Diego Cisneros

After having a severe stroke in 1970, which led to declining health, Cisneros died in Caracas on July 15, 1980.

In 1970, Diego Cisneros retired from the administration of the Cisneros Organization, then known as Diego Cisneros Organization, due to health problems.

One of the last actions undertaken by Cisneros was the creation of the Cisneros Foundation in 1968, a non-profit organization whose objective is to support democratic values, stimulate private initiative and promote free market values.

In 1960, the President of Venezuela, Rómulo Betancourt, proposed that Cisneros purchase Televisa. Cisneros purchased Televisa, and began airing channel 27 on February 27, 1961, resuming uninterrupted transmissions on March 1, 1961. Cisneros re-branded Televisa (Venezuela) as Venevisión on 27 February 1961.

The 1958 fall of Venezuelan president Marcos Pérez Jiménez, created many economic setbacks. This included one of Televisa's investments in Venezuela, Televisa (Venezuela) aka Televisión Venezolana Independiente SA, which went into bankruptcy.

In 1953, the various businesses were integrated into one entity, incorporating both commercial and industrial activities, Grupo Cisneros.

In 1952, Cisneros founded Helados Club Ice Cream Company, later known as Helado Tio Rico, S.A., a Venezuelan ice cream business.

In 1940, the Cisneros brothers got the exclusive franchise to produce and sell Pepsi-Cola products in Venezuela.In 1944, D. Cisneros & Cia. founded Liquid Carbonic, a company that produced carbon dioxide and related products. In 1947, they became the exclusive representative for Studebaker cars in Venezuela.

In 1939, the Cisneros brothers sold the bus line. In 1939, D. Cisneros & Cia. began working with franchising rights in Venezuela, selling REO trucks, Hamilton Watch Company watches, and Norge appliances.

In 1938, Cisneros married Albertina Rendiles Martínez Cisneros. They had 8 children: Diego Alberto Cisneros, Marión Cisneros, Carlos Enrique Cisneros, Grupo Cisneros' Gustavo Cisneros, Ricardo José Cisneros, Gerardo Javier Cisneros, Antonio José Cisneros, and Ana Cisneros. He had 2 additional children with Virginia Igonda: Vilma Susana Cisneros and Gabriel Marcelo Cisneros.

In 1929, Cisneros and his brother founded D. Cisneros & Cia, a small material-transport business. The brothers then obtained a license to operate a bus route and transformed the dump truck business into a bus business. In time, the Cisneros brothers created a bus line made up of 400 buses.

In 1928, Cisneros and his brother Antonio José Cisneros moved back to Venezuela.

After his father's death in 1914, Cisneros and his mother and brother, Antonio José Cisneros, moved to Venezuela. They then moved to Port of Spain, Trinidad, where Cisneros' mother's family had relocated. While living in Trinidad, Cisneros attended primary and secondary school at Saint Mary's College, a school governed by the Roman Catholic Congregation of the Holy Ghost.

Diego Jesús Jiménez de Cisneros Bermúdez (September 27, 1911 – July 15, 1980) was a Cuban–born Venezuelan businessman. He founded Grupo Cisneros.