DJ Pari

In 2017, Marva Whitney's "I am what I am," co-written and produced by DJ Pari, was licensed by Ford for the TV commercial promoting the 2017 Ford Explorer titled "For Those With Their Own Path." That same year, DJ Pari co-produced the album Tribute to my Soul Sisters by former James Brown backing vocalist Martha High with Osaka Monaurail.

In 2013, the film documentary Power of Soul, produced by DJ Pari, screened at the Cannes Film Festival and at several festivals and theaters in Germany. The documentary features original footage and Pari's interviews with artists like James Brown, Bobby Byrd, Vicki Anderson, Marva Whitney, The Pharcyde, Kurtis Blow, George McCrae and many others.

Since his move to Richmond, Virginia in 2007, DJ Pari has collaborated with funk pioneer Sir Joe Quarterman and Chicago soul legend Leroy Hutson, managing the singer's 2010 European tour. That same year, he assumed management duties for The Impressions of Curtis Mayfield fame, producing several tours in the United States, Europe and Japan for the group. In July 2012, he DJed with the Impressions at the Curtis Mayfield 70th Birthday Tribute at Lincoln Center in New York, a show that also featured Mavis Staples, William Bell, the Roots and other soul legends. DJ Pari also introduced the Impressions to Binky Griptite, guitarist and MC of Sharon Jones & The Dap-Kings, a relationship that produced the group's first single in more than 30 years. In 2016, he arranged a meeting of the Impressions with President Barack Obama at the White House.

DJ Pari's musical productions include I am what I am, the 2006 album by Marva Whitney, and her singles "I am what I am" and "Soulsisters (of the world unite)" as well as Mama Feelgood by Lyn Collins and Live in Paris by Gwen McCrae. Pari has also worked with Japanese Funk outfit Osaka Monaurail, co-writing for and co-producing several of the group's albums.

In 1998, DJ Pari moved back to Germany and launched his Soulpower organization at the Palo Palo club in Hannover, Germany. Originally just a monthly soul party, Soulpower quickly evolved into a global project and booking agency, producing more than 400 shows and parties in more than 20 countries and 50 cities on four continents. Some of the artists DJ Pari has worked with under the Soulpower banner are Marva Whitney, Gwen McCrae, Lyn Collins, Bobby Byrd, Maceo Parker, Fred Wesley, Vicki Anderson, Pee Wee Ellis, Roy Ayers, Bootsy Collins, Clyde Stubblefield, John "Jabo" Starks, Sharon Jones, Sweet Charles Sherrell, Karl Denson, and RAMP.

DJ Pari is the son of former professional footballer Walter Schmidt. Born in Braunschweig, Germany, he began DJing at age 15. In 1994, he moved to the United States, first to Phoenix, Arizona, where he spent two years running a club night called The Hip Joint. In 1995 he re-located to Los Angeles, California, where he played the club circuit and worked with acts like the Solsonics, Mandrill (band), The Black Eyed Peas, Big Black, Roy Porter (drummer) and many others. Around the same time he began opening shows for the Godfather of Soul James Brown and even toured with him for quite some time.