Eva Marie

In 2019, Eva Marie appeared as a cast member on the second season of the US version of Celebrity Big Brother. In April 2019, she was announced as the first ambassador for Monster Energy's Reign brand and was featured in campaigns and hosted sponsored events throughout the year. Later that year, she was also signed as an ambassador for Australian fitness and fashion brand Ryderwear and launched her own "Natalie Eva Marie x Ryderwear" collection in 2020.

In September 2018, Eva Marie launched a podcast with her husband called The Natalie Eva Marie Show, with a rotating guest list on PodcastOne. She explained the idea came from having previously created a YouTube channel where she occasionally uploads lifestyle vlogs on various subjects, and needing a platform to discuss certain topics at more length. They launched a workout program NEM Fit on her website the following year.

She struggled with underage alcohol abuse, which was discussed in an episode of Total Divas. She elaborated further in 2018, admitting to having spent three months in jail for several DUIs prior to joining WWE.

By February 10, 2017, Eva Marie had begun pursuing interests outside of wrestling and began removing WWE references from her social media accounts. In July, it was announced that she would not be returning to the seventh season of Total Divas. On August 4, 2017, Eva Marie announced that she and WWE had parted ways.

In 2017, Eva Marie took part in a four-person tournament at the ELEAGUE Street Fighter V Invitational alongside Shaquille O'Neal, Lupe Fiasco and Reggie Bush. She supported the American Cancer Society in the exhibition. She returned in the following edition on behalf of A21. In 2018, she participated in the 50K Charity Challenge Celebrity Basketball Game presented by Monster Energy Outbreak at UCLA.

On the January 13, 2016, episode of NXT, Eva Marie competed in a number one contender's battle royal, which was won by Carmella. On the February 10 episode of NXT, Eva Marie attempted to get her revenge on Carmella by attacking her and Bayley with Nia Jax, until Asuka made the save. Eva Marie and Nia Jax subsequently went on to defeat Bayley and Carmella in a tag team match on the February 24 episode of NXT. After a brief hiatus, Eva Marie made her return on the April 27 episode of NXT, losing to the NXT Women's Champion Asuka in a non-title match, on what would be her last match in NXT.

Following a hiatus from live television and after being drafted to SmackDown as part of the 2016 WWE draft on July 19, Eva Marie made her first appearance for the brand on July 26, where she debuted a new long introductory entrance while confronting the brand female talents, re-establishing herself as a heel. Throughout August, Eva Marie began faking multiple unfortunate events in order to avoid in-ring competition. On August 18, she was suspended for 30 days for violating the company's wellness policy. Eva Marie said that she tested positive for Adderall and had a prescription for the medication, but submitted the paperwork after a WWE deadline. She was replaced by the returning Nikki Bella at SummerSlam on August 21 as part of a six-woman tag team match.

On November 9, after a month of inactivity, Eva Marie wrote on her Instagram account that she was recovering from an injury. In the Total Divas episode "Twin Leaks", which aired on January 18, 2015, this injury was revealed to be a rupture in her breast implants. Eva Marie returned on the March 9 episode of Raw, accompanying Summer Rae to her match against AJ Lee. She went on another hiatus shortly after in order to train with former WWE Tag Team Champion Brian Kendrick.

In 2015, Eva Marie partnered with Bellami Hair to launch her own line of hair extensions, called TestaRossa. In 2016, Eva Marie launched her own fashion line, NEM Fashion. In alignment with its "female empowerment and anti-bullying" missions, the brand gives back to women in need through her NEM Foundation. She then launched Never End Denim, a luxury and size inclusive denim brand in 2017.

Eva Marie has appeared in two WWE video games. She made her in-game debut in WWE 2K16 and last appeared in WWE 2K17. She was also featured in several other WWE related merchandise, and received her own Mattel doll, a Funko Pop collectible and three action figures. Eva Marie has traveled to Afghanistan, Dubai, and Washington, D.C. to meet with U.S. military and their families, and accepted the "Corporate Leadership Award" at the Soldier Strong Annual Awards on behalf of WWE in November 2015.

Eva Marie got breast implants when she was 20. On the January 18, 2015 episode of Total Divas, one of her implants ruptured, causing silicone to leak into her bloodstream; this required surgery and new implants.

Eva Marie made her return to WWE after a nearly three-month absence on the February 14, 2014 episode of SmackDown, defeating Alicia Fox in her first singles match on WWE television. The match, however, was cut from the broadcast. After returning in early 2014, Marie began regularly participating in tag team matches, including getting a win over AJ Lee and Tamina Snuka. On April 6, Eva Marie made her WrestleMania debut, competing at WrestleMania XXX in the 14–Diva "Vickie Guerrero Invitational match" for the WWE Divas Championship, which was won by the defending champion AJ Lee. In late May, Eva Marie was placed in a feud with the returning Summer Rae, who had cost Eva Marie a tag team match, leading to Eva Marie defeating Summer Rae in her in-ring return after an interference by Fandango and Layla on the May 26 episode of Raw.

