Denise Coates

In April 2020, Coates donated £10 million through her foundation to University Hospitals of North Midlands to support staff fighting coronavirus.

In October 2019, Forbes magazine estimated Coates's net worth at $12.2 billion. In 2018, Coates was paid a £323 million, which included a 50 per cent share of a £92.5m company dividend. Coates is the highest paid chief executive of any UK company.

Coates is the majority shareholder with 50.01% of Bet365. Her personal fortune is estimated at $12 billion, as of December 2019.

In 2019, Coates was inducted to the Sports Betting Hall of Fame run by Sports Betting Community (SBC) for her leadership in the gambling industry.

In 2017, Coates was criticised for paying herself £217 million, with Mike Dixon, CEO of Addaction, saying "It cannot be right that the CEO of a betting company is paid 22 times more than the whole industry ‘donates’ to treatment." In 2018, it was announced that her salary had increased to £265 million, around 9,500 times more than the average UK salary, with Luke Hildyard of the High Pay Centre commenting, "Obviously, people who build successful companies need to be rewarded for their hard work, but this is an obscene amount of money for someone who is already a billionaire. It's weird to think that someone so rich would want to get their hands on even more, rather than put it to a more useful purpose."

As of 2016, Bet365 is one of the world's largest online gambling companies, with $2 billion in revenues and facilitating $45 billion in yearly bets. The company also owns a majority stake in Stoke City Football Club. In 2015, Bet365 moved its headquarters to from Stoke to Gibraltar because of its favourable regulations. Coates still runs the company alongside her brother, and co-CEO, John Coates.

They have five children, including four that in March 2014 were reported as being "recently adopted from the same family".

In 2013, Coates was named as one of the 100 most powerful women in the UK by Woman's Hour on BBC Radio 4.

Coates set up the Bet365 Foundation in August 2012, and in February 2016 it was renamed to Denise Coates Foundation. It is a registered charity under English law and it has donated £100 million to twenty UK charities to help support projects home and abroad.

In January 2012, Coates was appointed a Commander of the Order of the British Empire (CBE) for services to the community and business. In 2012, she received an honorary doctorate from Staffordshire University.

In January 2000, Coates purchased the domain name Bet365.com. Bet365.com was launched in 2001 as an online betting site. The business borrowed £15 million from RBS against the family's betting shop estate. In 2005, these shops were sold to Coral for £40 million, which allowed Coates to pay off the loan to RBS.

While at school, Coates started work in the cashiers' department of Provincial Racing, a bookmaking firm owned by her family. After leaving university, she continued to work at Provincial Racing, as an accountant. Following this, Coates became managing director over the small chain of shops in 1995. That same year, Coates obtained a loan from Barclays to acquire a neighbouring chain.

Denise Coates CBE (born 26 September 1967) is a British billionaire businesswoman, the founder and joint chief executive of online gambling company Bet365.