Emma Grede

Grede is a guest shark on the first episode of season 13 of the reality television series Shark Tank in 2021. She is chairwoman of the 15 Percent Pledge, an initiative for retailers to reserve 15% of their shelf space for Black-owned businesses.

Grede is a founding partner of Skims, a shapewear brand founded by her husband Jens Grede and Kim Kardashian in 2019. Grede is the company's chief product officer. Along with Kris Jenner and Chrissy Teigen, Grede is the founder of Safely, a brand of plant-based cleaning and self-care products that was launched in March 2021.

Grede is married to Swede Jens Grede, co-founder of Skims and denim brand Frame. They moved to Los Angeles in 2017. They have four children: Grey, Lola, and twins Lake and Rafferty.

Around 2015, Grede proposed an idea for a denim company to Kris Jenner, explaining that she wanted to partner with Jenner's daughter Khloé Kardashian. Grede and Kardashian launched Good American in 2016, as a women's clothing company focused on size inclusivity and body positivity, with Grede as CEO. The company expanded from strictly selling denim jeans to include dresses, activewear, tops, swimwear, sleepwear, and shoes in its line. They also created the size 15 to accommodate more body types.

After initially working as a producer at fashion show and events company Inca Productions, in 2008 Grede founded and was CEO of Independent Talent Brand (ITB) Worldwide, a London-based talent management and entertainment marketing agency In 2018, ITB was acquired by Rogers & Cowan, and Grede exited the company.