On August 23, 2014, Eva Marie married Jonathan Coyle.

In 2013, she signed a contract with WWE and was assigned to WWE's Performance Center in Orlando, Florida to begin her training. In July 2013, she made her main roster debut under the ring name Eva Marie, and later in the month became the manager of The Bella Twins, and also began starring in the reality television series Total Divas as part of the main cast. In mid-2015, she began wrestling as part of the NXT women's division. In April 2016, Eva Marie returned to the main roster, officially becoming a part of the SmackDown brand in July 2016. She left WWE in August 2017.

Eva Marie has said that she came across a casting call for WWE "by chance" and, after impressing talent scouts, won a four-week tryout. She then signed a developmental contract and was assigned to the WWE Performance Center in Orlando, Florida, to begin her training. In May 2013, she joined WWE and E!'s new reality show entitled Total Divas, that would show behind-the-scenes footage of select WWE Divas and a look into their personal lives. She was also promoted to the main roster, having had just two weeks of formal training, which Eva Marie called a "whirlwind experience" which "changed my life immediately." She dyed her natural brown hair bright red and adopted her ring name. Eva Marie made her main roster debut on the July 1 episode of Raw, in a backstage segment along with her fellow Total Divas co-stars. Eva Marie accompanied Natalya to the ring on the July 4 episode of Superstars, where she defeated Naomi.

Eva Marie, along with the cast of Total Divas appeared on MizTV on the July 22 episode of Raw, where she slapped Jerry Lawler, claiming to make a name for herself and establishing herself as a heel in the process. Upon the debut of Total Divas program in July 2013, The Bella Twins began feuding with their co-star on the show, Natalya, with Eva Marie becoming Brie's valet. She also was her partner at Summerslam Axxess in a tag team match against Natalya and Maria Menounos. The cast of Total Divas then transitioned into a scripted feud with WWE Divas Champion AJ Lee, who mocked the show and cast, turning both The Bellas and Eva Marie faces in the process. Eva Marie competed in six-woman tag team matches, including when Eva Marie gained an upset victory over Tamina Snuka by pinning her, garnering her first pinfall victory. Continuing their feud into November, the Total Divas defeated the "True Divas" (Alicia Fox, Aksana, AJ Lee, Kaitlyn, Rosa Mendes, Tamina Snuka and Summer Rae) in a traditional elimination tag team match at the Survivor Series pay-per-view, and again on the subsequent Raw.

Eva Marie made an appearance on the June 3 episode of NXT, stating that she was looking forward to competing in the NXT women's division, while the NXT audience was heavily booing her. In a backstage segment with NXT general manager William Regal on the June 24 episode of NXT, Regal said he needed to see some proof that Eva Marie was ready to compete in the women's division. On the July 22 episode of NXT, Eva Marie defeated Cassie in her in–ring debut. Eva Marie then began competing at NXT live events where she ignited a feud with Carmella. This led to a match between the two at the special August 26 episode of NXT (taped during the NXT TakeOver: Brooklyn event), which Eva Marie won. Eva Marie then continued her winning streak, defeating the likes of Billie Kay, Carmella, and Liv Morgan. On the November 18 episode of NXT, Eva Marie challenged Bayley to a match for the NXT Women's Championship, which she received a week later, but was unsuccessful in winning the championship, despite interference from her ally Nia Jax and referee Charles Robinson. Two weeks later on the December 9 episode of NXT, Eva Marie accompanied Nia Jax to challenge Bayley for the NXT Women's Championship at NXT TakeOver: London.

Eva Marie appeared in a Fitness Blowout infomercial. In October, she was a part of the Marino Fitness Campaign and appeared in a Sketchers commercial. She appeared on the Sports Illustrated website as the Lovely Lady of the Day in December 2012 and on several magazine covers including Rukus, Import Tuner Magazine, and Glam Fit Magazine. Eva Marie won the 2012 Powertech Model and several fashion competitions. She has modeled for Red Chapter Clothing. Eva Marie has appeared on the Spanish dating show 12 Corazones. She appeared in the September edition of Maxim magazine. In 2014, Marie ranked number 83 in Maxim's Hot 100.

Eva Marie was born in Walnut Creek, California, the youngest child of Barry and Josie Nelson. Her mother is Mexican, while her father is Italian. She has three older brothers (Nathan, Neal and Nick) and was raised in Concord, California. She wanted to become a professional soccer player, although her plans were put on hold when she suffered an ankle injury in her senior year of high school in 2002. Eva Marie, who played as a striker, recovered and continued playing at Diablo Valley College in Pleasant Hill, California, where she received her associate degree in art.

Natalie Marie Coyle (née Nelson; born September 19, 1984), known professionally as Natalie Eva Marie, is an American actress, fashion designer, fitness model, and professional wrestler.