Frank Shozo Baba

He was in Tokyo right after the 1964 Summer Olympics of Tokyo. He worked for the VOA for a third time, as the chief of Japanese Service until finishing a Japanese-language program. Baba's final message was on February 28, 1970. VOA judged that Japan was well-informed enough of the world without VOA in Japanese language.

The Strategic Bombing Survey team left Japan after 2 months of surveying. Baba, however, was recruited by the Japanese broadcasting industry to stay in Japan until the VOA had repeatedly urged him to come back to VOA. He worked for VOA a second time, until returning to Japan for a third time in 1961, assigned to the United States Information Agency of the Embassy of the United States in Tokyo.

There were 74 applications for commercial broadcasting, and 18 stations were approved by the end of 1951. The first commercial stations, Chubu-Nippon Broadcasting and Mainichi Broadcasting System, opened on September 1, 1951, and four more stations opened by the time Baba returned to California for VOA in February 1952.

In spite of GHQ planning, the Japanese government, ministry and NHK resisted strongly. Baba persuaded newspapers, advertising agencies and parts of the private sector to be in support of the plan for commercial broadcasting. At the end of 1949, GHQ grew tired of waiting for the promotion of commercial broadcasting by Japan, and, finally, GHQ was able to get a letter from Douglas MacArthur to Shigeru Yoshida.

Baba worried about whether the democracy among Japanese people would be maintained after GHQ left Japan, they might revert to non-democratic ways quickly if NHK and newspapers were under the control of some of the remaining powers. He wanted to establish the commercial broadcasting system in parallel with NHK's monopoly, and would attempt to have his boss use his proposal to help persuade. The proposal was successfully brought to the CIE, which was the top level for GHQ. On October 16, 1947, GHQ noticed the strategic plan to establish a commercial broadcasting station in Japan.

Baba also arranged and guided entertaining programs. Popular ones included Information Please, Twenty Questions and Now It Can Be Told, with Japanese programs naming, to lit. Fountain of talking (話の泉), Twenty doors (二十の扉) and True story is this　(眞相はかうだ). He planned, offered and involved NHK prior to the new election program for the 22nd Imperial Diet in 1946, as well as many other democratizing and entertaining programs.

When Japan accepted the Potsdam Declaration and agreed on the Surrender of Japan, he explained, in plain language, what this meant for ordinary Japanese citizens. When Nazi Germany surrendered on May 7, 1945, Baba was able to broadcast in Japanese, after seeing the incoming telex message. This was the first voiced information to the world, with translations for other languages taking 30 minutes.

Baba was assigned to the Strategic Bombing Survey-GHQ, and he arrived at Naval Air Facility Atsugi by C-54 Skymaster on November 2, 1945. On September 5, 1945, GHQ had already requisitioned the NHK building in Uchisaiwaichō, Tokyo. Baba became a key person of the CIE (Civil Information and Education Division) and deeply involved in the NHK radio program and its policy. GHQ deemed that radio broadcasting would be the strongest weapon to bring up democracy in post-war Japan.

After World War II began, the United States Navy opened a Japanese language school at the University of California, Berkeley to help commissioned officers learn Japanese. Baba was recommended as a language instructor by one of his university professors. He also obtained his translator license and became a certified civil servant. Baba was assigned to a section initially called "Coordinate Information", later renamed the Office of War Information (OWI). The Voice of America started in 1942, with Baba working on the news and commentary related to psychological warfare against the Japanese with radio shortwave, which was prohibited at that time in Japan.

Frank Shōzō Baba (フランク 正三 馬場, January 3, 1915 – January 16, 2008) was a Japanese American Nisei who made radio broadcasts during World War II in the United States and in post-war Japan. He spent twelve years in Japan from the age of six months; another six years from age 29, and four and half years from age 46. He was a member of Voice of America under the Office of War Information in June 1942, as well as in 1952 and 1960. He was well known for his contributions to the Japanese broadcasting industry after World War II at NHK under the Supreme Commander of the Allied Powers (GHQ) and in initiating commercial broadcasting in Japan.

His father Tamotsu was from Ayauta, Kagawa, and worked for the Asahi Shimbun in Osaka. In 1904, he immigrated to San Francisco, seeking employment at the San Francisco Chronicle and The San Francisco Examiner. When he did not receive job offers from either newspaper, he returned to Japan, married Kiyo, who was born in Ayauta District, Kagawa, and then returned to California. Frank Shozo was born on the 3rd day of the Japanese New Year (正月, shōgatsu), thus he was named Shozo (正三, Shōzō), the meaning of which reflects the occasion.