Dawn Laguens

Through late 2010, Laguens ran a Democratic political consulting firm. She also served Planned Parenthood as a brand consultant for ten years before being recruited to serve full-time as executive vice president and chief brand officer, a post she took in January 2011. She remained with the organization through 2018. During her tenure, she led the organization through numerous programs and initiatives, such as resisting 21 Trump-Pence congressional attacks to defund Planned Parenthood; growing the organization from 2 million to 12 million members; helping develop a period tracker app for the organization; promoting and expanding access to birth control across 50 states; developing the Planned Parenthood Action Fund, the organization's political advocacy branch, and more.

Laguens is married to Jennifer Treat. The couple has triplet daughters, Katherine "Kate", Hallett, and Sydney Treat, who were born in 1998.

Dawn Laguens (born 1964) is the former executive vice president and chief brand officer of Planned Parenthood and the Planned Parenthood Action Fund. She is vice chair of LPAC, the LGBTQ+ social justice and women's equality super PAC. She is strategic advisor at Redshift Leadership and the Vaid Group. As of 2019, she is also the expert-in-residence at IDEO. Additionally, she is a writer and filmmaker, having served as executive producer of Across the Line, a virtual reality look at the personal experience of getting access to abortion, that debuted at Sundance in 2016. She has been published in Time, New York, the Anchorage Daily News, and on Refinery29, Medium, The Daily Beast, Salon.com, the podcast Queery, and other outlets. She has also appeared on CNN, NPR, CBS, and other media.