner David Stern criticized Falk's involvement in the negotiations, saying that he was "trashing his own clients." Kenny Gattison, the Charlotte Hornets' player representative, went so far as to blame the entire lockout on Falk.

In 1992, after great early success, Falk considered himself underpaid and underappreciated. He split with ProServ and Donald Dell to establish his own company, Falk Associates Management Enterprises (FAME).

As early as 1992, even before his departure from ProServ, other NBA agents had begun acknowledging that Falk generally negotiated the contracts that defined the market for the year, and set the standard by which other agents were judged. By the end of the 1995 NBA lockout, Falk controlled enough top players that he was seen as "dictat(ing) the structure and the economics of the entire league," so much so that during one six-day period in the summer of 1996, he negotiated six contracts—for Jordan, Alonzo Mourning, Juwan Howard, Kenny Anderson, Dikembe Mutombo and Lee Mayberry—worth more than $335 million. Since Falk usually earned 4% of player contracts, which is the maximum amount allowed by the Players' Union, he made roughly $13 million for these 6 deals alone. He was so successful at negotiating contracts that in 1998, just before he sold FAME to SFX Entertainment, the contracts of Falk's players totaled just under $800 million.

Falk's client list, with Michael Jordan its centerpiece, made him one of the primary movers and shakers in the NBA, able to leverage teams into agreeing to his terms on contracts and trades. Some speculated that Falk engineered as many as one of every five NBA trades during the height of his power, and he was often considered the second-most powerful man in basketball behind NBA Commissioner David Stern. In The Sporting News' list of the "100 Most Powerful People in Sports", Falk was listed no lower than #32 for 10 straight years from 1991 to 2000, peaking at #14 from 1998 to 1999.

During his law school years, his parents separated. Falk maintained minimal contact with his father, but remained very close with his mother until her death in 1988.

Isiah Thomas, who was President of the Players' Union from 1988 to 1994, blasted Falk by saying that "he's been trying to take over the union for years," and many saw Falk as the controlling influence in the union's negotiations. Falk's involvement in the 1998 lockout also led to Mike Lupica famously dubbing Falk "Rasputin off the bench" in a New York Daily News article, "the rare person who could make a writer root for a sports owner." The lockout finally ended just 29 hours before the cancellation of the entire NBA season after the players overwhelmingly ratified the latest deal put forward, 179-5.

ProServ had an inside track with North Carolina after they successfully represented a number of N.C. basketball alumni, including Tom LaGarde, Phil Ford, Dudley Bradley, and James Worthy. In 1984, the same year Michael Jordan entered the NBA Draft, Frank Craighill and Lee Fentress, two of Dell's ProServ partners, left to start a competing firm, Advantage International. Dell and Falk signed #3 pick Jordan, while Craighill and Fentress signed Sam Perkins.

The deal was all the more significant because it was considered difficult to market African-American players in 1984, especially in a team sport like basketball. In fact, Nike insisted on several "outs" in its initial contract with Jordan: the shoe line could be dropped if certain sales figures were not met, or if Jordan failed to make the NBA All-Star Game in his first three years. The shoe line was expected to earn $3 million for Nike in about three to four years. As it turned out, the Air Jordan sneaker earned Nike $130 million in 1985 alone, making their $500,000 contract with Jordan one of the great bargains of all time, a precursor to Jordan's more lucrative deals with Nike, including a 1997 deal for $30 million. Jordan's relationship with Nike is often considered the most successful sports endorsement relationship in history.

Falk also earned as much as 20% of player endorsement deals and off-court income, and with Michael Jordan's endorsement deals alone soaring to over $40 million annually in the mid-90s, Falk counted his yearly income in the tens of millions. He also negotiated notable shoe endorsements for James Worthy, Boomer Esiason (the first NFL player to endorse the Reebok Pump) and Allen Iverson. Falk was not well-liked around the league, with even NBA executives acknowledging that they felt he held a disproportionate amount of power. As the negotiator behind four of the five largest contracts in team sports history and the pre-eminent agent in the NBA, Falk was a contributor to the spike in player salaries that saw the average NBA contract rise from $330,000 in 1984, the year Jordan was signed, to $4.5 million in 2001, when he stepped down as Chairman of SFX Sports Group. Falk himself scoffed at the venom that was frequently directed his way:

The Falks have two daughters, Daina,(born 1983) an honors graduate of Duke University and an accomplished Beverly Hills photographer, and Jocelyn (born 1988), a dean's list student majoring in television and communication at Syracuse University.

Dell was a former pro tennis player and primarily represented tennis players, so he allowed Falk to handle a large portion of ProServ's NBA dealings. Falk proved to be a capable agent and negotiator, as he signed the #1 NBA Draft picks in 1976 (John Lucas) and 1981 (Mark Aguirre), and negotiated the first million-dollar NBA shoe deal for James Worthy in 1982.

After many attempts to establish contact with agents Bob Woolf of Boston and Larry Fleisher, Falk turned to ProServ's Donald Dell in 1974. Falk attempted to get Dell on the phone for "six or seven weeks." Finally, annoyed at Dell's seeming unavailability, Falk called Dell's office "about 17 times in a three-hour period" until Dell took his call. When Dell informed him that ProServ was not hiring, Falk offered to work for free. Dell consented to take on Falk as an unpaid intern while he was attending law school, finally offering him a full-time job starting at $13,000 after his graduation from George Washington University Law School in 1975.

He graduated from Syracuse University in 1972, with a degree in economics, and subsequently, George Washington University Law School, where he earned a J.D. with honors in 1975.

After signing Jordan, Falk quickly made the first great deal for him: the Nike shoe deal. At the start of the 80s, only Kareem Abdul-Jabbar had a six-figure shoe deal for $100,000 (with Adidas), and Nike was a small player next to companies like Converse, which had virtually owned the market on basketball shoes through the 1970s. After James Worthy signed an 8-year, $1.2 million endorsement deal with New Balance in 1982, also negotiated by Falk, Falk decided to make large demands to shoe companies for Jordan's services, including his own shoe line and a royalty.

David B. Falk (born 1950) is an American sports agent who primarily works with basketball players in the National Basketball Association. Falk began his career representing professional tennis players for Donald Dell's ProServ and is best known for representing sports icon Michael Jordan for the entirety of Jordan's career. Besides Jordan, Falk has represented more than 100 other NBA players, and is generally considered to be the most influential player agent the NBA has seen. During the peak years of Falk's career in the 1990s, he was often considered the second-most powerful person in the NBA behind Commissioner David Stern, and in 2000 he had at least one client on all but two NBA teams. He was listed among the "100 Most Powerful People in Sports" for 12 straight years from 1990 to 2001 by The Sporting News, and was also named one of the Top 50 Marketers in the United States by Advertising Age in 1995.